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"The site and services are put together in an interesting, inspiring and easy-to-access format. I love the tone of voice, the clear overview and the vast amount of trends and cases available. Definitely the best trend resource out there currently. "
"We’re always investing in our future: trendwatching.com gives us quick and meaningful access to trends and innovations, in a world that never stands still. " Read more »
"trendwatching.com help us immeasurably not only in coming up with ideas but, crucially, in communicating and getting backing for our ideas with our clients."
"Premium is at the heart of critical initiatives within our agency - our agency’s lead generation program, our social networking activities and for internal creative inspiration."
"The direction of world thinking is captured in the Trend Report – it helped us understand that the aspirations of our customers and our own business are actually the same!"
"We find the Premium Service a great resource for tracking today’s and tomorrow’s trends, and a valuable guide for understanding consumer behavior and expectations. It also helps us to see how each trend relates to each other, and how they form the bigger picture. The monthly updates double the service’s value. We share its contents directly with our top management. "
"Really inspirational - I felt that many of the trends were relevant for our line of business, and visually very strong. I presented parts of the report at a strategy seminar for the top management group in our company. "
"Before client meetings we dig deep into the reports to present them to our clients who look at us in awe, because we are (or seem to be) so smart and educated about consumer trends. They continue doing business with us and then we have to renew our Premium membership because our clients are used to us being so educated and smart. Guys, if you stop your good work we're dead!"
"We were very pleasantly surprised by the breadth of reporting and supporting material, and we continue to be pleased with the ongoing updates. The trends and supporting materials are insightful and thought provoking, and to have one source for this information is very time and cost effective for us."
"trendwatching.com’s annual Trend Report is one of my favourite research tools. Its clever articulation of trends is not only entertaining but invaluable in providing us insights into both consumer behaviour and product development (and what is driving what). It is easily the best trend report I have seen."
"This format works well as we can use it to support our thinking and quickly integrate the insights into our presentations. I have used it mostly as a tool to demonstrate other companies' approaches in different markets."
"Very happy with the service! The presentation format worked well for me in explaining and giving working examples of the trend. The information forms a very important element of our Innovation Pipeline. "
"We just finished giving a trend presentation internally, incorporating Premium’s trends and inspirational examples, and as always the presentation was very well received."
"trendwatching.com’s Trend Report has been a useful source of insights that enabled us to have a better understanding and approach to customer expectations. Simultaneously it helped us to reinforce our internal analyses and construct more robust solutions to target our market."
"The Premium Service helps us look beyond our walls and see what the world is doing."
"trendwatching.com’s Premium service is so useful for us to adapt our shopping malls to changing consumer behaviour and to take advantage of future opportunities. Their Trend Report helps us define future drivers for our FMPs."
"Why did we buy trendwatching.com’s Premium Service? We love the way you take data from around the world and turn it into very simple yet insightful reports. Understanding consumer trends is very important to us, but being a small local agency makes it challenging to invest in any resources without justification, therefore we treat trendwatching.com as part of our team resources, giving ease of access to specific information we need, and not just another general report."
"I have been purchasing the Premium Service for 5 years now – and will continue to! The combination of theory behind why these trends are happening and the many examples to back them up is great! I recommend Premium to everyone I work with and present to, I am one of your evangelists! #loveit' "
"We are very pleased with the report: the content is great and is a good start for idea brainstorming — for individual use and for our whole team."
"Premium is a very good service – there is so much valuable information in there! I especially find the Innovations Database useful to search for particular innovations from around the world. The Monthly and Industry Updates keep me right uptodate too on evolving consumer trends."
"We have been trendwatching.com’s clients for many years now - what I find the most useful about the Premium Service is the offer of deep insights per market, sector and region. "
"We are all big fans of trendwatching.com here! In the Planning team, we’re constantly researching trends & looking for different innovation examples to inspire our clients - the Premium Service is our main source of trends, examples and analysis."
"trendwatching.com’s Trend Report is an inspiration source in many ways: for innovation, for understanding lifestyles, for design... it really makes you think about new possibilities for your business."
