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Luciana Stein

Lead Trend Strategist - South & Central America

As Lead Trend Strategist for South & Central America, Luciana (based out of São Paulo) oversees all content from the region, and delivers keynotes and workshops. In the past four years, she has delivered 40+ trend keynotes and workshops across the region. She is regularly featured in publications like Meio & Mensagem, Época Negócios, Exame, Mundo Marketing and Portafolio.

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Some recent love

  • “We would love to have TrendWatching again exploring other interesting subjects.”

    “TrendWatching’s presentation on the Future of Luxury was very enriching. Luciana explored the topic with our audience in an innovative way, with lots of enthusiasm. The feedback from the event was wonderful. Participants appreciated the depth of the content and the spontaneity in which the presentation was delivered We would love to have TrendWatching again exploring other interesting subjects.”

  • “From the beginning to the end it was a great service”

    “Having been a big fan of Trend Watching from afar for a long time now, it was great to work up close with the team. From the first point of contact, right through to the wrap up emails, the level of service was excellent. Luciana Stein, was wonderful at understanding who apple tree is and what we needed as a creative communications agency. She adapted the workshops to those needs and was great with the team on site, answering questions, giving examples and pushing everyone just that little bit further.”

  • “What does innovation mean for Latin-America?”

    “We’ve shared a great time with Luciana. We had the opportunity to learn how trends are shaping for the Latin-American market and experience how to apply them in our business. The content gave us an strategic point of view to properly solve our clients issues, regarding the actual needs and behavior of the users.”

Media mentions

  • “O que o novo consumidor brasileiro faz para não perder poder de compra?”

    Nove entre dez consumidores brasileiros reduziram consumo em 2015. Qual o perfil deste novo consumidor que emerge durante a crise? Para entender essas movimentações de consumo, conversamos com Renato Meirelles, presidente do Instituto Data Popular e Luciana Stein, Lead Trend Strategist para Américas do Sul & Central da TrendWatching, que trouxe apontamentos sobre o que baliza a preferência do consumidor quando chega a crise.

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  • “Contracción de A.L. se volvió excusa para innovar con éxito”

    La oportunidad que brinda la coyuntura económica de América Latina, con su contracción generalizada, es una oportunidad ideal para incorporar procesos innovadores en la industria regional. Así piensa la estratega Luciana Stein, quien representa a la firma internacional TrendWatching para Centro y Suramérica, la cual se encarga de monitorear tendencias, hábitos, patrones de comportamiento y lo que estimula al consumidor a comprar en el mercado. “El valor agregado en todos los procesos es lo que hace la diferencia. De ahí parto con mi propuesta porque nos quedamos solo quejándonos por la situación y no nos movemos a crear, a innovar, a implementar nuevos elementos”, manifestó a EL COLOMBIANO la expositora brasileña.

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  • “Quem decide o que compramos?”

    Os desejos, os valores e as necessidades dos consumidores não mudam a cada seis meses. Entretanto, os desejos e as necessidades são constantemente acentuados e destravados de novas formas pelas inovações – por isso nosso foco nelas.

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