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Client Stories

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1,200+ companies and agencies (small & big) love our Premium Service

Nikolai Khlopov Managing Partner 42 Agency, Russia
"trendwatching.com help us immeasurably not only in coming up with ideas but, crucially, in communicating and getting backing for our ideas with our clients."
Michael McGuire President and CEO 88 Brand Partners, United States
"Premium is at the heart of critical initiatives within our agency - our agency’s lead generation program, our social networking activities and for internal creative inspiration."
Claudia Bhugra-Schmid Cultural Analyst Adjust Your Set, United Kingdom
"I am already enjoying having Premium access, I actually whooped when I logged in! :)"
Kirsten Holmes Production Manager Aimia, Australia
"The direction of world thinking is captured in the Trend Report – it helped us understand that the aspirations of our customers and our own business are actually the same!"
Cagla Demiralp Trend Management Manager AKBANK, Turkey
"We find the Premium Service a great resource for tracking today’s and tomorrow’s trends, and a valuable guide for understanding consumer behavior and expectations. It also helps us to see how each trend relates to each other, and how they form the bigger picture. The monthly updates double the service’s value. We share our summary of the highlights directly with our top management."
Charles Awad Marketing Comms Director Al-Futtaim, United Arab Emirates
"The Premium Service is very informative and exhaustive. I use the content within the annual Trend Report and Industry Updates to help with business planning, the global spread of innovation examples within the Innovations Database is also very helpful."
Arne Fangberget Market Research Director Allergruppen, Norway
"Really inspirational - I felt that many of the trends were relevant for our line of business, and visually very strong. I presented parts of the report at a strategy seminar for the top management group in our company."
Jill Trefz Senior Analyst Alliance Data, United States
"I like that Premium allows you to find additional content on entire industries. The clients we work with can vary, so the quarterly Industry Updates really help us drill down to the items that would benefit them. The annual Trend Report is also helpful with more general requests within our company."
Jevto Dedijer President Améo, Canada
"Before client meetings we dig deep into the reports to present excerpts of them to our clients who look at us in awe, because we are (or seem to be) so educated about consumer trends! They continue doing business with us and then we have to renew our Premium membership because our clients are used to us being so smart :) Guys, if you stop your good work we're dead!"
Elena M. Garvey Strategy Director American Express, United States
"I've enjoyed the service as a free subscriber and even more so as a paid customer given the added features you have for Premium. My favorite feature is the searchable database of trends, by keyword. I love that you put the articles into PPT templates and that I can come away with a ready-to-go presentation. This makes my life so much easier."
Jared Dallas Marketing Manager AMKA Products, South Africa
"Premium allows me to stay current around the world – it's inspiration at my fingertips. Using the Industry Updates and Monthly Updates, amongst other features, I am able to check our own thinking against other innovative companies around the globe."
Antonella Broglia Consultant Antonella Broglia, Spain
"I have been a Premium Service client for a few years now, and very much enjoy the annual Trend Report and find the examples in the Innovations Database of great value!"
Apoorv Dwivedi Director Market Insights ATB Financial, Canada
"We were very pleasantly surprised by the breadth of reporting and supporting material, and we continue to be pleased with the ongoing updates. The trends and supporting materials are insightful and thought provoking, and to have one source for this information is very time and cost effective for us."
Alessandro Biggio Innovation Manager Autogrill, Italy
"The best thing about Premium is that it's so easy to use! The Industry Updates, Monthly Updates and Region-specific Trends are all extremely useful for my work as an Innovation Manager."
Dayna Fawkes Sr Customer Experience Manager Aviva, United Kingdom
"The best thing about Premium is the Innovations Database – it’s a brilliant resource, especially as a way to find thought provoking ideas for presentations or reports. The Monthly Updates and quarterly Industry Updates are also great prompts for inspiration and to make sure we don’t get complacent."
Justin Stone Research Director Bauer Media, Australia
"trendwatching.com’s annual Trend Report is one of my favourite research tools. Its clever articulation of trends is not only entertaining but invaluable in providing us insights into both consumer behaviour and product development (and what is driving what). It is easily the best trend report I have seen."
