2009 Trend Report — Table of contents

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Comprising the bulk of the 2009 Trend Report, the 150+ PowerPoint slides/notes highlight more than two dozen consumer trends.

The first part of the report maps out the macro trends shaping our world, and the most important characteristics of the current business arena.

After that, it’s on to 15 Big Trend Themes ('R.O.W', 'See-Through', 'Fake', 'Raw', 'Care', 'Flux', 'Eco', 'Here', 'Now', 'Tribe', 'Interest', 'FSTR', '100%', 'Do', and 'Down', encompassing 30+ Emerging Consumer Trends, and hundreds of examples from brands around the world already capitalizing on those trends.

Check out some of the trends being highlighted:

Coined by Tom Peters a long time ago, 'people branding' has evolved in quite unexpected ways. The report will detail how consumers are branding themselves for anyone but ‘employers’, and how this trend ties in to trends like ‘CONSUMER ASSETS’, ‘MICRO-CELEBRITIES’ and ‘THE CROWD EXPRESS’

The 2009 Trend Report continues to build on transparency trends, looking at everything from emerging ‘instant’ transparency to important developments in ‘talk-back’ transparency (brands’ feedback on feedback from reviewers). Also, don’t miss out on the RAW trend; the gap between 'niceness' in mainstream media and the raw reality and honesty of alternative media means an adjustment in branding campaigns and product development is imminent.

While the TRIBES trend is still going strong, most companies are stuck in TRIBEVERTISING, while they should be focusing on TRIBE PRODUCTION. Expect examples from around the world from those brands who do get it. From food & beverage to automotive. Truly one of the most important consumer trends for the next 12-18 months.

Both an inevitable answer to the onslaught of Dubai-esuqe excess and a worldwide downturn, DISCREET-CHIC is the next wave for traditional luxury. Learn from hoteliers, architects and designers how to apply this trend to your own business. The report will also discuss GENERIC LUXURY, which is closely tied to DISCREET-CHIC.

Will the current ecoonomic downturn sway long-term consumer trends? No. Will it impact short-term consumer behavior? Definitely. BEAT THE RECESSION is about consumers (temporarily) adjusting their spending patterns, valuing the practical over the ephemeral, and reverting to small indulgences instead of excessive ones. We’ll include many tips on how to turn the downturn into an upturn, as well as examples from brands that have already successfully adjusted their products and messages to these challenging times.

In an inundated, copyable world, the power of all things ‘live’, the worshipping of ‘nowness’ will continue to delight consumers in 2009, and continue to (sometimes unpleasantly) surprise incumbent brands as well. We’re rounding up the best 'live value' examples from around the world for this one.

Time compression will continue this year; the report will outline which brands are at the vanguard of faster ‘anything’, and why it matters to consumers more than ever. FSTR is closely linked to the MICRO-SCOPE trend.

As many of earlier spotted trends continue to evolve, the report also contains report-only updates for trends like THE EXPECTATION ECONOMY, ECO-ICONIC, ENDURING FREE LOVE, PLANNED SPONTANEITY and HYPER-LOCAL.

Want to know how relevant these trends are to your own industry? As the report focuses on consumers' needs and wants, the content can be applied to a wide range of B2C industries (for more information on what kind of brands buy our report, please check out our dedicated testimonials page).

Furthermore, the examples featured in the report come from many different industries (automotive, food & beverage, IT, transportation and hospitality, telecom, fashion, architecture, electronics, finance, utilities, retail, media & entertainment and advertising).

The 2009 Trend Report is written and designed in PowerPoint; 150+ slides containing photos and graphics, while the notes section for each slide contains extensive text, which doubles as speaking notes. To facilitate printing, you will also have access to a 150+ page PDF version of the entire report.

The dual format makes it both a perfect source of personal inspiration, and a ready-to-go trend presentation or workshop, helping your colleagues or your team to collectively turn trend information into new goods, services and experiences for your customers.

Now, we won't just throw all this content at you and then run. We will include plenty of tips on how to make the most of this report. From how to customize your report to how to turn it into a trend presentation to how to apply the actual trends to your business.

But there's more: to further enliven the slides and notes, we've worked with more than 40 of our spotters to conduct and film exclusive consumer interviews, street-style, in 20+ countries around the world.

Resulting in 7 videos featuring consumers candidly speaking their minds on what will excite, annoy, scare and delight them in the next 12-18 months. So if your colleagues need some extra convincing, if not a wake-up call, these videos will come in handy. After all, who can argue with consumers?

Last, but not least: trends do evolve. And trendwatching.com of course continues to publish new trend material on a monthly basis.

So, as a bonus, we've turned the report into an ever-current resource, by giving purchasers of the report exclusive access to all kinds of bonus material until end of next month, August 2009*.

All bonus material, as well as other content (including videos and tips), can be found on the password-protected Extras section on our site.

There are no extra costs involved: the all-in price is $799 / €599 / £599.

* Rest assured that if you purchase today, you will have access to all bonus updates we've added since publishing the report.

Our clients include marketing managers, researchers, heads of innovation, entrepreneurs,
planners, and other trend-obsessed professionals in more than 50 countries.

Dozens of consumer trends and examples
150+ exclusive slides and pages
Sent to you in PowerPoint and PDF format
Contains a full tips section on how to apply
Applicable to every B2C industry
Independent and opinionated
Not featured in our monthly free briefings
Affordable all-in price
Your competition may have already ordered the report ;-)
Last but not least, you have only 5 months left to make the most of 2009!

Whoever decided that trend reports should cost the world? We're keeping things affordable with an all-in price of $799 / €599 / £599. You will have a choice between:

a CD-ROM, shipped worldwide by FedEx; or:

an instant download