How to use the Premium Service

The top 5 ways our 1,200 clients are already getting the most from Premium.

Give inspiring trend presentations

Using the ready-made PPT version of our Annual Trend Report, clients can be presenting to their teams the critical consumer trends that need to be on their radar within an hour.

“We always look forward to the release of the new annual Trend Report. We’re using the report for learning, for stimulating discussions, and for presentations. We particularly like the many visuals and examples that support the trends mentioned.”
Ilene Strongin-Garry Information, Research & Trends InterContinental Hotel Group
“The Premium Service is so useful in making the trends come alive - PPT's are invaluable too. We’ve been sharing them with a wider team, using them as inspiration for strategy sessions. Keep the inspiration coming!”
Joost Houben Brand Manager Unilever

Become an Instant Trend Expert

Our monthly Snapshots and quarterly Industry Updates get clients instantly up to speed on the best global innovation examples from their (or their clients’) industry.

“Why we chose to buy trendwatching.com’s Premium Service is plain and simple; we love the way you take data from around the world and turn it into very simple yet insightful reports. Understanding consumer trends is very important to us, but being a small local agency makes it challenging to invest in any resources without justification, therefore we treat trendwatching.com as part of our team resources, where we have ease of access to specific information we need, and not to look at this as just another report.”
Saisin Sinsuk Strategic Planning Director Creative Spike, Thailand
“Before client meetings we dig deep into the reports to present them to our clients who look at us in awe, because we are (or seem to be) so smart and educated about consumer trends. They continue doing business with us and then we have to renew our Premium membership because our clients are used to us being so educated and smart. Guys, if you stop your good work we're dead!”
Jevto Dedijer President Ameo, Canada

Run successful workshops

Downloading the ready-to-go Trend Radar and Trend Canvas templates helps clients decide which trends to focus on, and turns trends into meaningful new business concepts.

“trendwatching.com has been, and continues to be, my innovation encyclopedia, helping us to build an innovation network. It has been the foundation of idea shops across that link consumer and new business opportunities. We’ve also used the report for innovation sessions, resulting in a high energy start at any of our strategy conferences.”
Sharmila Martis Head of New Product Design & Development Standard Chartered, Singapore
“We are very happy with the annual Trend Report - we’ve been using it to inspire people, and set up monthly brainstorming sessions to come up with new products.”
Rosana Neves R&D Manager Johnson & Johnson, Brazil

Quickly create reports/pitches packed with best practice innovations

Using the Innovations Database (with its 10,000+ trend examples indexed by trend, country and industry), clients can create compelling reports in minutes. And if they need any guidance, our global research teams are on hand to point them in the right direction.

“We are very pleased with the Premium Service: the content is great and is a good start for idea brainstorming - for individual use and for our whole team. Our strategic planners use the trend info to come up with fresh strategy for their clients, while our creative team, designers and activation team focus on turning the insights into creative campaigns for the Thai market. We also use the trend report as a stimulus for creative brainstorming with clients: we mix our knowledge of Thai consumers with brand/product-relevant ideas from your service. The outcome so far has been interesting, effective and fun.”
Krittima Nat Thammamitr Strategic Planning Director JWT
“This format works well as we can use it to support our thinking and quickly integrate the insights into our presentations. I have used it mostly as a tool to demonstrate other companies' approaches in different markets.”
Jeffrey Veffer Innovation and Strategy Bell, Canada

Keep your team in-the-know with a monthly newsletter

Easily customizable content in PPT format enables clients to easily extract relevant information and share it with their team or clients to keep everyone up to speed and inspire new ideas.

“We find the Premium Service a great resource for tracking today’s and tomorrow’s trends, and a valuable guide for understanding consumer behavior and expectations. It also helps us to see how each trend relates to each other, and how they form the bigger picture. The monthly updates double the service’s value. We share its contents directly with our top management.”
Cagla Demiralp Trend Management Manager AKBANK, Turkey
“A comprehensive and stimulating report. On a personal level, it was probably the most exciting read so far this year. Packed with useful information, further references and quite simply, thought provoking content. Within 24hrs, we had deployed the report within our organization to support the innovation framework and fuel new ideas. The results speak for themselves.”
Kristie Goshow Ebusiness & Customer Development Jumeirah Hotels & Resorts, Dubai

Questions?

Email Ellie Damashek, Client Services Director - North America, and she'll get back to you right away. Or call us on +1 (646) 762-2995.

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