Jeffrey Veffer Innovation and Strategy Bell, Canada
"This format works well as we can use it to support our thinking and quickly integrate the insights into our presentations. I have used it mostly as a tool to demonstrate other companies' approaches in different markets."
Camilla Birch Consultant Birch & Birch, Denmark
"The Premium Service provides easy access to trend-related business cases, plus a whole framework of mega-trends. Conducting market research in the retail industry, I use it as a tool to quickly dig out examples which are relevant to our customers."
Elles de Vries Director Boender & de Vries, Netherlands
"Being involved in an energy startup, the Premium Service gives me a great starting point for new business development. For sales pitches, I inspire myself by looking in the Innovations Database on what's happening in this field."
Marianna Boguslavsky Managing Director Boguslavsky & Co, United Arab Emirates
"Premium was an invaluable tool for us when working on an intense 3 month social media strategy for a major film! "
Michalis Krokidis Head of Planning Bold Ogilvy & Mather, Greece
"The Premium Service is a mine of useful information - especially the annual Trend Reports & Industry Updates. It gives us the opportunity to identify global megatrends & the paradigm shifts happening at the intersection of cultural, social, marketing & technological forces…& how these shifts impact long-term consumer behavior. We've a diverse client portfolio & the service is essential for new business projects & rebranding/repositioning work for existing clients."
Jason de Kauwe Global Innovation Manager BP, United Kingdom
"Very happy with the service! The presentation format worked well for me in explaining and giving working examples of the trend. The information forms a very important element of our Innovation Pipeline."
Elaine Cameron Director, FUTURE Perspective Burson-Marsteller, India
"As a futurist, I want to give our clients a clear sense of urgency about the future, about how dramatically the world and technology are changing and the new business models that are springing up. We combined trendwatching.com’s global insights with our local expertise to identify these new, actionable trends."
Troy Flower GM, Business Devt & Comms Cancer Council SA, Australia
"I look forward to receiving our copy of the 2015 Trend Report – it’s one of my favourite reads of the year."
Oi-Lin Man Market Intelligence Canon, United Kingdom
"We just finished giving a trend presentation internally, incorporating Premium’s trends and inspirational examples, and as always the presentation was very well received."
Reinaldo Campos Marketing & Strategy Director CIN, Portugal
"trendwatching.com’s Trend Report has been a useful source of insights that enabled us to have a better understanding and approach to customer expectations. Simultaneously it helped us to reinforce our internal analyses and construct more robust solutions to target our market."
Hilvan Usta Research & Insights Coca-Cola Services, Turkey
"I am looking forward to receiving the print copy of the 2015 Trend Report, it's a great treat!"
Nuria Vila Research Manager Coleman CBX, Spain
"I have been diving in to the Trend Report, it looks really great! Good job….as usual ;)"
Nele van den Broeck Market Researcher Colruyt, Belgium
"The Premium Service helps us look beyond our walls and see what the world is doing."
Jo Willemyns Corporate Brand Manager Colruyt, Belgium
"Premium gives me both trend updates for my personal information stream and for inspiration, as well as an overarching Trend Framework and Apply Toolkit for professional application in workshops. The information flow is of really high quality and the toolkits make it easy for us to apply the inspiration and share it within our organisation. Well done!"
Oedsen Boersma Head of Research & Concepts Corio, Netherlands
"We are very happy and satisfied with the Premium service - we highly value it. The Innovations Database (and especially the easy-to-use search functionality) help me keep up-to-date on the trends our business needs to be aware of...and acting on!"
Kristel van Dam Sr Investment Strategy Analyst Corio, Netherlands
"trendwatching.com’s Premium service is so useful for us to adapt our shopping malls to changing consumer behaviour and to take advantage of future opportunities. Their Trend Report helps us define future drivers for our FMPs."
Brent Turner SVP Solutions Cramer, United States
"We use Premium in many ways. Most prominently, it is critical for presentations with clients, internal agency meetings, and project brainstorms. The individual examples within the Innovations Database are amazingly helpful -- and brilliantly packaged for our search, discovery, and consumption. Huge, huge fan of this service!"
