“The team at TrendWatching provides content and tools that capture shifts in consumer behavior. They give businesses an important launchpad to shape ideas, develop new business models, and offer unique value-propositions to customers.”
“If you’re an innovator, designer, entrepreneur or in need of one, read this book [“Trend-Driven Innovation”]. It is entertaining and pathologically precise, and unveils a simple and elegant system for spotting early trends that may reshape our business, community and life.”
“I normally never promote someone else’s book—but this book I could not turn away—the subject is so current and so relevant, and the writing so captivating. I finished it on one business trip. Read it.”
“Love the book, as it's very strategic and gives a well laid out plan instead of a summary of previous trends that worked out well for the companies we all know :).”
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