years honing our Trend-Driven Innovation Methodology
trend spotters and in-house experts across 55 countries power us
of leaders have bought and read our new book “Trend-Driven Innovation”
of Interbrand’s top 100 most valuable global brands trust and rely on us
Get ahead of your customers’ accelerating expectations.
Create compelling businesses, products, services and campaigns that deliver meaningful growth.
Build an innovative culture within your teams and organization.
Create a better future—for ourselves, society and the planet.
“The team at TrendWatching provides content and tools that capture shifts in consumer behavior. They give businesses an important launchpad to shape ideas, develop new business models, and offer unique value-propositions to customers.”
“["Trend-Driven Innovation" is] a book to keep on the desk at all times; a constant reminder that trends are all around us, and a guide to inspiring fresh thinking and realizing your own innovative future.”
“We are surfing the Trend-Driven Innovation wave! The support we've received throughout this year and a half via workshops, custom deep dives and tailor made presentations has been a fundamental pillar of our success. We are launching new products born in the cradle of consumer trends.”
True to the fast rising city-state of Dubai, experience our team at work—from idea to innovation and implementation—with the government's very own innovation lab.
Trend spotter, innovator and University Lecturer, Daniela Querqui, shares how to easily apply our Trend-Driven Innovation methodology in the classroom.
See how we put our Consumer Trend Canvas into action with Burson-Marsteller to ideate 6 African Youth Trends for 2016 and beyond.
Experience our 2-day Trend-Driven Innovation journey and the resulting pilot-innovation with Avinor, a state-run Norwegian airport operator serving 50 million customers each year.
Get a glimpse of our 'trend bites' at London's Clerkenwell Design Week as we helped one of our communities turn overwhelm into opportunity.
Tune in to our MD, Henry Mason, on what the future holds for Virtual Reality, why key trends transcend demographics and how to look outside your frame of reference.
We’d love to hear from you!
Have a question or need? Please reach out to Jennifer Barckley, Head of Trend-Driven Innovation.