Saisin Sinsuk Head of Strategic Planning Creative Spike, Thailand
"Why did we buy trendwatching.com’s Premium Service? We love the way you take data from around the world and turn it into very simple yet insightful reports. Understanding consumer trends is very important to us, but being a small local agency makes it challenging to invest in any resources without justification, therefore we treat trendwatching.com as part of our team resources, giving ease of access to specific information we need, and not just another general report."
Danielle Hervey Owner Dani Hervey Brand Activation, South Africa
"I've been buying the Premium Service for 5 years now & will continue to! The combination of theory behind why these trends are happening & the examples to back them up is great! I recommend Premium to everyone I work with & present to, I am one of your evangelists! #loveit' "
David Helps Group Director of Innovation Design Bridge, United Kingdom
"TrendWatching is one of the ways we can expose our clients to alternative views of the trend landscape that compliments their own. The Premium Service gives us access to the depth & content that we need."
Deidre Samson Front End Innovation Manager Distell, South Africa
"I find the content within the Premium Service is both up to date and relevant. The annual Trend Report, Industry Updates and Innovations Database are also great for brainstorming and strategic idea generation"
Paul Freeman Marketing Leader Douwe Egberts, United Kingdom
"We are very pleased with the report: the content is great and is a good start for idea brainstorming — for individual use and for our whole team."
Mark van de Grift Consultant DR Brand, Netherlands
"Premium is a very good service – there is so much valuable information in there! I especially find the Innovations Database useful to search for particular innovations from around the world. The Monthly and Industry Updates keep me right uptodate too on evolving consumer trends."
Sabien Vanlangenaeker Market Insights & Trends DS Smith, Belgium
"Premium is full of great innovation examples we can be inspired by!"
Rodolfo Araújo Research & Knowledge Director Edelman Significa, Brazil
"We have been trendwatching.com’s clients for many years now - what I find the most useful about the Premium Service is the offer of deep insights per market, sector and region. "
Gordon Achola Head of Insights & Measurement Exp Agency, Kenya
"The Premium Service is my go-to place when looking for inspiration. I use the content to inform experiential marketing strategies, the ease of navigation is a great time saver too."
Flavia Nogueira Planner F/Nazca Saatchi & Saatchi, Brazil
"We are all big fans of trendwatching.com here! In the Planning team, we’re constantly researching trends & looking for different innovation examples to inspire our clients - the Premium Service is our main source of trends, examples and analysis."
Alejandro Lozada Founding Partner FARO - Insight + Estrategia, Mexico
"We use trends and innovations to set the scene in a lot of our consulting projects, to establish the environment in which we operate. Sometimes, we use them in product innovation sections of our brand / portfolio reviews with clients. I like the level of detail in the trend descriptions within the Premium Service - the Region-specific & Industry Updates and Trend Mapper too! "
David Espeso Gil Corporate Director Findasense, Costa Rica
"What we like most about the Premium Service are the Monthly Snapshot and Innovation Database. The scenarios in which we use the tools include running research programs, when preparing a pitch or to produce and send newsletters either to clients or to the team, just to name a few examples."
Gabriela Vasileva Marketing Analyst Ford Motor Company, Canada
"I’m always sharing the variety of insights and stories from Premium with my team, and have found the Monthly Updates particularly powerful."
Mitja Tuskej Strategist Formitas, Slovenia
"The materials within Premium are perfect and so useful! I tell all our clients and colleagues in the advertising world about the powers of trendwatching.com. Your content is a great base for creating a bright future for different brands!"
Colin Ledwith Director, Strategy Futurecity, United Kingdom
"The site is an incredibly thorough and user friendly resource by the way. It holds invaluable insight – pleased I joined!"
Marta Martín Knowledge Manager Gallina Blanca Star, Spain
"trendwatching.com’s Trend Report is an inspiration source in many ways: for innovation, for understanding lifestyles, for design... it really makes you think about new possibilities for your business."
Rick Holman Head of Global Trends Network General Motors, United States
"We’re always investing in our future: trendwatching.com gives us quick and meaningful access to trends and innovations, in a world that never stands still."
Jérôme Charlez Research & Strategy Director GeoPost, France
"It enables us to be one step ahead and work on future expectations rather than just fulfilling current needs. In a way, I wish we could keep the report the best-kept secret in the world, so we get to spot the silver linings when everybody else is still looking at the clouds."
