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Read our latest South & Central America Trend Bulletin


With the region facing one crisis after another, it's time for brands to roll up their sleeves and help!

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About us

TrendWatching is one of the world’s leading consumer trend firms. 35,000+ business professionals across South & Central America (SCA) subscribe to our free publications, and 100+ of the region’s leading brands and agencies purchase access to our Premium Service.

Our SCA content is produced by our São Paulo office and our network of over 90+ spotters (from Bogota to Lima), while our global teams have been inspiring business professionals in 180+ countries since 2002.


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Instant access to world-class, locally relevant trend intelligence, and have the tools to turn these insights into innovations that will delight South Central & American consumers, too.

Watch the video opposite and learn how it's supercharging our 1,200+ clients' insight and innovation capabilities.

Speaking Engagements & Workshops

Need an in-house presentation on Latinamerican consumer trends & innovations?

Luciana Stein, Lead Trend Strategist - South & Central America

“Luciana gave us a clear, fluid and efficient explanation about the consumer trends going on in Mexico and South America.”

Daniel Sierra, LG Mobile Mkt. Director - Mexico

“Luciana has a rare talent for mixing analytical knowledge with every day life example to make a convincing case for the audience. Information without pain… there should be more like her.”

Diane Berard, Chroniqueur, Les Affaires (Canada)


At the moment we are looking for a Junior Content Designer for our London office.


Check out our network of hundreds of spotters in Brazil, Chile, Colombia, Peru, Mexico, Argentina, and many more countries worldwide.


Find out what others are writing about us and our trends. Note: if you're a journalist, we always have a quick quote for you. Hey, we know about deadlines!


Please contact Nathalia Souto - Client Services Director - South & Central America, on +55 11 2574 4959 or She'll reply straight away. Promise.