2016 Trend Report
Containing the biggest innovation opportunities for 2016!
Released 17 November, our most actionable Trend Report yet is packed with the very best NEW trends and features, including trend evolution visuals, spotter insights from our on-the-ground global network, and Trend Department Best Practice case studies! Published in three formats: easy-to-read PDF, a ready-to-present PowerPoint and a deluxe printed edition (couriered straight to your door, at no extra cost whatsoever).
The 16 mega-trends that define the future of consumerism.
The Trend Framework gives you an instant grasp of the big picture, via our 16 mega-trends. These are the big ‘currents’ that remain broadly stable year-on-year, and can be applied across regions, industries and demographics. Under the 16 mega-trends sit over 100 actionable, practical trends, ready for you to run with. Also included: our Africa, Asia and South & Central America Trend Frameworks show how the 16 mega-trends apply to consumers in those regions specifically.
Over 13,000 trend-based examples from 100+ countries.
Searchable and filtered by trend, industry and region, all content comes in PowerPoint slides and in PDF, too, to facilitate presentations or other ways of sharing within your organization.
Quarterly updates on the latest industry innovations, for 16 major B2C sectors.
While major consumer trends are typically cross-industry, these interactive PDFs and PPTs take major consumer trends and apply them to major B2C industries, illustrated with industry-specific examples from around the world. Clients get access to all 15 Industry Updates, published four times a year.
Curated selection of 75+ best practice trend-led innovations.
Each month Premium members receive a curated selection of must-know trends, and an overview of recent innovations added to the Innovations Database.
Client Service Teams
Ongoing support from our local support teams.
Throughout your membership you receive full support from our local Client Services Teams (based in New York, São Paulo, London and Singapore). You can also download our Premium Service Handbook, walking you through everything you have access to.
Research Analyst Support
Local research teams are available to offer guidance with a particular project or question.
Meanwhile, our Regional Research Teams (based in London, New York, São Paulo, Lagos and Singapore) can help you with trend / innovation questions that come up while you're working on a project, pitch, implementation process and so on.
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Purchase the Premium Service now and receive instant access to all our content.