Yanina Guerzovich UX Designer Globant, Argentina
"We usually use TrendWatching Premium for benchmark and desktop research. My favorite thing about the service is the huge amount of content available in the annual Trend Report & regular Industry & Monthly Updates. "
April Bertram Innovation Management Director GOJO Industries, Inc., United States
"I regularly use the Monthly Updates and Innovation Database to understand trends that impact our active portfolio of innovation projects."
Uroš Štajner Market Research Gorenje, Slovenia
"Premium is the place where I can find the latest innovations. When embarking on a new project, we need to check up on the latest consumer trends - I think the Innovations Database is most helpful in this search."
Sylvia Krönke Studio Design Manager Grohe, Germany
"The Premium Service offers a wide range of comprehensive but very detailed information, which enables us to find interesting data and solutions for future design concepts. It also adds new insights and innovations which we take into consideration and provides us with new ideas and a different way to look at things. "
Isabel Freire Planning Director Grupo Creativo Herrera, Ecuador
"“The Premium Service has large amounts of information as well as tools to apply the trends. I like the Annual Trend Report, Innovations Database, Apply Toolkit and Industry Updates; and I use TrendWatching’s content in almost every strategy I develop. For me, the service would get a 10 out of 10!” "
Tina Zhao Designer Haier, China
"We are very happy with the Premium service and always look forward to the monthly updates for the Innovations Database."
Matthew Fitzsimons Strategy & Innovation Director Havas EHS, United Kingdom
"TrendWatching's excellent Premium Service is one of the best sources for inspiration I have found."
Jens Bode Global Strategic Management Henkel, Germany
"TrendWatching’s annual Trend Report is more than a wrap-up – it’s colourful, visual, inspiring and provoking! Also, the PowerPoint format means all the content can be used straightaway by our innovation teams."
Dora Heinkel Marketing Intelligence Manager HERE, Germany
"Compiling information on key trends for our decision makers is much easier now we’ve access to the Premium Service. Quarterly Industry Updates mean we can keep an eye on the latest innovations in consumer tech and beyond."
Kevin Dunckley Chief Digital Officer HH Global, United Kingdom
"When we’re pitching to clients and running research and innovation sessions, the Premium Service is fantastically useful – especially sector specific innovation snippets!"
Rebecca Huston Strategy Director Huen, United States
"In today’s world, where we don’t always have time to research everything we need to, trendwatching.com is my go-to idea bank!"
Bianca Cassarino Innovation Manager Iguatemi Empresa de Shopping Centers, Brazil
"What I like the most about the Premium Service are the real examples that are shown to illustrate every trend. When looking for innovative projects of other companies, we mostly use the Industry and Monthly Updates, the Personal Innovation Feed and the Trend Mapper – we also use these tools and content when looking at recent trends relevant to the retail industry. We would definitely recommend the service for other companies! "
Tracey Keys Program Manager IMD Business School, Switzerland
"Thoughtful, thought-provoking & extremely well presented. One of the best sources available on emerging consumer trends, your annual Trend Report has been very valuable for how organisations translate global trends reshaping the business world into today's decision-making. Our participants have also responded to your insights with great enthusiasm! "
Christoph Hunziker Innovation Consultant Input Consulting, Switzerland
"Compliments to TrendWatching! I find the Premium Service very helpful and inspiring - above all it is very user friendly and well designed!"
Ilene Strongin-Garry Knowledge Manager InterContinental Hotels, United States
"We always look forward to the release of the new annual Trend Report. We’re using the report for learning, for stimulating discussions, and for presentations. We particularly like the many visuals and examples that support the trends mentioned."
Bruno Dollo CEO iris router, Brazil
"We use the Premium Service as a key source for our innovation-focussed activities such as our internal blog and client innovation workshops. We also explore trendwatching.com’s trends whenever a new brief comes in, to understand the forces shaping consumer behaviour in each case – so that we can always create the most relevant and surprising solutions."
Flávio Particelli Innovation Coordinator iris router, Brazil
"We always keep trendwatching.com’s current and previous annual Trend Reports on our table within arm’s reach to flick through when looking for inspiration or for new perspectives on how to solve client challenges."
