Amsterdam Trend Seminar

A trend-driven event for senior B2C professionals.
A'DAM Tower  •  13 February 2018  •  9.00-17.30h

Join wait list

Following sell-out events in 2015 and 2016, our trend analysts return to Amsterdam on 13 February 2018 to share actionable insights on critical consumer trends.

What you'll get

  • 1 The trends

    You'll hear critical consumer trends to 2020, the innovations they are driving and the opportunities they present to your organisation.

  • 2 Our method

    You'll get hands-on with our end-to-end Trend-Driven Innovation methodology, working to generate practical innovation ideas and all the best practices from the work we do with our clients.

  • 3 New connections

    This event is about YOU and your fellow participants who you'll learn and collaborate with during lively, focused sessions. There will be rich networking opportunities throughout the day.

  • 4 A complete download

    You'll leave with full access to all content presented in PPT format, a digital copy of our Consumer Trend Canvas and other tools for ideation, as well as manuals and guides to support ongoing trend-thinking and strategy.


  • 08.30-09.00

    Get introduced & caffeinated

  • 09.00-12.15

    Interactive Keynote: "New Expectations"

    For the morning session and first keynote of the day, we present 10 trends that need to be on the radar of any (switched-on) B2C professional. Illustrated by real-world innovation examples, we’ll spend the entire morning on the trends reshaping the behaviours, mindsets and expectations of consumers to 2020.

    There will be a 30-minute break halfway through this full morning session.

  • 12.15-13.15

    Eat & Meet

      Enjoy an energy-infused lunch break and broaden your trend-savvy network.

    • 13.15-14.45

      Workshop: "From Insights to Innovation"

      After lunch, you’ll apply the trends presented earlier in the day to your organization; working closely with our analysts to generate disruptive (but practical) innovation ideas and business models.

    • 14.45-15.45

      Case Study & Workshop: "Future Proofed"

        Next, we reveal the 5 key steps to building a Trend-Driven culture within your organization, and we'll show you how others have succeeded in innovating for the future.

      • 15:45-16:15

        Coffee Break

        • 16.15-17.15

          Interactive Keynote: "Long Distance Disruption"

          As the day draws to a close, we’ll go (together) on a whistle-stop tour of 20 game-changing innovations, the trends that are driving them, the new expectations they are creating among consumers and the opportunities they present to smart brands and businesses, as they sweep through the consumer arena and accelerate into 2018.

        • 17.15-17.30

          Recap: Refresh & Reinvent

        Who it's for

        Designed for senior B2C professionals that work closely with consumer trends, this intimate seminar will be attended by Strategists, Brand and Product Managers, Marketing Directors, CEOs, CTOs, Heads of Innovation, and more.

        A few of the brands already confirmed

        Seminar Tickets

        Amsterdam is sold out. Join wait list →

        For payment queries, or anything else, please contact Bas Bunnik, at


        A'DAM Tower

        Located in Amsterdam's most upcoming area, a three minute ferry ride from Central Station, this former Shell HQ has been completely renovated to become the A'DAM Tower, Amsterdam's most exciting business, cultural and dining hub.


        Testimonials from past events

        • “A fantastic event.”

          “A fantastic event with a great set of presentations, speakers, panelists and guests.”

        • “An amazing day full of valuable information & relevant content.”

          “An amazing day full of valuable information & relevant content. The energy was high and the audience engaged!”

        • “We left with our heads buzzing.”

          “All the great insights meant that my colleague and I left with our heads buzzing at the end of the day.”

        Contact us

        Questions? Contact Bas Bunnik, our Global Event Coordinator, who will get back to you ASAP.

        Get in touch

        Can't make it to Amsterdam?