Apply Workshops

Trends are a great source of inspiration.
But trends are nothing if you don’t apply them in order to launch successful new products, services and campaigns.

From 1-hour crash courses to full 2-day deep dives, our tailored Apply Workshops ensure you and your team are fully ‘Innovation Ready’ – able to understand, analyze and then deploy consumer trends in order to launch profitable new products, campaigns, services and even new business models.

What you get

  • 1. TRENDS!

    The latest and most important consumer trends impacting your business.

    In-depth trend presentations, based on trendwatching.com’s proprietary Trend Framework, look at the latest and most important consumer trends impacting your business.

    Packed with 30+ recent examples of how other brands, agencies and entrepreneurs are currently tapping into these trends, they highlight game-changing industry examples from around the world, as well as relevant (and applicable!) best-practice innovations from other industries.

  • 2. (RE)USABLE CONTENT &
    INTERACTIVE TOOLS

    PPT versions of material to aid sharing and reuse

    PPT versions of Trend Presentations enable participants to review, customize and replicate the sessions with other colleagues.

    Participants will also receive a special bonus set of interactive tools to re-use in their organization on an ongoing basis, for strategic purposes and for use in workshops, pitches and brainstorms.

  • 3. INSTANT RESULTS

    Generate actual new business ideas: products, services, campaigns and more!

    Workshops include structured group ideation sessions using tools like the Consumer Trend Canvas, a proven framework for generating new ideas and concepts. Interact with co-workers and clients on a deeper level, away from daily limitations, to think widely and beyond budgets, about what is possible. You may want to bring cross-disciplinary perspectives together.

    Your completed worksheets will certainly contain lots of actionable business opportunities!

  • 4. YOUR TREND UNIT

    How to spot, structure and distribute trend information in your organization.

    Want to supercharge your own Trend Unit? Having worked with many organizations (of all sizes, and in every region and industry), we can help you implement best practices on how to spot, structure, and distribute trend information within your organization, for yourselves and/or clients.

  • 5. BESPOKE ROADMAP

    Leave with a shared understanding and commitment to implement.

    Workshop participants also use proven tools to create a bespoke roadmap outlining the next steps for where and how the results of the session will be implemented.

  • TRENDS!

    The latest and most important consumer trends impacting your business.

  • (RE)USABLE CONTENT & INTERACTIVE TOOLS

    PPT versions of material to aid sharing and reuse

  • INSTANT RESULTS

    Generate actual new business ideas: products, services, campaigns and more!

  • YOUR TREND UNIT

    How to spot, structure and distribute trend information in your organization.

  • BESPOKE ROADMAP

    Leave with a shared understanding and commitment to implement.

Where we can help

Innovation
Workshops

Working on a specific project? Our proven approach will help your team create new concepts grounded in the most relevant consumer trends.

Training
Sessions

Get your whole team or department inspired & trained on how to embed trend thinking in your business, and ensure you focus on consumer needs and wants.

Strategic
Planning

Our tools can help your executive team visualize, understand, prioritize and then act on the major shifts that will define the new consumer.

Conferences

Engage your delegates with intensely practical and actionable breakout sessions.

Who we’ve worked with

and what they say

Sample agenda

Based on your needs, the audience, and the length of the workshop/session, the program would be tailored to suit your individual needs, which we'd always discuss in advance.

We'll then devise a program to suit: anything from 1 hour, to half or full day workshops, even up to 2 days. Here's an example of a full day program:

TIMINGSESSIONS
10:00 -10:15 Introduction, Outline and Warm Up
10:15 -11:15 Trend Session
11:15 -11:45 Break
11:45 -12:45 Trend Radar: Trend Identification & Mapping
12:45 -13:15 Feedback & Discussion
13:15 -14:00 Lunch
14:00 -14:15 Trend Deep Dive: Introduction
14:15 -15:15 Consumer Trend Canvas: Unpacking & Ideation
15:15 -15:45 Feedback & Discussion
15:45 -16:00 Break
16:00 -16:30 Bespoke Roadmap & Wrap Up

Contact us

To discuss bookings, dates and any other questions, please contact us and we’ll get back to you right away.

Cath Carver - LIVE Director
cath@trendwatching.com

NB: Due to the high number of speaking requests and our hectic travel schedules, we always advise you to notify us as early as possible.

More Information

Need more information about our in-house Apply Workshops, or want to share with a colleague?


Download a short PDF info pack here