"We’re always investing in our future: trendwatching.com gives us quick and meaningful access to trends and innovations, in a world that never stands still."
"It enables us to be one step ahead and work on future expectations rather than just fulfilling current needs. In a way, I wish we could keep the report the best-kept secret in the world, so we get to spot the silver linings when everybody else is still looking at the clouds."
"We are very happy with the Premium service and always look forward to the monthly updates for the Innovations Database."
"trendwatching.com’s yearly report is more than a wrap-up – it’s colourful, visual, inspiring and provoking! Also, the PowerPoint format means all the content can be used straightaway by our innovation teams."
"In today’s world, where we don’t always have time to research everything we need to, trendwatching.com is my go-to idea bank!"
"Thoughtful, thought-provoking and extremely well presented. One of the best sources available on emerging consumer trends, trendwatching.com's annual Trend Report has been very valuable input on how organisations translate the global trends reshaping the world of business into today's decision-making. Our participants have also responded to trendwatching.com's insights with great enthusiasm! "
"We always look forward to the release of the new annual Trend Report. We’re using the report for learning, for stimulating discussions, and for presentations. We particularly like the many visuals and examples that support the trends mentioned."
"We use the Premium Service as a key source for our innovation-focussed activities such as our internal blog and client innovation workshops. We also explore trendwatching.com’s trends whenever a new brief comes in, to understand the forces shaping consumer behaviour in each case – so that we can always create the most relevant and surprising solutions."
"We always keep trendwatching.com’s current and previous annual Trend Reports on our table within arm’s reach to flick through when looking for inspiration or for new perspectives on how to solve client challenges."
"Being part of the Marketing Intelligence department, we use trendwatching.com’s theory and innovation examples to illustrate our internal reports, helping us tell the innovation story to our staff. "
"We are very happy with the annual Trend Report - we’ve been using it to inspire people, and set up monthly brainstorming sessions to come up with new products."
"A comprehensive and stimulating report. On a personal level, it was probably the most exciting read so far this year. Packed with useful information, further references and quite simply, thought provoking content. Within 24hrs, we had deployed the report within our organization to support the innovation framework and fuel new ideas. The results speak for themselves."
"We are very pleased with the Premium Service: the content is great and is a good start for idea brainstorming. Our strategic planners use it to come up with fresh client strategy, while our creatives, designers and activation teams turn the insights into creative campaigns for the Thai market. We also use the Trend Report with clients, mixing our Thai consumer knowledge with brand/product-relevant ideas from your service. The outcome so far has been effective and fun!"
"We’re very happy with the Premium service - we’re currently using the trends and examples to generate innovation ideas. "
"We've really enjoyed our Premium Service and I know we’ll get a huge benefit next year also. "
"We are very happy with the Premium Service. The yearly report and monthly updates constantly inspire us. We use it at the start of our co-creation sessions with customers, partners, colleagues and experts to define the right theme and subject. The reports also give us input for strategy sessions and ideas for our innovation roadmap. "
"We are using the Premium Service within Lantmännen Group and the service is highly appreciated and very useful for us. The insightful trend report in particular serves as a valuable input to our strategic planning work."
"For some time, I have been using trendwatching.com intelligence wherever I could find it. Because of the wealth of social and cultural intel it offers, I signed up for the Premium Service and I was not disappointed! The abstracts help bring my projects to life; the well-defined tools make my work efficient and help me give my clients a unique perspective. Thank you, trendwatching.com, for offering incredible customer service along with your well-founded perspective on our ever-changing world."
"The information in the Premium Service is really helpful to my work – planning market research and creating product concepts."
"As our day-to-day work is to formulate messages that truly speak to people, the Premium Service helps us to understand social trends and their evolution, giving us important directions for each project. The most interesting usage is to correlate mega-trends and industry-level theory and innovation examples to create an evolutionary framework. Monthly Updates help us stay up-to-date and meet the demands of our clients. trendwatching.com is our most important source of trends and innovation."
"The site and services are put together in an interesting, inspiring and easy-to-access format. I love the tone of voice, the clear overview and the vast amount of trends and cases available. Definitely the best trend resource out there currently."
