Client Stories

If we don’t convince you... Our clients’ successful stories will!

1,200+ companies and agencies (small & big) love our Premium Service

Nikolai Khlopov Managing Partner 42 Agency, Russia
" help us immeasurably not only in coming up with ideas but, crucially, in communicating and getting backing for our ideas with our clients."
Michael McGuire President and CEO 88 Brand Partners, United States
"Premium is at the heart of critical initiatives within our agency - our agency’s lead generation program, our social networking activities and for internal creative inspiration."
Claudia Bhugra-Schmid Cultural Analyst Adjust Your Set, United Kingdom
"I am already enjoying having Premium access, I actually whooped when I logged in! :)"
Kirsten Holmes Production Manager Aimia, Australia
"The direction of world thinking is captured in the Trend Report – it helped us understand that the aspirations of our customers and our own business are actually the same!"
Cagla Demiralp Trend Management Manager AKBANK, Turkey
"We find the Premium Service a great resource for tracking today’s and tomorrow’s trends, and a valuable guide for understanding consumer behavior and expectations. It also helps us to see how each trend relates to each other, and how they form the bigger picture. The monthly updates double the service’s value. We share our summary of the highlights directly with our top management."
Arne Fangberget Market Research Director Allergruppen, Norway
"Really inspirational - I felt that many of the trends were relevant for our line of business, and visually very strong. I presented parts of the report at a strategy seminar for the top management group in our company."
Jevto Dedijer President Améo, Canada
"Before client meetings we dig deep into the reports to present excerpts of them to our clients who look at us in awe, because we are (or seem to be) so educated about consumer trends! They continue doing business with us and then we have to renew our Premium membership because our clients are used to us being so smart :) Guys, if you stop your good work we're dead!"
Elena M. Garvey Strategy Director American Express, United States
"I've enjoyed the service as a free subscriber and even more so as a paid customer given the added features you have for Premium. My favorite feature is the searchable database of trends, by keyword. I love that you put the articles into PPT templates and that I can come away with a ready-to-go presentation. This makes my life so much easier."
Antonella Broglia Consultant Antonella Broglia, Spain
"I have been a Premium Service client for a few years now, and very much enjoy the annual Trend Report and find the examples in the Innovations Database of great value!"
Apoorv Dwivedi Director Market Insights ATB Financial, Canada
"We were very pleasantly surprised by the breadth of reporting and supporting material, and we continue to be pleased with the ongoing updates. The trends and supporting materials are insightful and thought provoking, and to have one source for this information is very time and cost effective for us."
Justin Stone Research Director Bauer Media, Australia
"’s annual Trend Report is one of my favourite research tools. Its clever articulation of trends is not only entertaining but invaluable in providing us insights into both consumer behaviour and product development (and what is driving what). It is easily the best trend report I have seen."
Jeffrey Veffer Innovation and Strategy Bell, Canada
"This format works well as we can use it to support our thinking and quickly integrate the insights into our presentations. I have used it mostly as a tool to demonstrate other companies' approaches in different markets."
Marianna Boguslavsky Managing Director Boguslavsky & Co, United Arab Emirates
"Premium was an invaluable tool for us when working on an intense 3 month social media strategy for a major film! "
Jason de Kauwe Global Innovation Manager BP, United Kingdom
"Very happy with the service! The presentation format worked well for me in explaining and giving working examples of the trend. The information forms a very important element of our Innovation Pipeline."
Elaine Cameron Director, FUTURE Perspective Burson-Marsteller, India
"As a futurist, I want to give our clients a clear sense of urgency about the future, about how dramatically the world and technology are changing and the new business models that are springing up. We combined’s global insights with our local expertise to identify these new, actionable trends."
Troy Flower GM, Business Devt & Comms Cancer Council SA, Australia
"I look forward to receiving our copy of the 2015 Trend Report – it’s one of my favourite reads of the year."
