Amsterdam Trend Seminar

A trend-driven event for senior B2C professionals.
A'DAM Tower  •  13 February 2018  •  9.00-17.30h

Following sell-out events in 2015 and 2016, our trend analysts return to Amsterdam on 13 February 2018 to share actionable insights on critical consumer trends.

What you'll get

  • 1 The trends

    You'll hear critical consumer trends to 2020, the innovations they are driving and the opportunities they present to your organisation.

  • 2 Our method

    You'll get hands-on with our end-to-end Trend-Driven Innovation methodology, working to generate practical innovation ideas and all the best practices from the work we do with our clients.

  • 3 New connections

    This event is about YOU and your fellow participants who you'll learn and collaborate with during lively, focused sessions. There will be rich networking opportunities throughout the day.

  • 4 A complete download

    You'll leave with full access to all content presented in PPT format, a digital copy of our Consumer Trend Canvas and other tools for ideation, as well as manuals and guides to support ongoing trend-thinking and strategy.

Who it's for

Designed for senior B2C professionals that work closely with consumer trends, this intimate seminar will be attended by Strategists, Brand and Product Managers, Marketing Directors, CEOs, CTOs, Heads of Innovation, and more.

A few of the brands already confirmed



  • “A fantastic event.”

    “A fantastic event with a great set of presentations, speakers, panelists and guests.”

  • “An amazing day full of valuable information & relevant content.”

    “An amazing day full of valuable information & relevant content. The energy was high and the audience engaged!”

  • “We left with our heads buzzing.”

    “All the great insights meant that my colleague and I left with our heads buzzing at the end of the day.”

The Day

  • 08.30-09.00

    Get introduced & caffeinated

    • 09.00-12.30

      Interactive Keynote: "New Expectations"

        The 10 crucial trends you need to know and run with in 2018, and beyond. All grounded in our Trend-Driven Innovation method and Trend Framework.

        There will be a 30-minute break halfway through this full morning session.

      • 12.30-13.45

        Eat & Meet

          Enjoy an energy-infused lunch break and broaden your trend-savvy network.

        • 13.45-14.45

          Workshop: "From Insights to Innovation"

            Using the Consumer Trend Canvas, work with our experts and fellow attendees to turn the day’s trends into disruptive business models and winning innovations.

          • 14.45-15.30

            Case Study & Workshop: "Future Proofed"

              Discover 8 steps to Future Proof your organization and design your roadmap to build an innovative culture, from the C-suite down.

            • 15:30-16:00

              Coffee Break

              • 16.00-17.00

                Interactive Keynote: "Long Distance Disruption"

                  Take a trip around the world in 80 innovations and pick the opportunities to apply in Europe.

                • 17.00-17.30

                  Recap: Refresh & Reinvent


                  A'DAM Tower

                  Located in Amsterdam's most upcoming area, a three minute ferry ride from Central Station, this former Shell HQ has been completely renovated to become the A'DAM Tower, Amsterdam's most exciting business, cultural and dining hub.

                  Seminar Tickets

                  Early Bird available until 15 December 2017. Act now to save €150!

                  For group rates (including a full table for your team), payment queries, or anything else, please contact Bas Bunnik, at

                  Contact us

                  Questions? Contact Bas Bunnik, our Global Event Coordinator, who will get back to you ASAP.

                  Get in touch

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