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Richard El Hachem Knowledge & Intelligence Head Memac Ogilvy & Mather, Lebanon
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Piril Tekin Marketing Insights & Intel. Turkcell, Turkey
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Ana Albino CMI Global Refreshments Unilever UK, United Kingdom
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Rudy Lefèvre Owner & Founder UNLOCK, Belgium
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Judy Blessing Market Research Manager Visteon, Germany
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Geoff Turner Senior Insights Analyst Tourism Australia, Australia
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Anouk Menko Quantitative Consumer Research Vlisco, Netherlands
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Tripti Lochan Chief Executive Officer VML Qais, Singapore
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Willemijn van Bommel Market Insights Analyst Vodafone, Netherlands
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Anais Guillemane Strategic Planning Manager W, France
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Peter van Lier Innovation Manager War Child, Netherlands
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Cornelius Boerner Head of WMF Innovation Lab & Design Manager WMF Group, Germany
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Tony Elischer Managing Director THINK Consultancy, United Kingdom
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Felicity Kelly Brand Director Saint Nicks, United Kingdom
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Laura Davey Snr Communications Strategist Starcom MediaVest, Australia
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Jean Dommisse Head: Client & Market Insights Sanlam, South Africa
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Minna Assman Manager Business Analytics & Commercial Strategy SAS, Sweden
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Javier Sastre Martin Partner-Director Sastre & Asociados, Spain
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Cecilie Matheson Business Development Director Schjærven Pilot, Norway
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Whitney Power Innovation & Technology Commercialization – Project Manager Seton Healthcare Family, United States
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Tatiana Romão Market Research Manager Sonae Sierra, Portugal
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Minsoo Pak VP, Chief Creative Officer Sparks Grove, United States
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Johanna Hammar Innovation Manager Spendrups Brewery, Sweden
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Sharmila Martis Head of Knowledge Management Standard Chartered, Singapore
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Terri Germain Business Development Manager Stepan, United States
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Steve James-Royle Founder & Creative Director The Yard Creative, United Kingdom
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Elisabet Sjölund Senior Mgr Business Planning Stora Enso, Finland
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Jonathan Album Global Marketing Director Strauss Water, Israel
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Bruna Mainente Strategies & Innovation Symnetics, Brazil
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Ouke Arts Partner Thaesis, Netherlands
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Sterling Doak V.P. Consumer Behavior The i.d.e.a. Brand, United States
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Andrea Pérez-Albert Founding Partner The Mood Project, Spain
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Linda Watts Strategic Innovation Manager Kimberly-Clark S. Asia, Australia
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Nikolai Khlopov Managing Partner 42 Agency, Russia
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Jason de Kauwe Global Innovation Manager BP, United Kingdom
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Elaine Cameron Director, FUTURE Perspective Burson-Marsteller, United Kingdom
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Tyler Maltbie Senior Consultant, Client and Consumer Services C Space, United States
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Troy Flower GM, Business Devt & Comms Cancer Council SA, Australia
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Oi-Lin Man Market Intelligence Canon, United Kingdom
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Mike Cook Market & Client Insights Manager Center for Creative Leadership, United States
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Thomaz Malan Strategy Coordinator Binder, Brazil
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Reinaldo Campos Marketing & Strategy Director CIN, Portugal
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Hilvan Usta Research & Insights Coca-Cola Services, Turkey
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Natalie Gaisser Membership Chair Columbia Women's Business Society Leadership Conference,
"Ellie Damashek's insight into global trends and how they impact the digital space were invaluable to our conference's digital innovation panel. She inspired attendees to see the bigger picture and look toward the future instead of just focusing on today. "
Oedsen Boersma Head of Research & Concepts Corio, Netherlands
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Karsten van der Donk Partner & Trendcurator Cosight, Netherlands
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Saisin Sinsuk Head of Strategic Planning Creative Spike, Thailand
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Charles Awad Marketing Comms Director Al-Futtaim, United Arab Emirates
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Michael McGuire President and CEO 88 Brand Partners, United States
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"I like using TW:Premium for a couple of reasons: when I need to bring fresh ideas to our clients, and also when I’m looking to create thought leadership for our blog posts. For me, the Inspiration Dashboard and Industry Heatmaps are particularly helpful in these scenarios."