Oi-Lin Man Market Intelligence Canon, United Kingdom
"We just finished giving a trend presentation internally, incorporating Premium’s trends and inspirational examples, and as always the presentation was very well received."
Reinaldo Campos Marketing & Strategy Director CIN, Portugal
"’s Trend Report has been a useful source of insights that enabled us to have a better understanding and approach to customer expectations. Simultaneously it helped us to reinforce our internal analyses and construct more robust solutions to target our market."
Hilvan Usta Research & Insights Coca-Cola Services, Turkey
"I am looking forward to receiving the print copy of the 2015 Trend Report, it's a great treat!"
Nuria Vila Research Manager Coleman CBX, Spain
"I have been diving in to the Trend Report, it looks really great! Good job….as usual ;)"
Nele van den Broeck Market Researcher Colruyt, Belgium
"The Premium Service helps us look beyond our walls and see what the world is doing."
Oedsen Boersma Head of Research & Concepts Corio, Netherlands
"We are very happy and satisfied with the Premium service - we highly value it. The Innovations Database (and especially the easy-to-use search functionality) help me keep up-to-date on the trends our business needs to be aware of...and acting on!"
Kristel van Dam Sr Investment Strategy Analyst Corio, Netherlands
"’s Premium service is so useful for us to adapt our shopping malls to changing consumer behaviour and to take advantage of future opportunities. Their Trend Report helps us define future drivers for our FMPs."
Saisin Sinsuk Head of Strategic Planning Creative Spike, Thailand
"Why did we buy’s Premium Service? We love the way you take data from around the world and turn it into very simple yet insightful reports. Understanding consumer trends is very important to us, but being a small local agency makes it challenging to invest in any resources without justification, therefore we treat as part of our team resources, giving ease of access to specific information we need, and not just another general report."
Danielle Hervey Owner Dani Hervey Brand Activation, South Africa
"I've been buying the Premium Service for 5 years now & will continue to! The combination of theory behind why these trends are happening & the examples to back them up is great! I recommend Premium to everyone I work with & present to, I am one of your evangelists! #loveit' "
Paul Freeman Marketing Leader Douwe Egberts, United Kingdom
"We are very pleased with the report: the content is great and is a good start for idea brainstorming — for individual use and for our whole team."
Mark van de Grift Consultant DR Brand, Netherlands
"Premium is a very good service – there is so much valuable information in there! I especially find the Innovations Database useful to search for particular innovations from around the world. The Monthly and Industry Updates keep me right uptodate too on evolving consumer trends."
Rodolfo Araújo Research & Knowledge Director Edelman Significa, Brazil
"We have been’s clients for many years now - what I find the most useful about the Premium Service is the offer of deep insights per market, sector and region. "
Flavia Nogueira Planner F/Nazca Saatchi & Saatchi, Brazil
"We are all big fans of here! In the Planning team, we’re constantly researching trends & looking for different innovation examples to inspire our clients - the Premium Service is our main source of trends, examples and analysis."
Mitja Tuskej Strategist Formitas, Slovenia
"The materials within Premium are perfect and so useful! I tell all our clients and colleagues in the advertising world about the powers of Your content is a great base for creating a bright future for different brands!"
Colin Ledwith Director, Strategy Futurecity, United Kingdom
"The site is an incredibly thorough and user friendly resource by the way. It holds invaluable insight – pleased I joined!"
Marta Martín Knowledge Manager Gallina Blanca Star, Spain
"’s Trend Report is an inspiration source in many ways: for innovation, for understanding lifestyles, for design... it really makes you think about new possibilities for your business."
Rick Holman Head of Global Trends Network General Motors, United States
"We’re always investing in our future: gives us quick and meaningful access to trends and innovations, in a world that never stands still."
Jérôme Charlez Research & Strategy Director GeoPost, France
"It enables us to be one step ahead and work on future expectations rather than just fulfilling current needs. In a way, I wish we could keep the report the best-kept secret in the world, so we get to spot the silver linings when everybody else is still looking at the clouds."
