First of all, a big thank you for being one of our Premium clients for about a year now.
As you know, we will release the 2011 version of our Premium service on 12 November 2010.
Renewal of your account will therefore not only bring continued access to our forever-expanding Trend Database, but also our new 2011 Trend Report.
A quick overview of what else is new:
- More trends and examples to make the most of 2011
- The new 2011 Trend Report will build on key trends highlighted in the 2010 version. Expect plenty of insights on important trends like GENERATION G, GREENEST, and JOYNING. Obviously we're adding plenty of new trends, too: from GAME ON to WELL-BEINGS to TWINSUMERS to SOCIAL-LITES.
- Also new is a section on global macro trends, and a 'consumer psychology 101', to add even more context to the actual consumer trends.
- All trends, from November on, will come with a dedicated 'data sheet', containing relevant stats and quotes to add more numerical ammunition to each trend.
- Another full year of access to our forever expanding Trend Database. On top of the 3,000+ examples already available, we'll be adding up to 250 examples per month. We will also add two new (sub) trends each month.
- An expanded Tips section to help you make the most out of our Premium Service, with an emphasis on how to apply the trends, insights and examples to your own business.
- More context,
more indexing, more formats
- By popular demand, the new 2011 Trend Report* will act even more as an executive summary of the database: this year, we will reduce the number of slides to 50+, and further condense the notes sections.
- All new trend examples will be available as individual PowerPoint slides, enabling you to put together quick presentations / documents on specific trends or industries.
- The new Trend Report comes in PowerPoint format, and is fully compatible with your copy of the 2010 Trend Report.
- And still within reach of both large and small companies
- The all-inclusive, early-bird price for Premium access this year is $1199 / €999 / £849, and thus within reach of every business professional.
- Oh, and as always, if you have any questions, just email Andrea Thorn, our Head of Client Services. We truly hope to welcome you back as a client soon.