Yves Calmette Principal Planner ACON, Australia
"TrendWatching provides us with instrumental resources for our planning process. The Trend Report, Monthly Snapshots and the planning tools give us invaluable insights we would not be able to find otherwise. As a non-profit organisation, watching and understanding new trends from the corporate sector is extremely valuable and enables us to harness new ideas to strengthen engagement with our target audiences. TrendWatching's services are unique and by far the best in the market."
Jose Roberto Alvarez Rueda Executive Director ACOPI, Colombia
"I invested in the Premium Service because easy-to-access, constantly updated trend information is vital for me as a consultant with limited time to research. I'm really excited about using the Apply Toolkit to spur innovative ideas."
Sherry Sabbagh Design Manager Adient, United States
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Claudia Bhugra-Schmid Cultural Analyst Adjust Your Set, United Kingdom
"I am already enjoying having Premium access, I actually whooped when I logged in! :)"
Fatima Alimohamed CEO African Brand Warrior, Ghana
"In defining trends across categories and markets in Africa, TW:Premium brings an interesting dynamic & mind shift to the marketing strategies and approach towards the brands we work with."
Kirsten Holmes Production Manager Aimia, Australia
"The direction of world thinking is captured in the Trend Report – it helped us understand that the aspirations of our customers and our own business are actually the same!"
Cagla Demiralp Trend Management Manager AKBANK, Turkey
"We find the Premium Service a great resource for tracking today’s and tomorrow’s trends, and a valuable guide for understanding consumer behavior and expectations. It also helps us to see how each trend relates to each other, and how they form the bigger picture. The monthly updates double the service’s value. We share our summary of the highlights directly with our top management."
Kristina Hännikäinen Director of Insight & Analytics Aller Media, Finland
"Premium is an important stop for me when I’m looking to understand the relevant trends which are related to key issues surrounding our industry. "
Jeffrey Veffer Innovation and Strategy Bell, Canada
"This format works well as we can use it to support our thinking and quickly integrate the insights into our presentations. I have used it mostly as a tool to demonstrate other companies' approaches in different markets."
Arne Fangberget Market Research Director Allergruppen, Norway
"Really inspirational - I felt that many of the trends were relevant for our line of business, and visually very strong. I presented parts of the report at a strategy seminar for the top management group in our company."
Jill Trefz Senior Analyst Alliance Data, United States
"I like that Premium allows you to find additional content on entire industries. The clients we work with can vary, so the quarterly Industry Updates really help us drill down to the items that would benefit them. The annual Trend Report is also helpful with more general requests within our company."
Jevto Dedijer President Améo, Canada
"Before client meetings we dig deep into the reports to present excerpts of them to our clients who look at us in awe, because we are (or seem to be) so educated about consumer trends! They continue doing business with us and then we have to renew our Premium membership because our clients are used to us being so smart :) Guys, if you stop your good work we're dead!"
Elena M. Garvey Strategy Director American Express, United States
"I've enjoyed the service as a free subscriber and even more so as a paid customer given the added features you have for Premium. My favorite feature is the searchable database of trends, by keyword. I love that you put the articles into PPT templates and that I can come away with a ready-to-go presentation. This makes my life so much easier."
Jared Dallas Marketing Manager AMKA Products, South Africa
"Premium allows me to stay current around the world – it's inspiration at my fingertips. Using the Industry Updates and Monthly Updates, amongst other features, I am able to check our own thinking against other innovative companies around the globe."
Antonella Broglia Consultant Antonella Broglia, Spain
"I have been a Premium Service client for a few years now, and very much enjoy the annual Trend Report and find the examples in the Innovations Database of great value!"
Apoorv Dwivedi Director Market Insights ATB Financial, Canada
"We were very pleasantly surprised by the breadth of reporting and supporting material, and we continue to be pleased with the ongoing updates. The trends and supporting materials are insightful and thought provoking, and to have one source for this information is very time and cost effective for us."
Alessandro Biggio Innovation Manager Autogrill, Italy
"The best thing about Premium is that it's so easy to use! The Industry Updates, Monthly Updates and Region-specific Trends are all extremely useful for my work as an Innovation Manager."
Dayna Fawkes Sr Customer Experience Manager Aviva, United Kingdom
"The best thing about Premium is the Innovations Database – it’s a brilliant resource, especially as a way to find thought provoking ideas for presentations or reports. The Monthly Updates and quarterly Industry Updates are also great prompts for inspiration and to make sure we don’t get complacent. I'm so glad we came across your service when we did – it has been very helpful so many times."
