As the future is uncertain, and the past is, well, the past, instant-gratification seeking consumers are embracing anything that is 'real-time' with more passion than ever before. And despite this trend's seemingly ephemeral character, it is rich in solid, applicable trend examples...

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Think 'transparency' is an established, maturing theme? You ain’t seen nothing yet. Here’s a fresh look at the latest and greatest in the transparency arena, where savvy consumers (as well as on-trend brands) can score triumph after triumph...

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Instead of ambushing you with yet another Big New Trend this month, we decided to make life (somewhat) easier for all of us, and send you an overview of the trends we have so far highlighted in 2009. From ECO-TRANSIENT to LESS & LONGING. Please study the theory, scan the many examples, and get ready for a no doubt turbulent remainder of 2009...

Get ready for 'FOREVERISM': consumers increasingly embrace lifestyles, relationships and products that are 'never done'. It’s a fluid ‘trend’, guaranteed to spawn new ideas...

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There will never be a shortage of smart new ventures, goods and services that deliver on consumers’ wants and needs. Just take a look at the dozens of recent innovations we’ve rounded up, courtesy of our sister-site Springwise. Screw the recession! ;-)

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Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUMERS, too...

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ECO-BOUNTY refers to the numerous emerging opportunities for brands that participate in the epic quest for a sustainable society. Downturn-obsessed brands who lose their eco-focus will find themselves left out when the global economy starts recovering...

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Has there ever been more urgency for corporations to ditch the greed and embrace generosity? After all, giving is the new taking, and sharing is the new giving. Which is why we’ve dedicated our February 2009 Trend Briefing to GENERATION G and many of its sub-trends...

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Despite a global downturn, there are still plenty of trends out there that are begging to be applied profitably. In 2009, ensure you make the most of NICHETRIBUTES, LUXYOURY, FEEDBACK 3.0, ECONCIERGE, MAPMANIA and HAPPY ENDING...

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