Innisfree — Beauty brand’s in-store VR experience includes a date with popular actor

September 2016 saw Innisfree open a virtual reality zone in its flagship store. Located in the South Korean cosmetics brand’s Gangnam boutique, the zone gives customers the chance to experience a VR date with actor (and Innisfree spokesmodel) Lee Min-ho. The experience also includes scents and a breeze to create the feeling of being outdoors in the flower fields of Jejudo – a location which inspires Innisfree’s natural beauty products.

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