"The Trend Report and its many innovation examples help us to think and make things different. A perfect guide for creativity and innovation!"
"We use Premium Service insights as discussion material for our weekly trend sessions to really crack innovative ideas, pushing the creative limits and horizons of our key thinkers and helping them to synthesize trend information to turn it into work we can take directly to our clients."
"The trends featured in the Premium Service give us a different and refreshing perspective on our consumers and the world we live in. It’s an intriguing and inspiring read each time that helps us to think outside our usual paradigms and challenges us to look at our brands and consumers in new and different ways"
"This is an excellent service and provides huge value to my work, by offering a broad overview and insight on consumer trends and innovations across industries."
"The Premium Service has saved us lots of time and our clients lots of money. To a local agency like NIM, it’s reliable marketing intelligence for the global spectrum with local relevance."
"Having used the Premium Service for many years, we find the global Trend Report and Innovation Database very good at opening our views as a local consulting firm, while inspiring us to create something new that is relevant to the local market."
"I love trendwatching.com - seriously, genuinely. A wonderful tool for research, for thought provocation, for developing both strategic and creative direction and for comfort in this fast-evolving, ever-changing world. I'll be renewing my Premium account in a heartbeat. "
"The main way we use the Premium Service, and especially the Trend Report, is for strategic planning. We offer this info as a part of our internal tools, and approach prospects with trends adapted for their industries. trendwatching.com is very useful to inspire the creative process and provide context and rationale for our presentations."
"We use all that the Premium Service offers to inspire our creative team and to open our clients’ minds."
"The trends are simple to understand and to explain to our clients, our staff and department. It is super easy to find relevant content and the PowerPoint slides make it easy to insert in to any client presentation. I recommend your service to a lot of colleagues for three major reasons; 1 – it’s money well spent (compared to quite a few of your competitors), 2 – the service is very user friendly and 3 – there is always new and relevant content to explore."
"Your content was very useful when we launched our own research into customer trends and attitudes. It was our epic attempt to predict future social and customer trends."
"Our clients need to know the crucial trends affecting their business now, and what’s around the corner."
"We see Premium as a way of feeding our inspiration as both a research and call to action tool."
"trendwatching.com is a here-and-now tool for market insights, very contemporary, very easy to digest. I especially like the way the report makes the trends stand out by conceptualising these insights, with a number of varied examples for each trend. I use the report to help tag and sort my own analysis."
"trendwatching.com has been, and continues to be, my innovation encyclopedia, helping us to build an innovation network. It has been the foundation of idea shops across that links consumer and new business opportunities. We’ve also used the report for innovation sessions, resulting in a high energy start of any of our strategy conferences."
"As a small company we do not have enough time to constantly look at trends across other industries, trendwatching.com's Premium Service is invaluable for making us stop and think."
"trendwatching.com has proven to be a trusted source to stay relevant and informed about emerging trends across the globe. The information in each report is relevant, up to date and thought provoking, overall an extremely useful research tool."
"The Trend Report gives us valuable consumer insights and has been a mind breaker for the traditionalists. We’ve used it as a basis for internal seminars on trends. The participants have given great feedback and I'm asked to hold more presentations about trend topics. Currently we're working on several new product innovation projects based on this report."
"The Premium Service is so useful in making the trends come alive - PPT's are invaluable too. We’ve been sharing them with a wider team, using them as inspiration for strategy sessions. Keep the inspiration coming!"
"Very thought provoking, we are using the themes with management colleagues."
"Where trendwatching.com help us, is in allowing us to look beyond our industry, to seek inspiration from other industries that we don’t normally come across in our everyday working lives."
"We like how the content is structured by the Trend Framework. This helps us to track what are some great campaigns emerging from these trends, identify underlying shifts in consumer behaviour and how we can apply them for our campaigns."
"trendwatching's Premium Service is very useful. We use it mainly for research, to look for examples of trends within the categories we’re investigating. We often use these examples to illustrate our strategic presentations; it gave us inspiration on how to differentiate a certain product and to make recommendations to our clients."
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