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Innovation of the day

24 November 2020 | Following the launch of its new skincare brand Botik, Brazilian O Boticário recently announced plans to train women aged 40 and older to become digital influencers. Candidates could apply through the cosmetics brand’s website by sending in a mini-biography relating to self-esteem and self-care...

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As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide.

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