🚀 The 5 Trends for 2017 briefing is LIVE! 🚀


It's that time of year again.

Dive into our annual round-up of the five key trends – and actionable innovation opportunities – that need to be on your radar during 2017.

Inside you’ll understand why & how:

  • the VIRTUAL EXPERIENCE ECONOMY is about to redefine the rules of the Experience Economy;
  • to respond effectively to the new political climate in WORLDS APART;
  • anonymity will make a comeback, thanks to INCOGNITO INDIVIDUALS;
  • the sharing and access economies will trigger a new dimension for sustainability: towards CAPACITY CAPTURE;
  • BIG BROTHER BRANDS won’t be a dystopian nightmare, but positively welcomed by consumers!

Plus, as always, all the trends are illustrated with best-practice innovations from Google, Alibaba, ABBA, Tiger Beer, Momondo, Starbucks, Nissan, and many more.

So... what are you waiting for? Read, discuss, apply, and kick some serious **** in 2017! And, as always, we'd love to hear if you have any comments, questions, or spottings of your own.