“We were very fortunate to have Henry. His understanding of the impact of trends in the marketing and business environment was superb. His views and ideas opened participants' eyes to new ventures and multiple possibilities.”
“We were all impressed with the research Henry presented, especially at the number of Asia trends and examples he included to ensure the session stayed relevant and tailored for us.”
“The talk was very informative and easy to understand. Henry was an effective speaker, and it was evident that he was prepared and well versed.”
“Three things digital marketers need to know about consumers in 2016”
Look past the clichés about how “business as usual is over” and “the relentless pace of change” and you’ll see the great paradox in today’s business arena: the truly exceptional has become wholly unexceptional. Indeed, the one constant is that customers share a common mindset: astonishingly elevated expectations, applied ruthlessly to each and every business, product, service or experience available.
“Why agencies shouldn't lead on innovation”
Henry Mason, managing director of TrendWatching, thinks this is critical: “Too many companies forget to answer the real question: why are they doing something? Before you give people the space and freedom to ‘do something’, ask yourself, do you – and they – really know what they are trying to achieve in the medium to long term? ”
“How the most successful brands take a peek into the future”
Henry Mason, TrendWatching's Global Head of Research, believes his firm 'differs from competitors because we see biggest sources of inspiration being what's already happening out there.'