Justin Stone Research Director Bauer Media, Australia
"TrendWatching's annual Trend Report is one of my favourite research tools. Its clever articulation of trends is not only entertaining but invaluable in providing us insights into both consumer behaviour and product development (and what is driving what). It is easily the best trend report I have seen."
Brent Turner SVP Solutions Cramer, United States
"We use Premium in many ways. Most prominently, it is critical for presentations with clients, internal agency meetings, and project brainstorms. The individual examples within the Innovations Database are amazingly helpful -- and brilliantly packaged for our search, discovery, and consumption. Huge, huge fan of this service!"
Danielle Hervey Owner Dani Hervey Brand Activation, South Africa
"I've been buying the Premium Service for 5 years now & will continue to! The combination of theory behind why these trends are happening & the examples to back them up is great! I recommend Premium to everyone I work with & present to, I am one of your evangelists! #loveit' "
Cassandra Kaul Marketing Insights Manager Kerry, Thailand
"We love to use TW:Premium as a library to help inspire and shape our own, growing our repository of trends and insights to feed into our very own Trend Framework. We've pulled quite a bit of inspiration from your framework, as a way of shaping our trend conversation. The 2017 Trend Report was a bit of a revelation; how the trends were presented gave us an 'Ah ha!' moment to show us how we should be talking about our MicroTrends. Thank you for the inspiration and being one of our go to providers of inspiration. There are many options for trends in the market - many of which we subscribe to - but TrendWatching is consistently where I turn for inspiration on how to shape the way we create our trends, framework and how they are communicated."
Christoph Hunziker Innovation Consultant Input Consulting, Switzerland
"Compliments to TrendWatching! I find the Premium Service very helpful and inspiring - above all it is very user friendly and well designed!"
Matthew Fitzsimons Strategy & Innovation Director Havas EHS, United Kingdom
"TrendWatching's excellent Premium Service is one of the best sources for inspiration I have found. We use the tool a lot, so renewing was a no-brainer!"
Mänty Vappu Marketing Director Helsinki Marketing,
"Acacia was absolutely brilliant and inspiring. Her session on Asian trends gave us new ideas from elsewhere in the world - opened our eyes and made us think differently."
Jens Bode Global Strategic Management Henkel, Germany
"TrendWatching’s annual Trend Report is more than a wrap-up – it’s colourful, visual, inspiring and provoking! Also, the PowerPoint format means all the content can be used straightaway by our innovation teams."
Dora Heinkel Marketing Intelligence Manager HERE, Germany
"Compiling information on key trends for our decision makers is much easier now we’ve access to the Premium Service. Quarterly Industry Updates mean we can keep an eye on the latest innovations in consumer tech and beyond."
Kevin Dunckley Chief Digital Officer HH Global, United Kingdom
"When we’re pitching to clients and running research and innovation sessions, the Premium Service is fantastically useful – especially sector specific innovation snippets!"
Gary George Global Head Technical Services HH Global, United Kingdom
"I use TW:Premium to explore interesting innovations and trends across the globe."
Rebecca Huston Strategy Director Huen, United States
"In today’s world, where we don’t always have time to research everything we need to, TrendWatching is my go-to idea bank!"
Bianca Cassarino Innovation Manager Iguatemi, Brazil
"What I like the most about the Premium Service are the real examples that are shown to illustrate every trend. When looking for innovative projects of other companies, we mostly use the Industry and Monthly Updates, the Personal Innovation Feed and the Trend Mapper – we also use these tools and content when looking at recent trends relevant to the retail industry. We would definitely recommend the service for other companies! "
Tracey Keys Program Manager IMD Business School, Switzerland
"Thoughtful, thought-provoking & extremely well presented. One of the best sources available on emerging consumer trends, your annual Trend Report has been very valuable for how organisations translate global trends reshaping the business world into today's decision-making. Our participants have also responded to your insights with great enthusiasm! "
Kim Rivielle Managing Director, Marketing & Business Strategy Institute for International Research, United States
"Consistently content-rich and delivered in an inspirational meets authentic style. Genuine and fun – Henry is a rare blend of approachable and brilliant making him our trusted resource for bringing new ideas to attendees around the globe."
