Use our end-to-end methodology to turn your students into trend spotters.
Unpack trends, prototype innovations and cultivate entrepreneurship using our in-book tools.
Diversify your courses with curriculum that can shift the way your students see and relate to the world.
Create a better future—for yourself, your students, society and the planet.
“Some of the smartest thinking about the swiftest way to get the answers to what drives consumers in the hypercompetitive, hyperconnected era where the customer isn't just always right, they are ahead of the commercial producer almost ever time.”
“Our Entrepreneurship bachelor students are charged with developing products, services, or campaigns that delight customers. Our students find this extremely difficult, and traditionally 80% of them come up with copycats, like umbrellas, pens or t-shirts. This year, we have incorporated TrendWatching’s Trend-Driven Innovation methodology into our startup curriculum, and the number of "me-too-products" has dropped to 40%. A staggering result. ”
“Trend-Driven Innovation was the most actionable approach out of all the different methods I reviewed. It brings the students further in their capability to do innovative design work, and thus gives them a competitive edge. ”
Get a glimpse of a collaborative, one-month consumer trends class with the Hogeschool van Amsterdam’s Trend Watching Minor program in The Netherlands, where we guided students through our methodology—from spotting to innovating—with a healthy blend of lectures, how-to sessions and project-based work.
In partnership with Brüder Grimm Berufsakademie Hanau in Frankfurt, Germany and its trend course leader, Daniela—a tw:in spotter—we helped turn design students into consumer-centric innovators through our book, our methodology and an Airbnb brief.
Working with the Ravensbourne University Masters of Design & Innovation program in Greenwich, London, we helped students deliver a strategy and solution with true purpose—improving the health and wellbeing of their local city and community.
As Guest Lecturer of the Year with Fonty’s University of Applied Sciences, our Head of tw:in, Victoria Foster, took on our own industry—challenging students to forecast the future of ‘trend watching’ through the lens of our methodology.
We’d love to hear from you!
Interested in receiving a complimentary copy of our book, or simply have a question? Please reach out to Jennifer Barckley, Head of Trend-Driven Innovation.