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Acacia Leroy

Trend Strategist - APAC

Acacia Leroy is Asia Pacific Trend Strategist for TrendWatching, responsible for trend thinking and content in the region. Based in Singapore, she conducts lively trend sessions as well as cultivates TrendWatching Insight Network (TW:IN). Acacia's Asia trend bulletins have been featured in various publications such as CampaignAsia, ABS-CBN News and mUmBRELLA.

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  • “Asian consumers adopt niche goods”

    “[YOUNIVERSE] is about how consumers are moving away from mass consumption to mass customisation,” she explains. “This megatrend arises from people’s basic needs of self-expression and social recognition for their individual tastes, personality and identity through consumption.”

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  • “How your life is controlled by messaging apps”

    But what is next for mobile in Indonesia? The answer to that question lies in messaging apps. There is no denying that messaging ecosystems in Asia are expanding, and in fact, it is probably time to stop calling them “messaging apps”. As of the first quarter of 2015, WeChat and LINE had 549 million and 205 million active monthly users respectively. It is little wonder that messaging apps are now the go-to channels to reach the masses.

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