March 2010 | Instead of our usual text-based Trend Briefings, our March edition consisted of a light-hearted yet insight-heavy video edition, featuring consumers from all over the world speaking their minds on a variety of trend topics. After all, one consumer video sometimes says more than a 20-page Trend Briefing ;-) Enjoy!

Over the years, we have occasionally (and very casually) ventured out in the streets of London, Lagos, Singapore, Toronto, Sydney, Sao Paulo, Amsterdam, New York and many other cities, to interview ‘consumers’, street-style (read: shaky, low-res, hand-held cams), capturing their excitement, disgust, surprise and advise on numerous topics and trends. Now, these individuals' views are obviously not telling by themselves, but their anecdotes can be a great way to bring trends to life. And the cumulative results, while being far from scientific, are hard to argue with.

P.S. Don't forget: this is something you can do yourself, too. You will be amazed the impact a consumer video can have on your colleagues, superiors, or clients, especially if your / their brand is being mentioned.

• First and foremost: amuse yourself. Hopefully our videos show that you can address serious topics and trends while still having a bit of fun. Business in general doesn't always have to be so earnest anyway.
• Tell your colleagues or superiors or clients to watch these vids. Especially those who still need a bit of convincing why being on top of consumer trends is so crucial to every aspect of their business.
• Integrate them into a Consumer Trend Presentation (your own, or the one you've received if you're one of our Premium Service clients).

Oh, and in case you need to do some reading-up, or you're new to trendwatching.com, check out some of our previous briefings here or below: