Build 2027 · AI x Innovation Sprints

Half a day to turn 2027's trends into new business concepts.

AI is making innovation increasingly autonomous. Consumer expectations aren't exactly slowing down either. Time to put the two together: in a few intense hours, your team uses AI to turn 2027's consumer trends into prototyped new business concepts.

One warning: afterwards, the old way of ideating may feel very… old.

Plan a sprint

A TrendWatching facilitator smiling with a team at their table during an AI x Innovation Sprint

How it works

Four hours.
Three moves.

Illustration: a facilitator presenting consumer trends to a team

Hour 1 · Explore

Explore the 2027 trends.

Our facilitator presents our key 2027 consumer trends. Your team then ranks them for the business.

Illustration: a team ideating with TrendWatching's AI Ideation Playbooks

Hours 2 and 3 · Ideate

Ideate with your own AI.

Using the highest-ranked trends, your team follows TrendWatching's AI Ideation Playbook to generate new ideas and synthetically test them.

"HEAT LOGIC""BUILT FOR ONE""ORIGIN VERIFIED"

Illustration: a team building prototypes with AI

Hour 4 · Build

Build the winners.

With our guidance, your team turns the winners into prototypes, using only your company-approved ChatGPT, Gemini, Copilot or Claude.

A collage of prototyped new concepts, from product packaging to services

After 4 hours

= Winning new concepts.

New concepts. A repeatable innovation method. A more AI-capable team. Not bad for half a day.

After the sprint, the capability stays

Your team leaves with hands-on AI x Innovation skills, and the materials to do it again and again.

Ideation: What if Monzo launched Sweep? — *"AI THAT ACTS"***What if Monzo launched Sweep?**A monthly audit of every recurring charge, cancelling the forgotten ones with one tap.

Ideation: What if Adobe launched ContentProof? — *"ORIGIN VERIFIED"***What if Adobe launched ContentProof?**A browser extension that shows who made any image, and whether AI was involved.

Ideation: What if HelloFresh launched SoloBox? — *"BUILT FOR ONE"***What if HelloFresh launched SoloBox?**A single-portion meal kit subscription genuinely engineered for one.

Ideation: What if LinkedIn launched Verified Voice? — *"STILL HUMAN"***What if LinkedIn launched Verified Voice?**A small badge in the feed for posts written without AI generation.

Ideation: What if PayPal launched Scenario? — *"THE ACCESS ECONOMY"***What if PayPal launched Scenario?**Model a big life decision against your own transaction data, before you make it.

Ideation: What if Spotify launched a human-only toggle? — *"STILL HUMAN"***What if Spotify launched a human-only toggle?**One switch that filters AI-generated music out of every playlist.

Ideations from our FastForward reports: speculative concepts, none of which exist yet.

Who it's for

Strategy and innovation teams, insights and foresight teams, marketing and brand teams, product and experience teams, C-suite leadership groups, or a mix of the above.

No AI or tech expertise required, just the ambition to take their AI skills to the next level and truly master AI-driven innovation.

A TrendWatching facilitator working with a team at their table in Bangkok

Workshop details

Everything you need to know.

Program

4 hours

Morning or afternoon
Explore: 1 hour, incl. 2027 Consumer Trends session
Ideate: 2 hours, incl. AI Ideation Playbooks
Build: 1 hour, incl. prototyping

Group & tools

About 20 people

Teams work in small groups
Company AI tools only: ChatGPT, Claude, Copilot or Gemini
4 to 5 company laptops

Location

Real world, in person

At your offices or a venue of your choice
From Bangkok to Boston to Barcelona and beyond

Cost

From US$12,000 / €10,000

Or equivalent in local currency
Additional facilitator travel costs may apply

TrendWatching sprint facilitators on stage

Our facilitators

An international group of trend obsessives.

Senior TrendWatching analysts and trusted partners based around the world, from Japan to Spain to Nigeria and plenty of places in between. What unites them is a love of turning insight into opportunity, and helping busy people get very good at doing the same.

Sprint teams from Bangkok to Boston to Barcelona

We've run 100s of trend‑driven sessions in 40+ countries.

Let's plan yours

What could your team build in half a day?

Email Giulia Bolzan, our Events Coordinator. She'll help you nail the focus, the right facilitator and the program to make this your most successful sprint ever.

client_team@trendwatching.com