You'll hear critical consumer trends to 2020, the innovations they are driving and the opportunities they present to your organization.
You'll get hands-on with our end-to-end Trend-Driven Innovation method, working to generate practical innovation ideas, all while learning from the best practice work we do with our clients in the US and globally.
This event is about YOU and your fellow participants, who you'll learn from and collaborate with during lively, focused sessions. There will be rich networking opportunities throughout the day.
You'll leave with full access to all content presented in PPT format, a digital copy of our Consumer Trend Canvas and other tools for ideation, as well as manuals and guides to support ongoing trend-thinking and strategy.
For the morning session and first keynote of the day, we present 10 trends that need to be on the radar of any (switched-on) B2C professional. Illustrated by real-world innovation examples, we’ll spend the entire morning on the trends reshaping the behaviours, mindsets and expectations of consumers to 2020.
There will be a 30-minute break halfway through this full morning session.
Enjoy an energy-infused lunch break and broaden your trend-savvy network.
After lunch, you’ll apply the trends presented earlier in the day to your organization; working closely with our analysts to generate disruptive (but practical) innovation ideas and business models.
Next, we reveal the 5 key steps to building a Trend-Driven culture within your organization, and we'll show you how others have succeeded in innovating for the future.
As the day draws to a close, we’ll go (together) on a whistle-stop tour of 20 game-changing innovations, the trends that are driving them, the new expectations they are creating among consumers and the opportunities they present to smart brands and businesses, as they sweep through the consumer arena and accelerate into 2018.
Old meets new in the acclaimed Bowery Hotel. Having become a staple of the Manhattan’s revitalized Lower East Side neighborhood, The Bowery Hotel brings you opulence blended with downtown cool.
“Each trend presented to us was illustrated by innovation examples from all over the world. This made everything more tangible, convincing and engaging. It was a great immersion into what is impacting consumer's lives today.”
“We saw many new trends and, more than that, now we can work with the Consumer Trend Canvas and find new ways to apply the trends.”
“The speakers were brilliant and very engaging. I really enjoyed the practical elements - applying the trends to come up with ideas.”