November 2008

TOP 15 TREND QUESTIONS

TOP 15 TREND QUESTIONS

Find the answers to 15 pressing trend questions you’re facing, from how to spot and apply trends, to where to find the best trend resources, to how to make the most of the current turbulence in markets around the world...

October 2008

PERKONOMICS

PERKONOMICS

PERKONOMICS: A new breed of perks and privileges, added to brands regular offerings, is satisfying consumers ever-growing desire for novel forms of status and/or convenience, across all industries. The benefits for brands are equally promising: from escaping commoditization, to showing empathy in turbulent times. One to have firmly on your radar in the months to come...

September 2008

OFF = ON

OFF = ON

More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer relationships. Get ready to truly cater to an ONLINE OXYGEN generation even if you’re in ancient sectors like automotive and fast moving consumer goods...

July/August 2008

Innovation Avalanche

Innovation Avalanche

There's more 'innovation' happening than ever before. New brands, new niches, new concepts, new products, new services, and new experiences are flooding an equally fast expanding number of markets. Here are 41 new business ideas begging to be copied...

May/June 2008

ECO-ICONIC

ECO-ICONIC

At the heart of ECO-ICONIC is a status shift; many consumers are eager to flaunt their green behavior and possessions because there are now millions of other consumers who are actually impressed by green lifestyles...

April 2008

Status Stories

As more brands (have to) go niche and therefore tell stories that aren't known to the masses, and as experiences take over from physical status symbols, consumers will increasingly have to tell each other stories to achieve a status dividend from their purchases...

March 2008

Free Love

FREE LOVE: the ongoing rise in free, valuable stuff that's available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music. Blame an all out war for consumers' ever-scarcer attention, the post-scarcity dynamics of the online world, the avalanche of free user generated content, and an emerging swapping and recycling culture...

February 2008

The Expectation Economy

An economy inhabited by experienced, well-informed consumers, whose expectations are based on years of self-training in hyperconsumption, and on the biblical flood of new-style, readily available information sources, curators and BS filters...


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