December 2010

11 TRENDS FOR 2011

11 TRENDS FOR 2011

Another new year around the corner, another rollercoaster of threats and opportunities. We tend to focus on the latter: Dive into our 11 crucial consumer trends for 2011, from PLANNED SPONTANEITY to MADE FOR CHINA to ECO-SUPERIOR, and then get going!

November 2010

EXCEPTIONALL

EXCEPTIONALL

With the entire world now battling it out in the consumer arena, exceptional innovations are popping up on a truly global scale. Case in point: the 50+ must-see innovations in this month’s Trend Briefing hailing from China, India, Brazil, Turkey, South Africa and other 'emerging' markets. Enjoy!

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October 2010

15 TREND TIPS

15 TREND TIPS

It’s crucial to continually hone one's trend watching skills. Here are our 15 tips on how to track and apply trends...

September 2010

MATURIALISM

MATURIALISM

Check out the rise in 'mature materialism': experienced, less-easily shocked, outspoken consumers who actually appreciate brands that are a little bit more daring if not risqué...

August 2010

INNOVATION INSANITY

INNOVATION INSANITY

With the entire world now engaged in creative destruction, INNOVATION INSANITY is upon us. Case in point: the dozens of smart innovations we’ve rounded up for this briefing, covering more than a dozen different industries and hailing from more than two dozen countries. Courtesy of our sister-site Springwise...

June 2010

MASS MINGLING

MASS MINGLING

Forget tech-induced social isolation and loneliness: technology is driving people to connect and meet-up en masse with others, in the 'real world'. It makes for an interesting, easily-digested trend to turn into new services for your customers...

May/June 2010

STATUSPHERE

STATUSPHERE

As consumers have started to bestow recognition on fellow consumers straying off the beaten consuming-more-than-thou-path, status is now also about acquired skills, about eco-credentials, about generosity… Is your brand ready for a far more diversified 'STATUSPHERE'?

April 2010

BRAND BUTLERS

BRAND BUTLERS

With consumers increasingly looking for assistance and to be cared for, brands urgently need to master 'butlering' skills. Here's how to get started, including 50+ examples from brands already capitalizing on this trend...

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April 2010

6 TREND VIDEOS

6 TREND VIDEOS

This month, we bring you a light-hearted yet insight-heavy video edition, featuring consumers from all over the world, speaking their mind on a variety of trend topics...

February 2010

FUNCTIONALL

FUNCTIONALL

FUNCTIONALL highlights a new breed of products that are simple / small / cheap (with a dash of sustainability), giving them global appeal, from India to Sweden. Now, if that doesn't warrant a brainstorming session...

December 2009

10 CRUCIAL CONSUMER TRENDS FOR 2010

10 CRUCIAL CONSUMER TRENDS FOR 2010

All yours: ten consumer trends that will inspire you to introduce new products and services over the next 12 months. Remember, you can't shrink your way to greatness ;-)


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