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Innovation of the day

20 April 2021 | Grassroots energy initiatives started pushing for clean and safe alternatives to coal and nuclear back in the 1980s and 1990s. New energy communities have been rising up ever since, but only captured a small share of the market in most countries. Viewing them as key to an equitable clean energy future, outdoor clothing brand Patagonia just launched We the Power, a documentary and campaign highlighting local energy cooperatives. The documentary focuses on community projects and organizers in Germany, Belgium, the United Kingdom and Spain, showing how decentralized ...

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As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide.

Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan the globe to spotlight promising trends, insights and opportunities using our PDI methodology – supported by our spotting network of 800+ spotters in over 65 countries... read more

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