Isabel Freire Planning Director Grupo Creativo Herrera, Ecuador
"As an Account Planner, I find that most of the time clients don’t have the time or money to invest in market research. TW:Premium is my gateway to inspiration and a resource which allows me to develop brand strategies that are based on trends and collective human behavior. This kind of combination is an effective way to both sell an idea and yield results too."
Bruno Dollo CEO iris router, Brazil
"We use the Premium Service as a key source for our innovation-focussed activities such as our internal blog and client innovation workshops. We also explore TrendWatching’s trends whenever a new brief comes in, to understand the forces shaping consumer behaviour in each case – so that we can always create the most relevant and surprising solutions."
Flávio Particelli Innovation Coordinator iris router, Brazil
"We always keep TrendWatching’s current and previous annual Trend Reports on our table within arm’s reach to flick through when looking for inspiration or for new perspectives on how to solve client challenges."
Maisa Gennari Research and Market Itaú Unibanco, Brazil
"Being part of the Marketing Intelligence department, we use TrendWatching’s theory and innovation examples to illustrate our internal reports, helping us tell the innovation story to our staff. "
Rosana Neves R&D Manager Johnson & Johnson, Brazil
"We are very happy with the annual Trend Report - we’ve been using it to inspire people, and set up monthly brainstorming sessions to come up with new products."
Kelly McKnight Head of Culture & Trends Join the Dots, United Kingdom
"TW:Premium gives me trend examples for projects and deep insight from the annual trend report."
Vincent de Groot Ops & Experience Manager, APAC Jones Lang LaSalle, Singapore
"I've just read the latest Industry Update & loved it! I'm so impressed with Lauzon's Pure Genius Smart Floors - an incredible innovation for offices, particularly where clean indoor air quality is a challenge. I'm looking forward to gaining more insights & inspiration from all the awesome trends & innovations you're uncovering!"
Kristie Goshow Group Director of Innovation Jumeirah Hotels, United Arab Emirates
"A comprehensive & stimulating report! On a personal level, it was probably the most exciting read so far this year. Packed with useful information, further references & thought provoking content. Within 24hrs, we'd deployed the report within our organisation to support our innovation framework & fuel new ideas. The results speak for themselves."
Krittima Nat Thammamitr Planning Director Indochina JWT, Thailand
"We are very pleased with the Premium Service - great content & brainstorming ideas. Our strategic planners use it to come up with fresh client strategy, while our creatives, designers & activation teams turn the insights into creative campaigns for the Thai market."
Britta Kautzky Senior Manager Business Innovation Kao Germany GmbH, Germany
"I dive into TW:Premium to get inspired for my frontend innovation work namely to collect, grow & ground ideas. It also allows me to translate these into actual concepts & business cases by learning from other categories and industries."
Tina Zhao Designer Haier, China
"We are very happy with the Premium service and always look forward to the monthly updates for the Innovations Database."
Sylvia Krönke Studio Design Manager Grohe, Germany
"The Premium Service offers a wide range of comprehensive but very detailed information, which enables us to find interesting data and solutions for future design concepts. It also adds new insights and innovations which we take into consideration and provides us with new ideas and a different way to look at things. "
Brynjólfur Borgar Jónsson Founder & Lead Data Scientist Data Lab Ísland, Iceland
"I use TW:Premium for inspiration to get new ideas for myself & colleagues, across industries from insurance to telcos. I always find hugely interesting and relevant trend & innovation stories."
Flavia Nogueira Planner F/Nazca Saatchi & Saatchi, Brazil
"We are all big fans of TrendWatching here! In the Planning team, we’re constantly researching trends & looking for different innovation examples to inspire our clients - the Premium Service is our main source of trends, examples and analysis."
Nassia Karanikoli Senior Strategic Planner DDB Athens, Greece
"When planning pitches for new business in unknown categories, I often need to understand the category in a snapshot – TrendWatching Premium gives me that. For current clients, I can also understand how the category is evolving overseas and find ideas and inspiration for my client's next campaign."
David Helps Group Director of Innovation Design Bridge, United Kingdom
"TrendWatching is one of the ways we can expose our clients to alternative views of the trend landscape that compliments their own. The Premium Service gives us access to the depth & content that we need."
Deidre Samson Front End Innovation Manager Distell, South Africa
"I find the content within the Premium Service is both up to date and relevant. The annual Trend Report, Industry Updates and Innovations Database are also great for brainstorming and strategic idea generation"
Paul Freeman Marketing Leader Douwe Egberts, United Kingdom
"We are very pleased with the report: the content is great and is a good start for idea brainstorming — for individual use and for our whole team."