Sylvia Krönke Studio Design Manager Grohe, Germany
"The Premium Service offers a wide range of comprehensive but very detailed information, which enables us to find interesting data and solutions for future design concepts. It also adds new insights and innovations which we take into consideration and provides us with new ideas and a different way to look at things. "
Tina Zhao Designer Haier, China
"We are very happy with the Premium service and always look forward to the monthly updates for the Innovations Database."
Matthew Fitzsimons Strategy & Innovation Director Havas EHS, United Kingdom
"'s excellent Premium Service is one of the best sources for inspiration I have found."
Jens Bode Global Strategic Management Henkel, Germany
"’s yearly report is more than a wrap-up – it’s colourful, visual, inspiring and provoking! Also, the PowerPoint format means all the content can be used straightaway by our innovation teams."
Tony Massey Sales & Marketing HH Global, United Kingdom
"Great visual content, nicely organised and structured and good value too! The Apply tools help us utilise the content with customer’s very effectively. Being a global company we also love the regional content, so illuminating!"
Rebecca Huston Strategy Director Huen, United States
"In today’s world, where we don’t always have time to research everything we need to, is my go-to idea bank!"
Tracey Keys Program Manager IMD Business School, Switzerland
"Thoughtful, thought-provoking & extremely well presented. One of the best sources available on emerging consumer trends, your annual Trend Report has been very valuable for how organisations translate global trends reshaping the business world into today's decision-making. Our participants have also responded to your insights with great enthusiasm! "
Ilene Strongin-Garry Knowledge Manager InterContinental Hotels, United States
"We always look forward to the release of the new annual Trend Report. We’re using the report for learning, for stimulating discussions, and for presentations. We particularly like the many visuals and examples that support the trends mentioned."
Bruno Dollo CEO iris router, Brazil
"We use the Premium Service as a key source for our innovation-focussed activities such as our internal blog and client innovation workshops. We also explore’s trends whenever a new brief comes in, to understand the forces shaping consumer behaviour in each case – so that we can always create the most relevant and surprising solutions."
Flávio Particelli Innovation Coordinator iris router, Brazil
"We always keep’s current and previous annual Trend Reports on our table within arm’s reach to flick through when looking for inspiration or for new perspectives on how to solve client challenges."
Maisa Gennari Research and Market Itaú Unibanco, Brazil
"Being part of the Marketing Intelligence department, we use’s theory and innovation examples to illustrate our internal reports, helping us tell the innovation story to our staff. "
Rosana Neves R&D Manager Johnson & Johnson, Brazil
"We are very happy with the annual Trend Report - we’ve been using it to inspire people, and set up monthly brainstorming sessions to come up with new products."
Vincent de Groot Ops & Experience Manager, APAC Jones Lang LaSalle, Singapore
"I've just read the latest Industry Update & loved it! I'm so impressed with Lauzon's Pure Genius Smart Floors - an incredible innovation for offices, particularly where clean indoor air quality is a challenge. I'm looking forward to gaining more insights & inspiration from all the awesome trends & innovations you're uncovering!"
Kristie Goshow Group Director of Innovation Jumeirah Hotels, United Arab Emirates
"A comprehensive & stimulating report! On a personal level, it was probably the most exciting read so far this year. Packed with useful information, further references & thought provoking content. Within 24hrs, we'd deployed the report within our organisation to support our innovation framework & fuel new ideas. The results speak for themselves."
Krittima Nat Thammamitr Planning Director Indochina JWT, Thailand
"We are very pleased with the Premium Service - great content & brainstorming ideas. Our strategic planners use it to come up with fresh client strategy, while our creatives, designers & activation teams turn the insights into creative campaigns for the Thai market."
Linda Watts Strategic Innovation Manager Kimberly-Clark S. Asia, Australia
"We’re very happy with the Premium service - we’re currently using the trends and examples to generate innovation ideas. "
Kim McKay Director Klick Communications, Australia
"We've really enjoyed our Premium Service and I know we’ll get a huge benefit next year also."
