Singapore Trend Seminar

A trend-driven event for senior B2C professionals.
HUONE  •  6 March 2018  •  9.00am - 5:30pm

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Following sell-out events in 2015 and 2016, our trend analysts return to Singapore on 6 March 2018 to share actionable, region-specific insights on critical consumer trends.

What you'll get

  • 1 The trends

    You'll hear critical consumer trends to 2020, the innovations they are driving and the opportunities they present to your organisation.

  • 2 Our method

    You'll get hands-on with our end-to-end Trend-Driven Innovation methodology, working to generate practical innovation ideas and all the best practices from the work we do with our clients in Asia Pacific and Oceania.

  • 3 New connections

    This event is about YOU and your fellow participants who you'll learn and collaborate with during lively, focused sessions. There will be rich networking opportunities throughout the day.

  • 4 A complete download

    You'll leave with full access to all content presented in PPT format, a digital copy of our Consumer Trend Canvas and other tools for ideation, as well as manuals and guides to support ongoing trend-thinking and strategy.


  • 8:30-9:00am


    Get introduced & caffeinated.

  • 9:00-12:15

    Interactive Keynote: "New Expectations"

    For the morning session and first keynote of the day, we present 10 trends that need to be on the radar of any (switched-on) B2C professional. Illustrated by real-world innovation examples, we’ll spend the entire morning on the trends reshaping the behaviours, mindsets and expectations of consumers to 2020.

    There will be a 30-minute break halfway through this full morning session.

  • 12:15-1:15pm

    Eat & Meet

      Enjoy an energy-infused lunch break and broaden your trend-savvy network.

    • 1:15-2:45

      Workshop: "From Insights to Innovation"

      After lunch, you’ll apply the trends presented earlier in the day to your organization; working closely with our analysts to generate disruptive (but practical) innovation ideas and business models.

    • 2:45-3:45

      Case Study & Workshop: "Future Proofed"

        Next, we reveal the 5 key steps to building a Trend-Driven culture within your organization, and we'll show you how others have succeeded in innovating for the future.

      • 3:45-4:15

        Coffee Break

        • 4:15-5:15

          Interactive Keynote: "Long Distance Disruption"

          As the day draws to a close, we’ll go (together) on a whistle-stop tour of 20 game-changing innovations, the trends that are driving them, the new expectations they are creating among consumers and the opportunities they present to smart brands and businesses, as they sweep through the consumer arena and accelerate into 2018.

        • 5:15-5:30

          Recap: Refresh & Reinvent

        Who should attend

        Designed for senior B2C professionals that work closely with consumer trends, this intimate seminar will be attended by Strategists, Brand and Product Managers, Marketing Directors, CEOs, CTOs, Heads of Innovation, and more.

        A few of the brands already confirmed

        Seminar Tickets

        Early Bird available until 19 January 2018. Act now to save SGD150!

        For group rates (including a full table for your team), payment queries, or anything else, please contact Dee G, at


        HUONE Events Hotel

        HUONE is a hotel without bedrooms. Located in a conservation building in Clarke Quay, HUONE has had to work around the restrictions of pillars and walls that could not be knocked down- and ended up utilising the feel and structure to their benefit. Now, HUONE Singapore offers 11 inspirational meeting spaces such as Igloo Room, Sandbox Room, and Forest Room (where our event will be held).


        Testimonials from past events

        • “Thought-provoking and action driven.”

          “I loved the fact that I could relate everything back to my own experience and industry - which meant I could take back ideas which were actually workable, thought-provoking and action -driven.”

        • “Personalized and fully relevant.”

          “We saw many new trends and, more than that, now we can work with the Consumer Trend Canvas and find new ways to apply the trends.”

        • “The speakers were great.”

          “The speakers were great. The event offered perspectives from fields across industries and the the world.”

        Contact us

        Questions? Contact Dee G, our APAC Event Coordinator, who will get back to you ASAP.

        Get in touch

        Can't make it to Singapore?

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        Secure your ticket now to avoid missing out - and save SGD 150! Book Now