Understand today what your customers will want tomorrow.
Strategic: Plan (and perfect) your market strategy.
Ensure you’re working with the most relevant and opportunity-rich trends, using our Trend Mapper & Industry HeatMaps tools.
Inspirational: Kick off your ideation sessions.
Spark some serious light-bulb moments by tapping into our database of over 15,000 stand-out innovation examples from across the globe.
Contextual: Stay constantly in-the-know (and one step ahead).
Curated quarterly reports covering 16 key B2C sectors, and convenient monthly snapshots.
Applicable: Learn how to apply the latest trends.
Launch products, services and campaigns your clients and customers can’t get enough of. Includes access to interactive tools and step-by-step manuals based on our Trend-Driven Innovation methodology.
Track trends and innovations in real-time, using our constantly updated online platform, rather than being limited to static reports.
Relevant no matter where you are: 16 actionable mega consumer trends and 120+ sub-trends, as well as 15,000+ searchable innovations and insights from North America, Asia-Pacific, Europe, the Middle East, Africa, and South-Central America.
Tap the wisdom of 4500+ business professionals in 60+ countries who use our online platform, and benchmark your strategy against your peers in 16 B2C industries.
Leverage the collective intelligence of our core teams in London, São Paulo, Amsterdam, New York, Lagos and Singapore, as well as our 3,000+ spotters in 50+ countries.
We're independent, and Premium is our flagship product. We don’t have projects to promote, or agendas to protect.
Our pioneering crowdsourced model, fine-tuned over many years, means you get world-class trend intelligence at a fraction of the traditional cost. Count on your best ROI ever, including a no-risk try-out/refund policy.
“We structure our consumer insights based around TrendWatching, using Premium to create presentations on our own trend topics as well as supplying colleagues around the world with innovation examples on demand.”
“The beauty of TrendWatching is we’ve got a resource of cutting edge examples from all over the world and many industries that we can use to challenge, provoke and stimulate colleagues with new ways of thinking.”
“Comprehensive & stimulating! Packed with useful information, further references & thought provoking content. Within 24hrs, we'd deployed within our organisation to support our innovation framework & fuel new ideas. The results speak for themselves.”
“When trying to see new innovations, product launches, consumer preferences by region and by category, we use Premium. I always start focusing on the US and in the Food and Beverage space, but always make my way to other regions and industries to see how similar influences are taking shape in those.”
“The range of content and tools available are particularly helpful when I'm working with roadmaps for both existing, and creation of new services.”
“Premium has saved us lots of time - and our clients money too! It’s reliable intelligence for the global spectrum, with local relevance.”
“I use Premium to look beyond our industry and markets to explore new developments.”
“We've had a blast working with the TrendWatching team. The insights and innovations they've found have inspired and empowered us to better know our guests today and well into tomorrow.”
“TrendWatching Premium helps us to spark ideas we can apply in a different way, adapted to our sector.”