In the summer of 2015, we began conversations with Burson-Marsteller regarding their Africa-specific project, known as ‘the A-Generation Study’. The purpose of this project was to unravel 6 emerging trends related to the African youth today. The results? With the help of our Consumer Trend Canvas, the agency ideated 6 brand new concepts – looking at the continent’s past as well as its future.
For this year’s workshop session, TrendWatching has invited the creative director of The Thinkshop, Raphael Idu to speak about the future of content in a local context. Ralph will be dissecting CONTENTWOOD – a new phenomenon in branded content.