Maisa Gennari Research and Market Itaú Unibanco, Brazil
"Being part of the Marketing Intelligence department, we use trendwatching.com’s theory and innovation examples to illustrate our internal reports, helping us tell the innovation story to our staff. "
Rosana Neves R&D Manager Johnson & Johnson, Brazil
"We are very happy with the annual Trend Report - we’ve been using it to inspire people, and set up monthly brainstorming sessions to come up with new products."
Vincent de Groot Ops & Experience Manager, APAC Jones Lang LaSalle, Singapore
"I've just read the latest Industry Update & loved it! I'm so impressed with Lauzon's Pure Genius Smart Floors - an incredible innovation for offices, particularly where clean indoor air quality is a challenge. I'm looking forward to gaining more insights & inspiration from all the awesome trends & innovations you're uncovering!"
Kristie Goshow Group Director of Innovation Jumeirah Hotels, United Arab Emirates
"A comprehensive & stimulating report! On a personal level, it was probably the most exciting read so far this year. Packed with useful information, further references & thought provoking content. Within 24hrs, we'd deployed the report within our organisation to support our innovation framework & fuel new ideas. The results speak for themselves."
Krittima Nat Thammamitr Planning Director Indochina JWT, Thailand
"We are very pleased with the Premium Service - great content & brainstorming ideas. Our strategic planners use it to come up with fresh client strategy, while our creatives, designers & activation teams turn the insights into creative campaigns for the Thai market."
Linda Watts Strategic Innovation Manager Kimberly-Clark S. Asia, Australia
"We’re very happy with the Premium service - we’re currently using the trends and examples to generate innovation ideas. "
Kim McKay Director Klick Communications, Australia
"We've really enjoyed our Premium Service and I know we’ll get a huge benefit next year also."
Erik V Johnsen Partner KOBRA, Norway
"I'm impressed by the quality of the research, and also the flexibility to use the findings in my own presentations. Working in a customer experience agency, we use the tools available to dive deeper, verify, inspire and drive innovation with our clients."
Wendy Jacobs-Austermann Strategy & Innovation KPN, Netherlands
"We are very happy with the Premium Service. The yearly report and monthly updates constantly inspire us. We use it at the start of our co-creation sessions with customers, partners, colleagues and experts to define the right theme and subject. The reports also give us input for strategy sessions and ideas for our innovation roadmap. "
Helena Starkenberg Head of Group Analytics Lantmännen, Sweden
"We are using the Premium Service within Lantmännen Group and the service is highly appreciated and very useful for us. The insightful trend report in particular serves as a valuable input to our strategic planning work."
Leslie Eades Creative Consultant Leslie Eades Consultancy, United States
"For some time, I have been using trendwatching.com intelligence wherever I could find it. Because of the wealth of social and cultural intel it offers, I signed up for the Premium Service and I was not disappointed! The abstracts help bring my projects to life; the well-defined tools make my work efficient and help me give my clients a unique perspective."
Dong Kwan Park Marketing Manager LG Electronics, South Korea
"The information in the Premium Service is really helpful to my work – planning market research and creating product concepts."
Cyd T. Cotingting Mktg Intelligence Associate Meralco, Philippines
"We turn to the Premium Service to study how other companies and industries are transforming their products and to learn from best practice examples."
Tony Rizzo Creative Director MARQUIS, United States
"I speak a lot to our clients about trends and the future. Recently a client (at the 11th hour) asked I add three more hours of content to a planning session. I turned to trendwatching.com's Premium Service and was able to easily incorporate the prepared information into my talk. This one-time need was EASILY worth the annual subscription investment. THANK YOU!"
Felipe Zeni Planning Coordinator Master Roma Waiteman, Brazil
"As our day-to-day work is to formulate messages that truly speak to people, the Premium Service helps us to understand social trends and their evolution, giving us important directions for each project."
Johanna Stein Sr. Manager Consumer Insights Mattel, United States
"The site and services are put together in an interesting, inspiring and easy-to-access format. I love the tone of voice, the clear overview and the vast amount of trends and cases available. Definitely the best trend resource out there currently."
Christoph Auböck Head of Research and Insights Media1, Austria
"The Trend Report and its many innovation examples help us to think and make things different. A perfect guide for creativity and innovation!"
