December 2012 /
January
2013

10 TRENDS FOR 2013

10 CRUCIAL CONSUMER TRENDS FOR 2013

2013 will be the perfect storm of necessity and opportunity, and those who understand & cater to changing consumer needs, desires and expectations, will forever have plenty of opportunity to profit. Dive into 10 trends that need to be on your radar for 2013, from CUSTOWNERS to FULL FRONTAL to CELEBRATION NATION...

November
2012

PRESUMERS

PRESUMERS

Consumers are turning into PRESUMERS, being involved with products and services pre-launch, helped by crowdsourcing platforms and new manufacturing technologies that are finally tipping into the mainstream. Check out the examples of platforms and businesses already catering to PRESUMERS, from Kickstarter and DemoHour to Idea.me, Indiegogo and many more…

October
2012

SERVILE BRANDS

SERVILE BRANDS

Consumers are more demanding, time-starved, informed, and choice-saturated than ever-before. For brands to prosper, the solution is simple: become SERVILE. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are. Check out new concepts, services and products that are infused with servility, from brands like Tesco, Virgin America, IKEA, Hyundai and more…

September
2012

MINI TRENDS

12 MINI TRENDS

In a world of global hyper-consumption and creative destruction, there are now more consumer trends than you can swing a stick at. Here’s just a small selection of ‘mini’ consumer and business trends that are currently on our radar. 12 Mini Trends that will definitely yield you some profitable innovations. With global examples from Telefonica Vivo Brazil, Sony Japan, Mabe Colombia, Coca-Cola Israel and many more…

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July /
August
2012

NEWISM

NEWISM

For consumers who've grown up in an EXPECTATION ECONOMY, the very notion of the 'new' has become a positive one. NEWISM is creative destruction, the relentless pace of the online world, hyper-competition, globalism, consumerism on steroids and a celebration of innovation, all in one. Which for brands means heaven or hell. Are you ready?

June
2012

MADE BETTER IN CHINA

MADE BETTER IN CHINA

Forget the 'Made in China' stigma. Ambitious and confident Chinese brands are already catering to demanding consumers, both at home and increasingly abroad. Including yours. Fueled by forces such as improving technology and booming domestic consumption, China is making it bigger, faster, better, greener and stranger. Get ready for an even more globally hyper-competitive business environment. With examples from brands like Chery, Renren, CreditEase, Haier, Ochirly and more...

May
2012

(R)etail (R)evolution

(R)ETAIL (R)EVOLUTION

All commerce is being affected by e-commerce. Learn about the latest innovations that are transforming e-commerce, and ultimately, reshaping shopping behavior. Both on and offline. From (M)ETAIL to ETAIL-TAINMENT. With examples from brands like Zara, Ticketmaster, Facebook, KLM and more...

April 2012

FLAWSOME

FLAWSOME

Brands that behave more humanly, including showing their flaws, will be awesome. FLAWSOME explores why consumers are more focused on brand attitude and behavior than ever before, with examples from brands like Four Seasons, Chevrolet, Virgin America, FedEx and more…

February / March 2012

POINT-KNOW-BUY

POINT-KNOW-BUY

Smartphone-toting consumers are embracing a world in which they can find out about (and potentially buy) anything they see or hear, even if they don’t know what it is or can’t describe it in words. POINT-KNOW-BUY will reshape consumers’ info-expectations, search behavior and purchasing patterns. We check out the drivers, from smartphones to the emerging visual tech ecosystem. With examples from brands like Google, Heinz, Adidas and Amazon...


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