January 2012

12 CRUCIAL CONSUMER TRENDS FOR 2012

12 CRUCIAL CONSUMER TRENDS FOR 2012

While we certainly live in ‘interesting’ times, there are more opportunities than ever for brave and creative brands and entrepreneurs to deliver on changing consumer needs. Read the 12 must-know consumer trends for 2012, from SCREEN CULTURE to RED CARPET to POINT & KNOW...

November 2011

DEALER-CHIC

DEALER-CHIC

Deal hunting has become an integral part of daily life for millions of consumers. We dive into the drivers behind the deal phenomenon, the long-term impact on all B2C brands, and (of course) the latest brand innovations...

October 2011

RECOMMERCE

RECOMMERCE

For smart consumers, 'trading in' is the new buying. There are more opportunities than ever for consumers to make the most of their possessions; with novel brand buy-backs, exchange schemes, online platforms and mobile marketplaces, all offering convenient resale options...

September 2011

RETAIL RENAISSANCE

RETAIL RENAISSANCE

Why consumers will enjoy shopping for your products and services in the ‘real world’ more than ever. No matter what consumer-driven industry you’re in, the latest formats, technologies, capabilities, and products delighting retail customers around the world need to be on your radar...

August 2011

2011, SO FAR

2011, SO FAR

Instead of ambushing you with yet another Big New Trend this month, we decided to make life (somewhat) easier with executive summaries of all of 2011’s Trend Briefings. From 11 CRUCIAL TRENDS FOR 2011 to RANDOM ACTS OF KINDNESS to THE F-FACTOR, there’s plenty of theory, innovations and opportunities to get you ready for the turbulent second half of the year...

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June 2011

INNOVATION EXTRAVAGANZA

INNOVATION EXTRAVAGANZA

Each year around this time, we bring you a Trend Briefing that is a bit more lighthearted than usual, focusing almost exclusively on the endless and exciting innovations that are popping up all over the world. Welcome to INNOVATION EXTRAVANGANZA ;-)

May 2011

THE F-FACTOR

THE F-FACTOR

That’s F for the Friends, Fans & Followers who influence consumers’ purchasing decisions in ever-more sophisticated ways...

March 2011

RAK

RAK

For brands, increasingly open communications both with and between consumers (especially online), means that it's never been easier to surprise and delight audiences with R.A.K.: whether sending gifts, responding to publicly expressed moods or just showing that they care...

February 2011

CITYSUMERS

CITYSUMERS

As rapid urbanization is one of the biggest macro trends of our time, you can't go wrong innovating for existing and newly minted urbanites around the world. Hey, the future consumption arena is urban: don't be left out...


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