December 2006

GENERATION C(ASH)

If consumers produce the content, if they are the content, and that content brings in money for aggregating brands, then revenue and profit-sharing is going to be one of 2007's main themes in the online space. Get ready for an avalanche of revenue sharing deals, reward schemes and sumptuous gifts aimed at luring creative members of GENERATION C(ASH)...

November 2006

TRANSUMERS

TRANSUMERS are consumers driven by experiences instead of the ‘fixed’, by entertainment, by discovery, by fighting boredom, increasingly living a transient lifestyle, freeing themselves from the hassles of permanent ownership and possessions...

Sep/Oct 2006

STATUS SKILLS

Well-known status symbols tied to owning and consuming goods and services will find worthy competition from 'STATUS SKILLS': those skills that consumers are mastering to make the most of those same goods and services (if not producing them themselves)...

August 2006

INNOVATION OVERLOAD

Thousands of clever entrepreneurs, inventors, and marketers from all over are coming up with so many innovative ideas, that even innovation blogs have a hard time keeping track. There's an absolute INNOVATION OVERLOAD going on, and you have no excuse not to be part of it...

July 2006

YOUNIVERSAL BRANDING

As a business professional, you can have the ride of a life time with YOUNIVERSAL BRANDING. There are interactive billboards to be placed, virtual product placement strategies to be executed, scripts to be written, friends to be made, avatars to be dressed, fed and equipped, and virtual stores to be opened...

May/June 2006

CUSTOMER MADE

The phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, and in exchange giving them a direct say in (and rewarding them for) what actually gets produced, manufactured, developed, designed, serviced, or processed...

April 2006

INFOLUST

Experienced consumers are lusting after detailed information on where to get the best of the best, the cheapest of the cheapest, the first of the first, the healthiest of the healthiest, the coolest of the coolest, or on how to become the smartest of the smartest. Instant information gratification is upon us...

March 2006

BEING SPACES & BRAND SPACES

What if you're not in the business of exploiting BEING SPACES, like Starbucks, Manboo or Paragraph, yet you see the value of offering consumers a public place they actually like to be in, and not necessarily just to buy your stuff?

February 2006

TREND UNIT

A special edition that's all about how to become better at trend watching yourself, including a detailed look at the resources, mindset and processes required. Start your own TREND UNIT today! (Note: this Briefing has been replaced and updated as TOP 5 TREND WATCHING TIPS »)

January 2006

INSPERIENCES

In a consumer society dominated by experiences in the (semi) public domain — often branded, designed, themed and curated to the nines, INSPERIENCES represent consumers desire to bring top-level, professional grade experiences into their domestic domain...


2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002