Why you need our Premium Service (including the 2012 & 2013 Trend Reports)
In a nutshell: because it will boost your career and make your brand more money ;-)
Whether you're a CEO or a Brand Manager or a Researcher or an Entrepreneur or a Marketer or an Insights Manager or a CMO: knowing, understanding, and applying consumer trends and insights will forever be a holy grail to anyone serious about his or her career. After all, in business, everything begins and ends with consumers.
In fact, with the current turbulence in markets around the world, and with consumer behavior and preferences changing ever faster - and on a truly global scale - access to consumer insights, and the ability to turn those insights into profitable innovations, may well be the only competitive advantage left.
So here’s our promise to Premium clients:
1.You and your team will be on top of the latest trends and insights.
Access to trendwatching.com’s Premium Service means you are forever fully in the know on where consumers (and thus businesses) are headed. It’s a hands-on guide to the latest consumer trends and how to understand, use and profit from them.
In fact, with your log-in details, you will gain instant access to all our trends (our free Trend Briefings are obviously the tip of the iceberg), all the innovations we’re spotting on a daily basis, all our industry-specific reports (15), and our 2012 Trend Report (and the 2013 Trend Report upon its release in November 2012 too).
See our ‘What you’ll get’ page for more detail on this.
2.You and your team will be able to closely monitor the latest innovations from your direct competitors and industry players worldwide.
Your access (valid until May 2013) to continuously updated insights and new innovations from brands across the world (up to 200 new innovations are added each month!), and our industry-specific trend reports (15) will enable you to monitor how your competition is applying these insights and trends, while constantly being exposed to truly new opportunities too.
All of this content is available online in Premium’s searchable Trend Database.
3. You and your team will get the tools and tips to turn insights and competitive analysis into profitable innovations yourself.
We know, keeping up with consumers’ ever-changing needs, wants and desires is an achievement in itself, but applying these insights is in the end what it is all about. Therefore, Premium’s Trend Tips section provides you with a hands-on ‘Apply’ guide, including many examples of how other companies have structured their trends/innovation processes, units and groups. It’s the missing link between trend content and trends ‘in action’.
Don’t wait too long, your competition may (well) have already secured access ;-)
Brands currently enjoying Premium access
Clients who currently enjoy access to our Premium service range from some of the most respected big B2C brands, right down to ambitious small firms and agencies. More »
Testimonials
“We’re using the report for learning, for stimulating discussions, and for presentations. We particularly like the many visuals and examples that support the trends mentioned.”
Ilene Strongin-Garry, Manager: Research & Trends
InterContinental Hotel Group, US
Instant access for only $1,849
Who decided that professional trend services should cost a fortune? Our all-inclusive price is an affordable $1,849 / €1,349 / £1,149 for full access until May 2013, and of course includes the 2012 and 2013 Trend Reports.
Have a question?
Find the answer in our Questions Answered section or email Andrea Thorn, our Head of Client Services. She'll get back to you straight away. Really.