Banco de Bogotá — Social networking platform for entrepreneurs launches in Colombia

In October 2016, Colombia-based Banco de Bogotá introduced Pymercado: a social networking platform for small businesses and entrepreneurs. The site focuses on networking opportunities and serves as a space for small businesses to showcase their services to broader domestic and international audiences. Via Pymercado, businesses can build a profile, similar to LinkedIn or Facebook, and post announcements for fellow users.

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