“We were very fortunate to have Henry in our market. Certainly his understanding of the impact of trends in the marketing and business environment was superb. His views and ideas opened participants' eyes into new ventures and multiple possibilities. Thank you for your support.”
“The group enjoyed both the presentation and the workshop. They were well prepared and professionally delivered with energy and style. The post-session reaction was very positive.”
“We were all impressed with the research Henry presented, especially at the number of Asia trends and examples he included to ensure the session stayed relevant and tailored for us.”
Look past the clichés about how “business as usual is over” and “the relentless pace of change” and you’ll see the great paradox in today’s business arena: the truly exceptional has become wholly unexceptional. Indeed, the one constant is that customers share a common mindset: astonishingly elevated expectations, applied ruthlessly to each and every business, product, service or experience available.
Henry Mason, managing director of TrendWatching, thinks this is critical: “Too many companies forget to answer the real question: why are they doing something? Before you give people the space and freedom to ‘do something’, ask yourself, do you – and they – really know what they are trying to achieve in the medium to long term? ”
Demografik yapıların birbirine girdiği bir dünyada tüketiciye ulaşabilmenin yolları