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Trend-Driven Innovation

Dive into our methodology to become a Trend-Driven Innovator

    • 15

      years honing our Trend-Driven Innovation Methodology

    • 2000+

      trend spotters and in-house experts across 55 countries power us

    • 1000s

      of leaders have bought and read our new book “Trend-Driven Innovation”

    • 96%+

      of Interbrand’s top 100 most valuable global brands trust and rely on us

    Why Trend-Driven Innovation?

    • Get ahead of your customers’ accelerating expectations.

    • Create compelling businesses, products, services and campaigns that deliver meaningful growth.

    • Build an innovative culture within your teams and organization.

    • Create a better future—for ourselves, society and the planet.

    Used by

    Take It From Trend-Driven Innovators

    • “An important launchpad.”

      “The team at TrendWatching provides content and tools that capture shifts in consumer behavior. They give businesses an important launchpad to shape ideas, develop new business models, and offer unique value-propositions to customers.”

      Alex Osterwalder

      Author of “Business Model Generation”

      Strategyzer
      Switzerland

    • “A guide to realizing your own innovative future.”

      “["Trend-Driven Innovation" is] a book to keep on the desk at all times; a constant reminder that trends are all around us, and a guide to inspiring fresh thinking and realizing your own innovative future.”

      Mark Haviland

      Managing Director Marketing

      Rakuten
      Europe

    • “A fundamental pillar of our success.”

      “We are surfing the Trend-Driven Innovation wave! The support we've received throughout this year and a half via workshops, custom deep dives and tailor made presentations has been a fundamental pillar of our success. We are launching new products born in the cradle of consumer trends.”

      Nicola Belli

      Front End Consumer & Product Innovation Director

      Safilo
      Italy

    • The Book

      Containing all of our secrets! Read this step-by-step manual to spotting, understanding (and launching!) Trend-Driven Innovations.
      Get your copy here. If you already have the book, access your bonus content

      Learn More