Plans and pricing
Our crowdsourced model means you get world-class trend intelligence at a fraction of the traditional cost.
What’s the difference between Basic, Pro & Trusted Trend Partner accounts?
Basic accounts give a single user full and unlimited access to all core Premium Service content & tools.
Pro accounts also include exclusive access to Industry HeatMaps (unique data-driven collective intelligence into the direction of an industry, enabling you to benchmark your strategy against the world's leading trend professionals) and a 1:1 strategy consultation call & custom deck to guarantee you're getting the most out of the Premium Service. They’re also a very cost-effective way of giving up to 5 members of your marketing, strategy, planning, design, creative or innovation team access to all our content and tools. All users must share the same email domain.
Trusted Trend Partner accounts are designed for organizations who need access for multiple teams, countries and regions with different email domains, as well as a bespoke solution covering all trend needs (such as intranet access, regular custom reports, presentations & workshops).
If you have any questions, then please contact Sofie Hunt, Client Services Director on email@example.com or +44 20 7251 6811.
Why so affordable?
Yes, comparative trend services often charge much more. Well, our crowdsourced, freemium model offers both scope and scale: the reach of our free publications means we can attract clients in over 60 countries without huge client acquisition costs, while our in-house analysts are supported by a network of 1000s of spotters who get paid per contribution, driving down our cost of generating content.
As a result, we can offer you market-leading trend content and tools at a much lower price than other services (and certainly MUCH less than engaging traditional agencies or consultants!).
This is why not only giants like Facebook, Unilever and TBWA are Premium clients, but hundreds of ambitious small brands and agencies around the world are too.
Do I pay monthly or annually?
The Premium Service is an annual service (with a one-off, upfront payment), giving you access until May 2017 to all content & tools above. All parts of our content are designed to support each other, so it's not possible to buy just parts of the service (such as our annual Trend Report or a single Industry Update), or just one month (or a few months) of access. You'll get instant access when paying by credit card or on receipt of payment if paying by invoice / wire transfer.
If I find the service is not right for me, can I get a refund?
We want you to be totally happy and satisfied with Premium. Therefore, if for any reason you find that it isn't for you, then just let us know within four weeks of your purchase and we will refund you in full.
If you're unsure whether the Premium Service gives you the benefits you need, just contact Ellie Damashek, Client Services Director - North America on firstname.lastname@example.org or +1 (646) 762-2995 & she'll be able to help you understand if the service is 'for you'.
For more on how our 1,200+ Premium clients rely on our content and tools for their trend-led innovation needs, see what they are saying about us here.