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March 2010 | Instead of our usual text-based Trend Briefings, our March edition consisted of a light-hearted yet insight-heavy video edition, featuring consumers from all over the world speaking their minds on a variety of trend topics. After all, one consumer video sometimes says more than a 20-page Trend Briefing ;-) Enjoy!
Even in a hyper-connected world, it’s still possible to see The Next Big Thing coming before the ‘masses’ do. Here's proof.
If YOU had to choose between your car and your phone, which one would have to go?
Attention, marketing and business professionals: Never ever forget what makes consumers truly happy...
According to consumers, these are the brands that truly care.
Find out which companies are about to disappear in a sea of sameness. Scary? Yes. Inevitable? No.
Watch consumers share their thoughts on the future of consumerism. Hey, at least they have a point of view.
Over the years, we have occasionally (and very casually) ventured out in the streets of London, Lagos, Singapore, Toronto, Sydney, Sao Paulo, Amsterdam, New York and many other cities, to interview ‘consumers’, street-style (read: shaky, low-res, hand-held cams), capturing their excitement, disgust, surprise and advise on numerous topics and trends. Now, these individuals' views are obviously not telling by themselves, but their anecdotes can be a great way to bring trends to life. And the cumulative results, while being far from scientific, are hard to argue with.
P.S. Don't forget: this is something you can do yourself, too. You will be amazed the impact a consumer video can have on your colleagues, superiors, or clients, especially if your / their brand is being mentioned.
Oh, and in case you need to do some reading-up, or you're new to trendwatching.com, check out some of our previous briefings here or below: