New York Trend Seminar

A trend-driven event for senior B2C professionals.
The Bowery Hotel  •  April 12 2018  •  9:00am - 5:30pm

View program

Following sell-out North American events in 2015 and 2016, our trend analysts return to New York on April 12, 2018 to share actionable insights on critical consumer trends.

What you'll get

  • 1 The trends

    You'll hear critical consumer trends to 2020, the innovations they are driving and the opportunities they present to your organization.

  • 2 Our method

    You'll get hands-on with our end-to-end Trend-Driven Innovation method, working to generate practical innovation ideas, all while learning from the best practice work we do with our clients in the US and globally.

  • 3 New connections

    This event is about YOU and your fellow participants, who you'll learn from and collaborate with during lively, focused sessions. There will be rich networking opportunities throughout the day.

  • 4 A complete download

    You'll leave with full access to all content presented in PPT format, a digital copy of our Consumer Trend Canvas and other tools for ideation, as well as manuals and guides to support ongoing trend-thinking and strategy.

Program

  • 8:30-9:00am

    Get introduced & caffeinated

  • 9:00-12:15

    Interactive Keynote: "New Expectations"

    For the morning session and first keynote of the day, we present 10 trends that need to be on the radar of any (switched-on) B2C professional. Illustrated by real-world innovation examples, we’ll spend the entire morning on the trends reshaping the behaviours, mindsets and expectations of consumers to 2020.

    There will be a 30-minute break halfway through this full morning session.

  • 12:15-1:15pm

    Eat & Meet

      Enjoy an energy-infused lunch break and broaden your trend-savvy network.

    • 1:15-2:45

      Workshop: "From Insights to Innovation"

      After lunch, you’ll apply the trends presented earlier in the day to your organization; working closely with our analysts to generate disruptive (but practical) innovation ideas and business models.

    • 2:45-3:45

      Case Study & Workshop: "Future Proofed"

        Next, we reveal the 5 key steps to building a Trend-Driven culture within your organization, and we'll show you how others have succeeded in innovating for the future.

      • 3:45-4:15

        Coffee Break

        • 4:15-5:15

          Interactive Keynote: "Long Distance Disruption"

          As the day draws to a close, we’ll go (together) on a whistle-stop tour of 20 game-changing innovations, the trends that are driving them, the new expectations they are creating among consumers and the opportunities they present to smart brands and businesses, as they sweep through the consumer arena and accelerate into 2018.

        • 5:15-5:30

          Recap: Refresh & Reinvent

        Who should attend

        Designed for senior B2C professionals who work closely with consumer trends, this intimate seminar will be attended by Strategists, Brand and Product Managers, VPs of Marketing, CEOs, CTOs, Heads of Innovation, and more.

        A few of the brands already confirmed

        Seminar Tickets

        Early Bird available until February 16, 2018. Act now to save $200!

        For group rates (including a full table for your team), payment queries, or anything else, please contact Bas Bunnik, at bas@trendwatching.com.

        Venue

        The Bowery Hotel

        Old meets new in the acclaimed Bowery Hotel. Having become a staple of the Manhattan’s revitalized Lower East Side neighborhood, The Bowery Hotel brings you opulence blended with downtown cool.

        Impressions

        Testimonials from past events

        • “Tangible & engaging.”

          “Each trend presented to us was illustrated by innovation examples from all over the world. This made everything more tangible, convincing and engaging. It was a great immersion into what is impacting consumer's lives today.”

        • “Personalized and fully relevant.”

          “We saw many new trends and, more than that, now we can work with the Consumer Trend Canvas and find new ways to apply the trends.”

        • “The speakers were brilliant and very engaging.”

          “The speakers were brilliant and very engaging. I really enjoyed the practical elements - applying the trends to come up with ideas.”

        Contact us

        Questions? Contact Bas Bunnik, our Global Event Coordinator, who will get back to you ASAP.

        Get in touch

        Can't make it to New York?

        Early Bird available until February 16, 2018. Act now to save $200! Book Now