Aslihan Delice Insights & Strategy Executive MediaCom, Turkey
"We are very pleased to have Premium access. There are so many different and useful reports and tools that enable us to develop our business by collecting insights about the changing trends. These insights enable us to build new ideas leading to customer satisfaction in return. The Consumer Trend canvas and Radar also helps us to define and organise our marketing strategies better."
Merve Alıcı Strategic Planner Medina Turgul DDB, Turkey
"As we work with many clients across different industries, I love that I can find trends & innovations relevant to them no matter the sector from the Innovations Database and Industry Updates. That information then helps us secure new business via pitches and also in our work with existing clients via trend & brand positioning presentations and quarterly reports."
Richard El Hachem Knowledge & Intelligence Head Memac Ogilvy & Mather, Lebanon
"We use Premium Service insights as discussion material for our weekly trend sessions to really crack innovative ideas, pushing the creative limits and horizons of our key thinkers and helping them to synthesize trend information to turn it into work we can take directly to our clients."
Jorma Suutarinen Service Design Lead MTV, Finland
"I like the deep insights that Premium provides. The range of content and tools available are particularly helpful when I'm working with roadmaps for both existing, and creation of new services."
Toby Reeves Research Manager MTV Europe, United Kingdom
"The Premium Service is packed full of inspiring, easily digestible examples of innovations from many different sectors. We use those examples to guide our teams on brand innovation. That's before I even mention the 2015 Trend Report - I actually loved it! Just what our business needs at the moment for inspiration / innovation. "
Carolyn Childs Director MyTravelResearch.com, Australia
"I include your innovation examples in my presentations – people say it really brings them alive! To borrow a phrase from Isaac Newton, 'If I have seen further, it is by standing upon the shoulders of giants'. Thanks for being one of our giants!"
Lucélia Oshiro Hashimoto Competitive Intell Coordinator Natura, Brazil
"What I like the most about the Premium Service is the Annual Trend Report - it’s very interesting, concise and easy-to–use. I use the Innovations Database to search for cool and inspiring examples for our business and use the reports to be updated about the zeitgeist. I would definitely recommend the service! "
Gavin Emsden Consumer Insight, Dolce Gusto Nestlé, Switzerland
"The trends featured in the Premium Service give us a different and refreshing perspective on our consumers and the world we live in. It’s an intriguing and inspiring read each time that helps us to think outside our usual paradigms and challenges us to look at our brands and consumers in new and different ways"
Susanna Turunen Strategy, Payments, Ecommerce Nets, Finland
"This is an excellent service and provides huge value to my work, by offering a broad overview and insight on consumer trends and innovations across industries."
Jamo Woo Chief Strategy Officer NIM Digital, China
"The Premium Service has saved us lots of time - and our clients money too! To a local agency like NIM Digital, it’s reliable marketing intelligence for the global spectrum with local relevance. "
Deniz Kalafat Uysal Chief Marketing Officer NN Hayat Emeklilik, Turkey
"Premium really comes into its own when I'm working on customer value propositions and preparing stimulus material for brainstorming sessions."
Yonca Misirlioglu Marketing Director NorthStar Innovation, Turkey
"I work in the innovation team and am responsible for keeping an eye on trends, insights and innovations. When building future scenarios and working on our innovation pipeline, TrendWatching provide a good perspective on what is going on in different categories and regions, and helps me understand how trends turn into products and initiatives."
Silvina Cormack Knowledge Manager Ogilvy & Mather, United States
"My favorite Premium features are the Monthly Snapshots and quarterly Industry Updates in PPT and PDF, helping my team’s regular research efforts."
Yoris Sebastien Founder & Creative Thinker OMG Consulting, Indonesia
"Having used the Premium Service for many years, we find the global Trend Report and Innovation Database very good at opening our views as a local consulting firm, while inspiring us to create something new that is relevant to the local market."
Greg Hobby Chief OutThinker OutThinking, Australia
"I love trendwatching.com - seriously, genuinely. A wonderful tool for research, for thought provocation, for developing both strategic and creative direction and for comfort in this fast-evolving, ever-changing world. I'll be renewing my Premium account in a heartbeat. "

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