Wendy Jacobs-Austermann Strategy & Innovation KPN, Netherlands
"We are very happy with the Premium Service. The yearly report and monthly updates constantly inspire us. We use it at the start of our co-creation sessions with customers, partners, colleagues and experts to define the right theme and subject. The reports also give us input for strategy sessions and ideas for our innovation roadmap. "
Helena Starkenberg Head of Group Analytics Lantmännen, Sweden
"We are using the Premium Service within Lantmännen Group and the service is highly appreciated and very useful for us. The insightful trend report in particular serves as a valuable input to our strategic planning work."
Leslie Eades Creative Consultant Leslie Eades Consultancy, United States
"For some time, I have been using intelligence wherever I could find it. Because of the wealth of social and cultural intel it offers, I signed up for the Premium Service and I was not disappointed! The abstracts help bring my projects to life; the well-defined tools make my work efficient and help me give my clients a unique perspective."
Dong Kwan Park Marketing Manager LG Electronics, South Korea
"The information in the Premium Service is really helpful to my work – planning market research and creating product concepts."
Cyd T. Cotingting Mktg Intelligence Associate Meralco, Philippines
"We turn to the Premium Service to study how other companies and industries are transforming their products and to learn from best practice examples."
Tony Rizzo Creative Director MARQUIS, United States
"I speak a lot to our clients about trends and the future. Recently a client (at the 11th hour) asked I add three more hours of content to a planning session. I turned to's Premium Service and was able to easily incorporate the prepared information into my talk. This one-time need was EASILY worth the annual subscription investment. THANK YOU!"
Felipe Zeni Planning Coordinator Master Roma Waiteman, Brazil
"As our day-to-day work is to formulate messages that truly speak to people, the Premium Service helps us to understand social trends and their evolution, giving us important directions for each project."
Johanna Stein Sr. Manager Consumer Insights Mattel, United States
"The site and services are put together in an interesting, inspiring and easy-to-access format. I love the tone of voice, the clear overview and the vast amount of trends and cases available. Definitely the best trend resource out there currently."
Christoph Auböck Head of Research and Insights Media1, Austria
"The Trend Report and its many innovation examples help us to think and make things different. A perfect guide for creativity and innovation!"
Aslihan Delice Insights & Strategy Executive MediaCom, Turkey
"We are very pleased to have Premium access. There are so many different and useful reports and tools that enable us to develop our business by collecting insights about the changing trends. These insights enable us to build new ideas leading to customer satisfaction in return. The Consumer Trend canvas and Radar also helps us to define and organise our marketing strategies better."
Richard El Hachem Knowledge & Intelligence Head Memac Ogilvy & Mather, Lebanon
"We use Premium Service insights as discussion material for our weekly trend sessions to really crack innovative ideas, pushing the creative limits and horizons of our key thinkers and helping them to synthesize trend information to turn it into work we can take directly to our clients."
Toby Reeves Research Manager MTV Europe, United Kingdom
"The 2015 Trend Report - I actually loved it! I found it really interesting and loved the examples! Just what our business needs at the moment for inspiration / innovation."
Carolyn Childs Director, Australia
"I include your innovation examples in my presentations – people say it really brings them alive! To borrow a phrase from Isaac Newton, 'If I have seen further, it is by standing upon the shoulders of giants'. Thanks for being one of our giants!"
Gavin Emsden Consumer Insight, Dolce Gusto Nestlé, Switzerland
"The trends featured in the Premium Service give us a different and refreshing perspective on our consumers and the world we live in. It’s an intriguing and inspiring read each time that helps us to think outside our usual paradigms and challenges us to look at our brands and consumers in new and different ways"
Susanna Turunen Strategy, Payments, Ecommerce Nets, Finland
"This is an excellent service and provides huge value to my work, by offering a broad overview and insight on consumer trends and innovations across industries."
