December 2003

AFTER SPOILING DATE

When children are past their spoiling date, it's finally safe to start giving. Wealthy baby-boomers, pay attention...

 

 

GLOBAL GARAGE SALES

Rich countries sell excess and second-hand goods to newly capitalist neighbors. Who then in turn may do the same five years from now...

 

 

FLORIDASATION

Increased migration of wealthy, aging baby boomers to sunny climes creates a plethora of opportunities in regions undergoing Floridasation. Think Spain in the European Union...

 

 

THE NON-CYCLICAL RICH

According to a June 2002 report, more than 7,000,000 people worldwide possess investable assets of at least US$1 million. Their recession is different from the one the masses have to battle through...

 

 

SYMPVERTISING

Consumer marketing infused with a pinch of sympathy...

 

 

RESORT REBIRTH

'Forgotten' holiday destinations finding favor with new nations of tourists. Here come the Chinese, Russians and Bulgarians!

November 2003

AFTER SPOILING DATE

Where graffiti meets vanity: catering to the obsession of ordinary citizens wanting to leave ‘something’ behind...

 

 

PROSPERITY DENIAL

Unfounded resistance to spending money on minor indulgences, even though one’s personal wealth and prosperity allow for it. Eliminating it should be a holy grail for many marketers...

 

 

MASSCLUSIVITY

'Exclusivity for the masses’ can be an instant add-on and revenue booster for many goods and services. When was the last time you felt privileged?

 

 

JINGLE CASTING

'Exclusivity for the masses’ can be an instant add-on and revenue booster for many goods and services. When was the last time you felt privileged?

 

 

SNOBMODDITIES

Describes the phenomenon of turning completely mundane commodities into chic, popular luxury items or goods. Forty kinds of salt, anyone?

 

 

BEING SPACES

Commercial living-room-like settings that facilitate small office/living room activities like reading a book, checking email, meeting friends, or doing your admin. Oh, and have a coffee of course!


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