Missed our webinar on THE FUTURE OF LUXURY? Don't panic - we got you!

October 2016

Taking place on Tuesday 28th September, David Mattin, our Global Head of Trends & Insights discussed how mass affluence and the amazing lifestyles enabled by ubiquitous connectivity are pushing the frontiers of luxury ever outwards. And, through real-world innovations from brands including Bvlgari, Louis Vuitton and Hunter VIII Hunter, showed that you can too! But what if you missed the webinar first time round? Don’t panic – we’ve got the recording right here.

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Get Through & Get READ! Our 7-step framework for creating marketing emails people actually open, read and like!

September 2016

Whether you like it or not, email marketing is still the number one marketing channel. But, as email fatigue increases and attention spans continue to plummet, how do you cut through the flood of promotional emails cluttering inboxes? Here’s a look at the framework we developed over the last year and a half (and some 1,202 email campaigns later!).

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Innovations from the EU: Our 5 favorite examples from 2016

June 2016

As we’re sure you’re all aware, June 24th marked the day that the British public decided to leave the European Union. But don’t panic! We’re not here to add to the mass of political commentary already on offer (we’re sure you’re almost sick of hearing about it ;). Instead, as a way of saying an unfortunate farewell to the country’s involvement in the union, we take a quick time-out to look over some of our favourite innovations developed from inside the EU this year, from future-focused brands such as Air France, Starbucks & more!

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TrendWatching’s MD on what the future holds for Virtual Reality, why key trends transcend demographics and how to look outside your frame of reference.

April 2016

Between Worlds – a podcast renowned for seeking out ‘the global thinkers, innovators and troublemakers whose ideas challenge the world as we know it’ – adds our MD, Henry Mason, to a list of interviewees that includes David Epstein (writer, ‘The Sports Gene’) and Harper Reed (former CTO, ‘Obama for America’).

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The low-down on the London launch of Trend-Driven Innovation!

March 2016

This week was a big one for the TrendWatching team, as we launched our brand new book Trend-Driven Innovation with a bang. In addition to holding virtual book launches ‘in’ 26 countries around the globe, hosted by the tireless authors of the book, we also celebrated with our very own launch party in London on Tuesday night.

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