Even the most dedicated of trend watchers will find they’re often too busy to try the newest products, services or experiences that are changing the consumer landscape. To that end, we wanted to make sure our New York office was clued up on the potential of VR and the VIRTUAL EXPERIENCE ECONOMY.
5 Trend Events. 1500 attendees. Countless lightbulb moments💡.
2017 is almost here. It’s time to think on, plan for, mitigate against, and dream about what your customers will need, want and LOVE in the year ahead. So, on Tuesday December 13th, David Mattin — our Global Head of Trends & Insights — will host an unmissable FREE webinar on our latest briefing, 5 Trends for 2017. Here are the details.
It’s that time of year again! Dive into our annual round-up of the five key trends – and actionable innovation opportunities – that need to be on your radar during 2017.
Phew! We just wrapped up our Chicago Trend Event on Thursday 10 November, and it’s safe to say our debut in the Windy City was as raucous as we expected — especially considering results of a certain election only a matter of hours before…
After an action-packed day of trends, innovation and a ton of lightbulb moments, it’s natural to want to wind down. So, after the curtain falls on our Chicago Trend Event on November 10th – which sees speakers from Google to Mattel and Cotopaxi to Leo Burnett touch the stage with the insights set to shape YOUR 2017 – we’ve partnered with an extra special venue right around the way from Morgan Manufacturing: Life Creative.
The curtain on stage at Sydney’s Museum of Contemporary Art has just fallen, and that can only mean one thing: two down, three to go! Our killer speakers combined with our in-house trend gurus to spill the beans on whats in store for Antipodean brands, agencies and consumers in 2017 and beyond… but we’re not done there. Next stop? Chicago on November 10, and there’s still a chance YOU can attend too!
Phew! We just wrapped up our sold out Singapore Trend Event. Here’s a run through of what went down on the day (and what we’ve got in store for Sydney on November 3 ;).
Earlier this month, TrendWatching’s Insight Network (tw:in) embarked on an ongoing world tour, bringing together trend-hungry professionals in various cities and locales to debate and discuss our trends and the wider concept of Trend-Driven Innovation.
As we touched on before the event, Lagos – Nigeria’s bustling hub – was the perfect place to kick off our first African meet-up. What went down? We’ll pass the baton on to Emeka Obia, long-time tw:in Super Spotter and long-time TrendWatching collaborator, to run down the ins and out of what proved to be a fruitful session.
The wait is over. 2017 may be a few months away, but the trends set to drastically shape and shatter your customers’ expectations in the year ahead have JUST been revealed in our brand new 2017 Trend Report, available exclusively as part of TW:Premium.
Our 2016 Trend Event series kicks off with a sold-out show in Singapore! So what's ACTUALLY going down?
It’s only a few hours now until our Singapore Trend Event gets under way, and we can’t wait to see our fellow trend fanatics at the National Design Centre tomorrow (27 October)! We’ve got a fantastic day of insights, inspiration and knowledge networking planned for you. Once again, here’s a recap of some key info you’ll need for the day. Go on, get excited!
826CHI, non-profit partners for our Chicago Trend Event, on creativity, confidence and individualismOctober 2016
November 10 sees our Trend Event series make its debut in Chicago, a city brimming with creativity and innovation. To celebrate our first foray in the Windy City, we’ve teamed up with 826CHI – a local nonprofit that specialize in creative writing tutoring and workshops for Chicago students aged 6-18. Here, Brandon Mitchell – our Client Services & Events Coordinator – explains why we felt the partnership was a perfect match.
Trend hunting, emerging expectations and innovation: Breaking down key African trends to IBX students at Orange Academy, Lagos!October 2016
The beginning of October saw TrendWatching’s Africa team present a workshop at the Orange Academy – one of the most forward-thinking institutions in West Africa. Our Africa Director, Lola Pedro, was accompanied by our Lagos-based Super Spotter, Emeka Obia, for a fast-paced workshop that unpacked some key trends shaping Nigeria and beyond.
We discuss chemistry, changing perspectives and the importance of the Expectation Economy with Cassie Hunt, panellist at our Sydney Trend EventOctober 2016
As founder and director of The Jump Score, Cassie Hunt spends her days trying to help businesses from Australia and beyond to think differently. At our Sydney Trend Event, heading to the Museum of Contemporary Art on November 3rd, she joins our ‘Innovation Culture panel’ to debate what truly delivers results when it comes to innovation. Here, we get an insight into what she believes is crucial to changing perspectives, achieving balance and building the perfect innovation strategy.
