One powerful way to ride the truth that is positive impact on the world? Make positive changes to your internal culture. Now more than ever, consumers can see – and care about – what’s going on inside your brand.
In December 2016, paternity leave became mandatory for male employees at the multinational conglomerate Lotte Group. New fathers working at the South Korea-based corporation will be required to take a minimum of one month of paternity leave when their partner gives birth, receiving 100% of their wages for the first month of leave. The initiative, which aims to remove the stigma around paternity leave, was announced at the 5th Lotte WOW (Way of Women) Forum.