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Innovation of the day

19 April 2021 | It's been more than a year since the border between Singapore and Malaysia was closed to curb the spread of COVID-19. While they'd normally commute daily from their home country, many Malaysians working in Singapore haven't seen their families since March 2020. That separation hits especially hard during Ramadan, a time of community and connection, when relatives gather to break the fast together. To reunite employees with their loved ones back home, McDonald's and Leo Burnett created 'My Happy Table'. An ad campaign launched last week follows two Malaysian restaurant workers ...

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As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide.

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