Planning for 2017? In just 30 minutes, learn exactly how TW:Premium will keep you ahead of your customers' expectationsOctober 2016
For our 1200+ TW:Premium clients, planning for 2017 has already begun. With all-new features designed to supercharge YOUR trend and innovation efforts, it’s time to see for yourself what it can do for your organization with our webinar, kicking off on Thursday 20th October.
'One thing that's changing? An increasing consumer consciousness around the value of their data': Miles Thomas talks evolving attitudes ahead of our Sydney Trend EventOctober 2016
Our Consumer Trend Event series kicks off in less than a fortnight and excitement is building at TW HQ. In some down time in between fine-tuning the details for each session, we managed to pin down Miles Thomas – Head of Digital at Recomazing and guest on our panel The Data Divide at the upcoming Sydney showcase on November 3rd. We discussed achieving focus, newfound consumer awareness around data and what trends are shaping his day-to-day work.
Taking Trend-Driven Innovation (and a sneak preview of our 2017 Trend Report ;) to the NEXT Conference
‘What will my customers want next?’ No doubt that’s a question you’ve asked yourself at least once in the past weeks, if not months (and if you haven’t, well perhaps it’s one you should ;) For attendees of NEXT16, it was one David Mattin, TrendWatching’s Global Head of Trend & Insights, attempted to answer in his opening keynote at the conference. And then one I helped participants put into practice during a lively workshop the same afternoon.
TrendWatching’s Insight Network has launched worldwide meet-ups for trend-hungry spotters! Here’s how the first one went downOctober 2016
TrendWatching’s Insight Network has always been packed with inspiring members from around the globe. It help us see and understand what is going on in the most hidden and exciting corners of the world, making the members a crucial part of everything we do. It’s been growing at a rapid rate – meaning the combined intelligence of our network is greater than ever before…
'The most powerful trend taking shape right now? Personalization.' Local Measure's Sara Axelrod talks data ahead of her appearance at our Sydney Trend Event
In little over three weeks, we return to the inimitable Museum of Contemporary Art for our Sydney Trend Event on November 3rd. One of the panels, The Data Divide – tackling the ever-growing conflict between privacy and personalization – includes Sara Axelrod, COO of social media monitoring startup Local Measure. Here, we get an insight into Sara’s day-to-day, as well as getting a sneak preview of what we can expect in Sydney.
See how Xiaomi, ING, Google, Insurify, 20th Century Fox and more are serving the new customer thirst for AUTONOMANIA!October 2016
The autonomous solutions that experts forecasted for 2030, 2040, and beyond? They’re already here! Yes, it’s happening: automated and AI-fueled innovations are enveloping the lives of consumers, bringing with them new expectations of convenience, value and delight. For brands, the message is clear: serve or get served!
'We've always been driven by a desire to show that business can be a force of good' - The Body Shop's Kate Levine talks BIG BRAND REDEMPTION ahead of our London Trend EventOctober 2016
With our London Trend Event just around the corner, we managed to catch up with Kate Levine – Director of Commitment & Corporate Communications at the Body Shop, and guest on our ‘Can Big Brands Be Redeemed?’ panel. Here, Kate talks us through a day in her life, as well as looking ahead to November 16th (via an honourable mention to London, Cool Britannia and why the city still has so much to give!).
On November 10th, TrendWatching’s global event series makes its debut in Chicago. After a sell-out North American showing in New York last year, we’ve been working on an extra-special line-up of speakers, panels and deep-dive trend sessions to take this year to new levels for all in attendance. Lauren Williams, one of the Trend Analysts from our NYC office, explains why the US team is freaking out (and why it’ll all be worth it in the end ;)
TrendWatching’s Insight Network – or tw:in for those in the know ;) – has recently started to organise exclusive meet-ups for like-minded trend enthusiasts all over the world. Having already hit Amsterdam and Singapore, Saturday 8th October sees the platform’s first foray in Lagos, Nigeria, for a dive into TrendWatching’s methodology as well as key trends and innovations shaping both the region and the world. Read on for more info!
Taking place on Tuesday 28th September, David Mattin, our Global Head of Trends & Insights discussed how mass affluence and the amazing lifestyles enabled by ubiquitous connectivity are pushing the frontiers of luxury ever outwards. And, through real-world innovations from brands including Bvlgari, Louis Vuitton and Hunter VIII Hunter, showed that you can too! But what if you missed the webinar first time round? Don’t panic – we’ve got the recording right here.
