This page contains trend tools that are used by us (and the companies we work with) to spot, understand and apply trends.
These tools are part of our Purpose-Driven Innovation (PDI) methodology – a methodology we've honed for 10 years to achieve our mission of helping professionals around the world bring to market more sustainable, impactful innovations.
Our popular, easy-to-follow framework will help you not only to unpack and understand any consumer trend but also apply them - your turn to launch successful, meaningful innovations of your own.
A tool to help you focus, prioritize and visualize key consumer trends.
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Amplify is our trend intelligence platform, giving you access to our full Trend Framework, Innovation Database with 31,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. Powered by humans and AI, and used by 100s of B2C brands and agencies.
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In an age of AI, human x human, online or offline, is the new currency!
We run highly curated free Webinars - with topics ranging from AI x Consumer Expectations to 2025's juiciest consumer trends.
Prefer the real world? Then check out our flagship Trend Events in Bangkok, Amsterdam and New York.
Prepping for 2025 has never been this inspiring!
We absolutely love trend events, conferences, keynotes and workshops. Public or internal, real world or online.
In fact, over the last 10 years, we've participated in and organized 100s of them, from New York to Detroit to São Paulo to Singapore. Whatever you may be planning, we're keen to go all out.
