Trend-Driven Innovation

Start Your Journey to Becoming a Trend-Driven Innovator

  • tdibythenumbers


    years honing our Trend-Driven Innovation Methodology

  • tdibythenumbers


    trend spotters and in-house experts across 55 countries power us

  • tdibythenumbers


    of leaders have bought and read our new book “Trend-Driven Innovation”

  • tdibythenumbers


    of Interbrand’s top 100 most valuable global brands trust and rely on us

The book

Containing all of our secrets! Read this step-by-step manual to spotting, understanding (and launching!) Trend-Driven Innovations.

Get your copy here. If you already have the book, access your bonus content!

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  • Innovation Workshops

    Empower your teams to become Trend-Driven Innovators.

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  • For Educators

    Transform your classroom into an instant innovation lab.

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Why Trend-Driven Innovation?

  • Get ahead of your customers’ accelerating expectations.

  • Create compelling businesses, products, services and campaigns that deliver meaningful growth.

  • Build an innovative culture within your teams and organization.

  • Create a better future—for ourselves, society and the planet.

Used by

Take It From Trend-Driven Innovators

  • “An important launchpad.”

    “The team at TrendWatching provides content and tools that capture shifts in consumer behavior. They give businesses an important launchpad to shape ideas, develop new business models, and offer unique value-propositions to customers.”

  • “A guide to realizing your own innovative future.”

    “["Trend-Driven Innovation" is] a book to keep on the desk at all times; a constant reminder that trends are all around us, and a guide to inspiring fresh thinking and realizing your own innovative future.”

  • “Inspiring and empowering.”

    “We've had a blast working with the TrendWatching team. The insights and innovations they've found have inspired and empowered us to better know our guests today and well into tomorrow.”

  • “A fundamental pillar of our success.”

    “We are surfing the Trend-Driven Innovation wave! The support we've received throughout this year and a half via workshops, custom deep dives and tailor made presentations has been a fundamental pillar of our success. We are launching new products born in the cradle of consumer trends.”

See it in action

Contact us

We’d love to hear from you!
Have a question or need? Please reach out to Jennifer Barckley, Head of Trend-Driven Innovation.

Get in touch!