Knowing what shoppers will want requires understanding what they’re missing. “We are always asking, ‘What basic need does a product fill?’” says Henry Mason, who is the global head of research for trendwatching.com.
Here’s what he predicts we’ll shop for next.
Latest tech: Expect devices to coordinate in customizing your daily life. Mason’s example: “A new app syncs your alarm clock to the local weather on your Internet and adjusts your wake-up time on days when it’s extra rainy or snowing, predicting a longer commute.” Genius!
Personal training: This year’s fitness trend is all about using your own body weight and gravity to build strength (think push-ups and sit-ups), reports the American College of Sports Medicine. Simple, but form is everything, so invest in sessions with a certified fitness professional who can help you keep good form.
Local produce: A growing concern over obesity and a mistrust of big farming methods will drive consumers toward local food stands and farmers markets. Find one near you at a USDA site, search.ams.usda.gov/farmersmarkets.