Big brands seeking redemption from their sins must find the shared challenge they are uniquely placed to solve, and take action. What does that look like if you’re a social media giant? Here’s one answer.
December 2016 saw the announcement of a collaboration between Facebook, Microsoft, Twitter and YouTube to help curb the spread of terrorist content online. The four US-based organizations will join to create a shared database, tracking content such as violent terrorist imagery and recruitment videos. The partnership will share information and identify terrorist content through ‘unique digital fingerprints’, and the four companies also plan to involve and include additional platforms in the future.