London Trend Seminar

A trend-driven event for senior B2C professionals.
OXO Tower  •  22 March 2018  •  9.00-17.30

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With one week to go: our analysts are deep in their respective trend labs, putting together the most actionable insights they've ever presented!

Fewer than 5 tickets remain for London.

A few of the brands joining our 2018 trend seminars

What they'll get

  • 1 15 key trends

    Critical consumer trends to 2020, the innovations they are driving and the opportunities they present to your organisation.

  • 2 Your next big idea

    Hands-on with our end-to-end methodology, working closely with our analysts to generate disruptive (but practical) innovation ideas and business models.

  • 3 Toolkit & takeaway

    A Trend-Driven Innovation Toolkit: an interactive box containing the tools and materials required to apply the consumer trends that matter most to your customers and your business.

  • 4 A complete download

    Full access to all content presented in PPT format, a digital copy of our Consumer Trend Canvas and other tools for ideation, as well as manuals and guides to support ongoing trend-thinking and strategy.

Some love thus far

  • “The SGP seminar was extraordinary!”

    “Actionable and inspiring insights, from start to finish. ”

  • “One word: awesome!”

    “From the venue to the speakers, to the trends that we saw, it was a fantastic day from beginning to end.”

  • “A fresh look at the connected world we are living in!”

    “Super interesting to examine our customer's behaviors through the lens of their fundamental human needs, wants and desires.”


  • 08:30-09:00

    Get introduced & caffeinated

  • 09:00-12:30

    Interactive Keynote: "New Expectations"

    For the morning session and first keynote of the day, we present 10 trends that need to be on the radar of any (switched-on) B2C professional. Illustrated by real-world innovation examples, we’ll spend the entire morning on the trends reshaping the behaviours, mindsets and expectations of consumers to 2020.

    There will be a 30-minute break halfway through this full morning session.

  • 12:15-13:15

    Eat & Meet

      Enjoy an energy-infused lunch break and broaden your trend-savvy network.

    • 13:15-14:45

      Workshop: "From Insights to Innovation"

      After lunch, you’ll apply the trends presented earlier in the day to your organization; working closely with our analysts to generate disruptive (but practical) innovation ideas and business models.

    • 14:45-15:45

      Case Study & Workshop: "Future Proofed"

      Next, we reveal the 5 key steps to building a Trend-Driven culture within your organization, and we'll show you how others have succeeded in innovating for the future.

    • 15:45-16:15

      Coffee Break

      • 16:15-17:15

        Interactive Keynote: "Long Distance Disruption"

        As the day draws to a close, we’ll go (together) on a whistle-stop tour of 20 game-changing innovations, the trends that are driving them, the new expectations they are creating among consumers and the opportunities they present to smart brands and businesses, as they sweep through the consumer arena and accelerate into 2018.

      • 17:15-17:30

        Recap: Refresh & Reinvent

      Who should attend

      Designed for senior B2C professionals that work closely with consumer trends, this intimate seminar will be attended by Strategists, Brand and Product Managers, Marketing Directors, CEOs, CTOs, Heads of Innovation, and more.

      Seminar Tickets

      Standard ticket price for London is £1,250 (£1,500 incl VAT)

      For group rates (including a full table for your team), payment queries, or anything else, please contact Bas Bunnik, at


      OXO Tower

      Oxo Tower Wharf is an award-winning, landmark building situated on the riverside walkway part of London’s fast moving South Bank and Bankside areas. The tower is home to some of the UK’s most innovative and internationally renowned contemporary designers, restaurants, cafes, bars and exhibitions.


      Contact us

      Questions? Contact Bas Bunnik, our Global Event Coordinator, who will get back to you ASAP.

      Get in touch

      Can't make it to London?

      • New York

        The Bowery Hotel
        thursday 12 april 2018

        More info

      View wrap

      Fewer than 5 tickets remain for London! Book Now