Mark van de Grift Consultant DR Brand, Netherlands
"Premium is a very good service – there is so much valuable information in there! I especially find the Innovations Database useful to search for particular innovations from around the world. The Monthly and Industry Updates keep me right uptodate too on evolving consumer trends."
Sabien Vanlangenaeker Market Insights & Trends DS Smith, Belgium
"Premium is full of great innovation examples we can be inspired by!"
Gordon Achola Head of Insights & Measurement EXP Group, Ghana
"The Premium Service is my go-to place when looking for inspiration. I use the content to inform experiential marketing strategies, the ease of navigation is a great time saver too."
David Boon Group CMO EXP Group, Kenya
"I mostly use TW:Premium for access to the Regional Trends and associated Regional Trend Briefings. There are also many related innovation examples available in the Inspiration Dashboard which help to provide a useful background to the trends themselves."
Bill Hill Founder/Designer Experience Design, Inc,
"As a small business owner, I find TW:Premium incredibly useful when working with major clients looking for the big trend picture. Rich in visuals, a huge timesaver & deep in rigorous insight, it helps us get right up-to-speed very quickly."
Alejandro Lozada Founding Partner FARO - Insight + Estrategia, Mexico
"We use trends and innovations to set the scene in a lot of our consulting projects, to establish the environment in which we operate. Sometimes, we use them in product innovation sections of our brand / portfolio reviews with clients. I like the level of detail in the trend descriptions within the Premium Service - the Region-specific & Industry Updates and Trend Mapper too! "
Uroš Štajner Market Research Gorenje, Slovenia
"Premium is the place where I can find the latest innovations. When embarking on a new project, we need to check up on the latest consumer trends - I think the Innovations Database is most helpful in this search."
David Espeso Gil Corporate Director Findasense, Costa Rica
"What we like most about the Premium Service are the Monthly Snapshot and Innovation Database. The scenarios in which we use the tools include running research programs, when preparing a pitch or to produce and send newsletters either to clients or to the team, just to name a few examples."
Ekaterina Smirnova VP, Head of Client Relations FleishmanHillard, Russia
"We use the insights and innovation examples from the Premium Service when developing strategies and programs for client prospects, within pitches and planning sessions, sharing best practices and award-winning innovations with them – and even within team performance evaluations."
Mitja Tuskej Strategist Formitas, Slovenia
"The materials within Premium are perfect and so useful! I tell all our clients and colleagues in the advertising world about the powers of TrendWatching. Your content is a great base for creating a bright future for different brands!"
Colin Ledwith Director, Strategy Futurecity, United Kingdom
"The site is an incredibly thorough and user friendly resource by the way. It holds invaluable insight – pleased I joined!"
Marta Martín Knowledge Manager Gallina Blanca Star, Spain
"TrendWatching’s Trend Report is an inspiration source in many ways: for innovation, for understanding lifestyles, for design... it really makes you think about new possibilities for your business."
Rick Holman Head of Global Trends Network General Motors, United States
"TrendWatching’s strength is that they keep moving, keep showing me the latest trends and how existing trends are evolving as consumer needs and desires change."
Jérôme Charlez Research & Strategy Director GeoPost, France
"It enables us to be one step ahead and work on future expectations rather than just fulfilling current needs. In a way, I wish we could keep the report the best-kept secret in the world, so we get to spot the silver linings when everybody else is still looking at the clouds."
Yanina Guerzovich UX Designer Globant, Argentina
"We usually use TrendWatching Premium for benchmark and desktop research. My favorite thing about the service is the huge amount of content available in the annual Trend Report & regular Industry & Monthly Updates. "
April Bertram Innovation Management Director GOJO Industries, Inc., United States
"I regularly use the Monthly Updates and Innovation Database to understand trends that impact our active portfolio of innovation projects."
Edson Cabrera Junior Planning Director Yes Promoções, Brazil
"What I like the most about the Premium Service is the amount of data available. I like the Annual Trend Report, regular Updates and Region-specific Trends, and I use the platform on a daily basis. As a Planning Director, I use the features to find inspiration for my clients. "
Gabriela Vasileva Marketing Analyst Ford Motor Company, Canada
"I’m always sharing the variety of insights and stories from Premium with my team, and have found the Monthly Updates particularly powerful."