Jamo Woo Chief Strategy Officer NIM Digital, China
"The Premium Service has saved us lots of time - and our clients money too! To a local agency like NIM Digital, it’s reliable marketing intelligence for the global spectrum with local relevance. "
Yoris Sebastien Founder & Creative Thinker OMG Consulting, Indonesia
"Having used the Premium Service for many years, we find the global Trend Report and Innovation Database very good at opening our views as a local consulting firm, while inspiring us to create something new that is relevant to the local market."
Greg Hobby Chief OutThinker OutThinking, Australia
"I love - seriously, genuinely. A wonderful tool for research, for thought provocation, for developing both strategic and creative direction and for comfort in this fast-evolving, ever-changing world. I'll be renewing my Premium account in a heartbeat. "
Tamara Williams Founder Parker Williams, United Kingdom
"What provide is not only the science, the intellectualization of trends, but a way to ground our design intuition in reality. We think it important for our clients to know the source of our information and, with the Premium Service, we get that credibility."
Andrea Mejía Strategic Planning Director Pérez Y Villa, Colombia
"The main way we use the Premium Service, and especially the Trend Report, is for strategic planning. We offer this info as a part of our internal tools, and approach prospects with trends adapted for their industries. is very useful to inspire the creative process and provide context and rationale for our presentations."
Juan Diego Peláez Planner Pérez Y Villa, Colombia
"We use all that the Premium Service offers to inspire our creative team and to open our clients’ minds."
Sara Onur Head of Research Rapp, United Kingdom
"The Premium Service is my go to place whenever I’m looking for innovative ideas and inspiration. I love the vast amount of trends along with brand examples to back those trends up."
David Lillewarg Senior Strategic Planner Rewir, Sweden
"The trends are simple to understand & explain to our clients, staff & department. It is super easy to find relevant content & PowerPoint slides are easy to insert into client presentations. I recommend your service to colleagues for 3 reasons: 1 – it’s money well spent (compared to quite a few of your competitors), 2 – the service is very user friendly & 3 – there's always new & relevant content to explore."
Lyle Goodis V.P. Marketing RioCan Management, Canada
"Your team does great work. I’ve told about 20 associates in various industries to get this service!"
Alexey Sergeev Sr Research Comms Specialist Russian telco, Russia
"Your content was very useful when we launched our own research into customer trends and attitudes. It was our epic attempt to predict future social and customer trends."
Felicity Kelly Brand Director Saint Nicks, United Kingdom
"Our clients need to know the crucial trends affecting their business now, and what’s around the corner."
Tatiana Romão Market Research Manager Sonae Sierra, Portugal
"We see Premium as a way of feeding our inspiration as both a research and call to action tool."
Johanna Hammar Innovation Manager Spendrups Brewery, Sweden
" is a here-and-now tool for market insights, very contemporary, very easy to digest. I especially like the way the report makes the trends stand out by conceptualising these insights, with a number of varied examples for each trend. I use the report to help tag and sort my own analysis."
Sharmila Martis Head of Knowledge Management Standard Chartered, Singapore
" has been, and continues to be, my innovation encyclopedia, helping us to build an innovation network. It has been the foundation of idea shops that link consumer and new business opportunities. We’ve also used the report for innovation sessions, resulting in a high energy start of any of our strategy conferences."
Laura Davey Snr Communications Strategist Starcom MediaVest, Australia
"The personal innovation feed has been extremely useful, it’s such a quick way to find out the top stories and it saves us time: we now grab the filtered examples off it and drop them straight into our client updates."
Elisabet Sjölund Senior Mgr Business Planning Stora Enso, Finland
"I do like the annual Trend Report and Industry Updates, as well as the search options in the Innovations Database which I find very user friendly. I also like that trends are backed up with data."
Jonathan Album Global Marketing Director Strauss Water, Israel
"I have used the innovations communicated by to act as a catalyst for creative thinking within my company. Categorization by trend, industry and region makes it easy to find relevant examples."
