What kind of trends do Premium's Trend Database & 2010 - 2011 Trend Reports cover?

Short answer: the database and reports cover all our trends and all the related examples we're spotting and tracking. Now and in 2011. Which means 15 Mega Trends, more than three dozen sub-trends, and 3,000+ examples from brands already capitalizing on these trends. Continuously updated and available in various formats to give you all the tools you need to apply our trend content in any possible way.

For a comprehensive overview, including which Mega Trends and sub-trends are covered, please check the full table of contents.

Are the database and the 2010 - 2011 Trend Reports relevant to my industry and/or the region?

Firstly, the database and reports deal with important changes in consumer needs and wants. As those needs and wants are increasingly global, and can be applied across all industries, the reports are relevant to any brand looking to innovate in the B2C arena, in any consumer society in the world.

Furthermore, the database lets you instantly access examples for specific industries and sectors (to name just a few: automotive, food & beverage, IT, transportation, hospitality, telecom, fashion, architecture, electronics, finance, utilities, retail, media & entertainment and advertising).

And rest assured: leading brands from every possible B2C industry, around the world, already have access to our Premium service.

How will I get access, and for how long?

If you order our Premium service, you will instantly receive log-in details that give you access to the Premium section on the trendwatching.com website. Once logged in, you will be able to download the 2010 Trend Report (in PowerPoint and PDF format), and you'll have instant access to our Trend Database. The database is indexed by trend and by industry, and constantly updated. You will have more than 12 months of access from the moment you purchase; until October 2011.
And obviously, you will automatically gain access to the new 2011 Trend Report, which will become available on 12 November 2010! All of this is included in your initial purchase.

When will your new 2011 Trend Report become available?

Our new 2011 Trend Report will become available on 12 November 2010. So if you purchase today, your 12+ months of full Premium access guarantees you automatic access to the new report as well.

Who has bought your Premium service, and your previous annual Trend Reports (2007, 2008 and 2009), and what did they have to say about them?

For the last four years, dozens of Fortune 500 companies, as well as many smaller organizations and agencies, have purchased our Premium content services, including our 2007, 2008 and 2009 Trend Reports. Job titles of purchasers include marketers, insight managers, heads of innovation, entrepreneurs, CEOs, agency planners, creative directors, product & business development managers and other business professionals that depend on being in the know. Have a look at their testimonials.

What is the difference between your free monthly Trend Briefings and the Premium service?

While our free monthly Trend Briefing brings you one new trend a month, our Premium Service gives you access to a full overview of all the trends we're spotting and tracking. Forever up to date, and with hundreds of new examples and insights not covered in our briefings. So while the free Trend Briefings are a great tool for learning about one new trend a month, our Premium service is ideal for professionals who need a complete and constantly updated overview of everything that matters in the consumer arena today and tomorrow. Content and context.

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What format do Premium's database and reports come in?

The Trend Database is an online database, accessible by logging in to the Premium section of the trendwatching.com website with your secure user name and password.

The 2010 - 2011 Trend Reports are written and designed in PowerPoint. The 100+ slides contain hundreds of visuals, while the notes section for each slide contains the theory part. To facilitate printing/reading purposes, we also include a PDF version of the reports.

Can I change or adjust the reports' slides and notes?

Yes, you can. In fact, we hope you will! The reports come in a fully editable PowerPoint format, leaving it up to you if you want to use/incorporate our content 'as is', or adjust them to your own specific needs concerning fonts/visuals/texts/headers and so on.

Will the reports' PowerPoint files work with my Mac?

Yes, both the 2010 and 2011 Trend Report are optimized to work on both PCs and Macs.

How do I access the Premium service?

After we receive your payment, you will instantly receive a personal user name and password, giving you exclusive access to the Premium section on the trendwatching.com website.

What if I lose my Premium log-in details?

Just email your details to Andrea Thorn, our Premium Service Coordinator, at andrea@trendwatching.com, and she'll help you out.

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How much does the Premium service cost?

We know you're running a tight ship, so you'll be happy to know that we've kept things very affordable: the all-in price of the Premium service is only $1199 / €999 / £849. This all-in price includes the 100+ slide 2010 - 2011 Trend Reports and more than 12 months of access (starting on the day of your purchase, lasting until October 2011) to the ever-growing Trend Database. There are no other costs involved!

And yes, this is significantly less than most trend database and trend reports out there, which are often in the thousands of dollars/euros/pounds, but we enjoy a bit of trend democratization ;-)

What if I want to give others access to the database and reports?

Here’s how it works: Premium's reports and database are for internal use, i.e. for you and your team. If a colleague from another department, branch, or country needs access as well, we expect him or her to purchase his or her own Premium membership. To ensure fair use, we monitor IP addresses associated with each log-in session to Premium content.

We have purposefully kept the reports very affordable, so individuals at both small and large organizations will be able to afford their own access. We ask you to respect this 'honor' system, as the alternative would be a very expensive licensing system, pushing up the price of the Premium service into the thousands of euros, dollars or pounds for everyone.

Oh, and to further state the obvious: you cannot repackage/resell the reports without our permission.

If you have any questions about how to purchase additional memberships, or a more comprehensive corporate license, just email Andrea Thorn, our Premium Service Coordinator, at andrea@trendwatching.com.

Do you offer discounts to non-profits or universities?

We only have a few Premium memberships available at a discounted price for established / worthy charities, and non-commercial educational institutions. To apply for a discount (please understand we can’t guarantee anything), please email Andrea Thorn, our Premium Service Coordinator, at andrea@trendwatching.com.

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Will I be able to get a refund if the Premium service doesn’t meet my expectations?

If you feel Premium's database and reports really don't deliver on what we’ve been promising, we’ll offer a refund.

However, to avoid any disappointment, we kindly ask you to carefully review our extensive overview of what you'll be buying, which includes a full table of contents.

To get a good feel for Premium's tone of voice, focus and visuals, please check out our monthly Trend Briefings. Rest assured that if you enjoy our briefings you will also enjoy our much more extensive Premium service.

If you have any doubts, please email Andrea Thorn, our Premium Service Coordinator. She will definitely be able to tell you if the Premium service is 'for you' or not!

Do I officially subscribe to the Premium service?

By purchasing access to our Premium service, you buy yourself a 100+ slide 2010 - 2011 Trend Reports and more than 12 months of access to an ever-growing Trend Database. For this, we charge a one-time, all-inclusive $1199 / €999 / £849.

In that sense, it's not an official 'subscription service', as that would require a different payment structure, including much higher administrative costs, which in turn would mean we would have to increase prices for everyone. It is therefore not possible to buy just the reports, or just one month (or a few months) of access to our database.

Can I use Premium's database and reports outside my office/company?

Premium's database and reports are for internal use only: you and your team. You cannot resell or repackage the reports (slides, texts and videos) in any possible way without our written consent. The same goes for presenting our content to an external, paying audience (industry conferences, paid workshops etc).

If you're part of an agency or consulting firm, we're more than happy for you to present parts of Premium's content to your clients, but only if you always state the source ("trendwatching.com/premium"); both verbally and written (the latter by always incorporating trendwatching.com as a souce on slides, in PDFs, videos and so on).

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I bought the 2007, 2008 and/or 2009 Trend Report: how is the Premium service different?

If you purchased one or more of our annual Trend Reports, you will love the new Premium service, as it both builds on the previous annual reports, and adds an entirely new, forever-expanding Trend Database. So you will receive access to many more trends and examples than ever before.

 

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Yes, any time! Just email Andrea Thorn, our Premium Service Coordinator, at andrea@trendwatching.com.