April
2014

INTERNET OF CARING THINGS

INTERNET OF CARING THINGS

Time to think beyond the ‘Internet of Things’. Consumers are embracing a network of connected objects that actively care for their physical and mental wellbeing, homes, loved ones and more.

March
2014

HERITAGE HERESY

HERITAGE HERESY

Rising numbers of consumers are embracing brands that play with, subvert and even explode their own heritage. In 2014, nothing is sacred… Learn about the five forces – including CLEAN SLATE DISRUPTION and the NEW NORMAL – pushing consumers to embrace ever greater brand heresies. And see how leading brands, from BMW, to Versace, to Marriott to Moët & Chandon are already putting HERITAGE HERESY into action.

February
2014

UPGRADIA

UPGRADIA

The era of UPGRADIA dawns. The old model of physical consumption purchase (use, declare obsolete, discard), is being overturned by a new model typical of the digital ecosystem. One founded on constant improvement, upgrade and iteration. Discover what's driving this shift (from PRETAIL to HACKER CHIC), and the key implications for every business. With examples from Renault, Samsung, BleepBleeps, Structure Sensor, the Copenhagen Wheel and many more...

January
2014

7TRENDS2014

7 CONSUMER TRENDS TO RUN WITH IN 2014

Check out our handpicked selection of 7 Consumer Trends begging to be applied in 2014. By you. From CROWD SHAPED to THE INTERNET OF CARING THINGS to MYCHIATRY...


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