Taking the Pulse of the Trend Community

December 2015

How do you begin to map a landscape as complex as consumer expectation? Our Chief Client Officer, Paul Backman, explores how to identify the basic human needs and wants of customers within a specific industry using the Trend Mapper tool. After aggregating the findings of 8000 (yes, 8000!) individual Trend Maps, we honed in on the 5 key themes that are on the minds of professionals the world over.

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