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Acacia Leroy

Trend Strategist - APAC

Acacia Leroy is Asia Pacific Trend Strategist for TrendWatching, responsible for trend thinking and content in the region. Based in Singapore, she has delivered over 45 trend keynotes and innovation workshops in 12+ countries across Asia Pacific, Europe and North America. Acacia's Asia trend bulletins have also been featured in various publications such as Campaign Asia, Inside Retail, Warc and Mumbrella.

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RECENT AND UPCOMING BOOKINGS FOR ACACIA

Some recent love

  • “Acacia delivered an amazing presentation”

    “Acacia delivered an amazing presentation at Retail's Cutting Edge Hong Kong! The insights and trends she offered to the audience were extremely valuable and the energy that she brought to the stage created a vibrant and exciting mood for the day.”

Media mentions

  • “Asian consumers adopt niche goods”

    “[YOUNIVERSE] is about how consumers are moving away from mass consumption to mass customisation,” she explains. “This megatrend arises from people’s basic needs of self-expression and social recognition for their individual tastes, personality and identity through consumption.”

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  • “How your life is controlled by messaging apps”

    But what is next for mobile in Indonesia? The answer to that question lies in messaging apps. There is no denying that messaging ecosystems in Asia are expanding, and in fact, it is probably time to stop calling them “messaging apps”. As of the first quarter of 2015, WeChat and LINE had 549 million and 205 million active monthly users respectively. It is little wonder that messaging apps are now the go-to channels to reach the masses.

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