Bruna Mainente Strategies & Innovation Symnetics, Brazil
"What I find most useful about’s Premium Service is the access to different types of material that help us a lot on a daily basis - PPT presentations about the trends, Apply Toolkit for group exercises, explanations of each trend, innovation examples etc. "
Anna Larsson Consumer Intelligence Manager Tetra Pak, Italy
"In my work, it’s a great benefit to have innovation examples from the Innovations Database within the Premium Service at my fingertips…and then download PPT slides to put straight into my presentations."
Ouke Arts Partner Thaesis, Netherlands
"Keeping up to date with trends is not a luxury but a has proven to be our most reliable and inspirational source via the annual Trend Report and Innovations Database."
Sterling Doak V.P. Consumer Behavior The i.d.e.a. Brand, United States
" We love the fact that we can provide a global view of trends to our clients. We're often tasked with looking at micro-trends, but gives us the unique ability to also draw on macro-trends that spark new and innovative thinking. It helps our clients see 'beyond the bubble' and get a sense of greater purpose in planning, ideating and communicating."
Andrea Pérez-Albert Founding Partner The Mood Project, Spain
"What I find most useful about the Premium Service is the Preference Center. It allows us to select our main interests in terms of regions, industries and mega-trends, and filters the information in order to show us the latest innovations according to our preferences. Thanks to this, we can collect data in a faster and more effective way."
Susan Briggs Director The Tourism Network, United Kingdom
"The Premium Service gives me a huge range of trend information, in an easy-to-read format, supported by great imagery."
Steve James-Royle Founder & Creative Director The Yard Creative, United Kingdom
"I’ve impressed on my business that they need to go and discover trends and innovations within the Premium Service - that’s where the answers are!"
Tony Elischer Managing Director THINK Consultancy, United Kingdom
"As a small company we do not have enough time to constantly look at trends across other industries,'s Premium Service is invaluable for making us stop and think."
Geoff Turner Senior Insights Analyst Tourism Australia, Australia
" has proven to be a trusted source to stay relevant and informed about emerging trends across the globe. The information in each report is relevant, up to date and thought provoking, overall an extremely useful research tool."
Caspar Lund Product Innovation Manager TrygVesta Insurance, Norway
"The Trend Report gives us valuable consumer insights and has been a mind breaker for the traditionalists. We’ve used it as a basis for internal seminars on trends. The participants have given great feedback and I'm asked to hold more presentations about trend topics. Currently we're working on several new product innovation projects based on this report."
Joost Houben Marketing Director Unilever, Netherlands
"The Premium Service is so useful in making the trends come alive - PPT's are invaluable too. We’ve been sharing extracts from them with a wider team, using them as inspiration for strategy sessions. Keep the inspiration coming!"
Chris Harris Global Marketing Director Vertu, United Kingdom
"Very thought provoking, we are using the themes with management colleagues."
Judy Blessing Market Research Manager Visteon, Germany
"Where help us, is in allowing us to look beyond our industry, to seek inspiration from other industries that we don’t normally come across in our everyday working lives."
Tripti Lochan Chief Executive Officer VML Qais, Singapore
"We like how the content is structured by the Trend Framework. This helps us to track what are some great campaigns emerging from these trends, identify underlying shifts in consumer behaviour and how we can apply them for our campaigns."
Peter van Lier Innovation Manager War Child, Netherlands
"The trends​​ and worldwide examples that Premium provides is very useful in understanding the fast changing context around us and the different perspectives these trends stand for. For a charity like ours and for me as Innovation Manager the monthly trends and examples are a very valuable source of information."
Estefanía Frontero Planning and Research Team Y&R Argentina, Argentina
"trendwatching's Premium Service is very useful. We use it mainly for research, to look for examples of trends within the categories we’re investigating. We often use these examples to illustrate our strategic presentations; it gave us inspiration on how to differentiate a certain product and to make recommendations to our clients."
Francesca Arceri Digital Strategist YAM112003, Italy
"I found the 2015 Trend Report compelling as usual. Once again drive us through complexity with simplicity!"

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