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Lola Pedro

Regional Director - Africa

Lola Pedro is Africa Regional Director at TrendWatching. Based in Lagos, Nigeria she oversees all sub-Sahara Africa regional content and speaking engagements. Lola started her career in New York and then lived in Japan for over 3 years before returning to the UK. She holds an BSc in Multimedia Technology and Management Systems and a MSc in Technology Entrepreneurship from University College London.

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Recent and upcoming bookings for Lola

Some recent love

  • “I wish to express our profound appreciation”

    “On behalf of the Executive Council and Members of Lagos NIPR, I wish to express our profound appreciation to you for contributing your knowledge and wealth of experience during your presentation at the Lagos Digital PR Summit. Your presentation, which was well articulated, was not only practical but engaging and highly educative as well. ”

  • “Lola easily passed on critical knowledge”

    “The class Lola had with our IBX 2016 students at Orange Academy was so eye opening that it has even charted a new career path for some of the students. Lola easily passed on critical knowledge of what she knows to our students to the extent that we are looking forward to having her take this class more often.”

  • “We benefitted tremendously from the workshop.”

    “We benefitted tremendously from the workshop. The majority of the delegates would like to have these sessions on a continual basis. We have also enjoyed the style of presentation from Lola. The content was direct and to the point.”

Media mentions

  • “The future of travel, from villas beneath the sea to journeys into space”

    Lola Pedro, a regional director with trend-forecasting agency TrendWatching, predicts that increasingly personalised digital platforms will drastically alter the holidays we take over the next decade. “Expect to see a shift from today’s mass-market, internet-driven holiday curation to newer technologies that express a more personalised understanding of a holidaymaker’s personality, interests, and emotional and social needs,” she says. Websites such as Airbnb and instant-dating app Tinder already encourage consumers to trust strangers – and we should expect “more liquid social connections and travel services that immediately match [travellers] with others at their destinations who have shared interests”.

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  • “Luxury brands go all-out to lure big spenders”

    With so much innovation in the field, this year will see a plethora of new and exciting services enter the luxury travel industry, writes Lola Pedro of trendwatching.com.

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  • “Luxury travel trends: airlines' luxury brand partnerships”

    In their efforts to lure business and first-class passengers, airlines are partnering with luxury brands to revive the glamour of flying.

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