Get Through & Get READ! Our 7-step framework for creating marketing emails people actually open, read and like!September 2016
Whether you like it or not, email marketing is still the number one marketing channel. But, as email fatigue increases and attention spans continue to plummet, how do you cut through the flood of promotional emails cluttering inboxes? Here’s a look at the framework we developed over the last year and a half (and some 1,202 email campaigns later!).
Working with Trend-Driven Innovation in a Latin American country, right after an earthquake – the Ecuador diariesSeptember 2016
As our Lead Trend Strategist for South & Central America, Luciana Stein works with some of the most forward-thinking organizations in the region. Just before a recent trip to Ecuador, however, catastrophe struck – an earthquake registering 7.8 on the Richter Scale. Here, Luciana describes her consistent appreciation for the commitment to Trend-Driven Innovation in the country (whose population is smaller than the metropolitan area of Sao Paolo), even in the aftermath of such a devastating disaster.
As part of TrendWatching’s educational outreach, Victoria Foster – head of the TrendWatching Insight Network – leads sessions with students around the world that are exploring innovation in various contexts. Her next stop took her to Ravensbourne in Greenwich, London, as she helped students with a meaningful, tangible issue – the long-term health of the residents in a borough of one of Europe’s most polluted cities.
Experiencing trends in the real world is a great alternative to yet another Power Point presentation. It helps people understand one of TrendWatching’s core beliefs: trends aren’t mystical abstractions but are around us at all times. We just need to keep observant and when you see something novel or innovative ask the right questions: Why […]
How different will watching trends be in 2030? The answer, of course, lies with the Class of 2016 ;)
Victoria Foster, the head of TrendWatching’s insight network, took up the position of Guest Lecturer of the Year at Fontys University of Applied Sciences in the Netherlands, bringing #TrendDrivenInnovation to their International Lifestyle Studies (ILS) program. The task for her students? Predicting what watching trends would be like in the future. Simple, right?
Fashion, inspiration and an 'unlimited' budget: Embracing the Expectation Economy at the European Institute of DesignJuly 2016
When I say I work with trends, 90% of people instinctively assume I work as a fashion trend forecaster (until they see what I’m wearing that is!). Or, if not fashion, they think I look at what’s #trending on social media – as for many, they are the only ‘trends’ they are familiar with.
So when I visited the European Institute of Design (IED) in Barcelona to present consumer trends and our Trend-Driven Innovation methodology to a group of students enrolled on a short course on – you guessed it! – fashion trends, it was extremely refreshing to be around a group of students that were already well versed in trends of both natures.
As a follow-up to our recent post from Frankfurt, ‘Translating trends into design dreams’, we managed to catch up with course tutor (and Star Spotter) Daniela Querqui to give us her thoughts on using and applying the Trend-Driven Innovation methodology to design students.
Translating trends into design dreams: Applying the Trend-Driven Innovation approach for bachelor studies.June 2016
For design professionals and creatives across all industries, the information, insights and inspiration gained from watching and using trends is something they are well versed in. But, from our experience, for students studying design at university or art college this is an area often (if not always) missed off the curriculum. So when we were approached by one of our own Spotters, Daniela Querqui, who was leading the trends course at BGBA – Brüder Grimm Berufsakademie Hanau, a design university of cooperative education just outside of Frankfurt, Germany, we were super excited to be involved!
Pocas palabras se han diseminado tan rápido y con tanta potencia como “innovación”. Sea en el cartel de un hotel en el interior de Bolivia o en un sitio que anuncia un nuevo proyecto de colaboración en São Paulo, lo “nuevo” promete algo superior, más cómodo, más rápido y/o más lindo. Y todos quieren tener acceso a lo “nuevo”, aunque no siempre, de hecho, sea mejor.
The last week in May was a truly epic one for TrendWatching LIVE with ten keynotes and workshops – sessions that take our content from the digital into the physical realms.
Our speakers were on the road and in the air, stepping onto stages at a range of events from conferences such as The Next Web to strategic leadership sessions for our clients, in Bangkok, Prague, London, Amsterdam, Utrecht and Northamptonshire.
Visa issues, making their way through the pouring rain in the early hours, braving Tokyo’s rush hourand still arriving to a deliver a consumer trend workshop at the offices of one of the city’s most renowned organizations? Yep, that’s right – it’s another action-packed update from TrendWatching’s APAC team!
Get a sneak peek at how TW:Premium – our end-to-end innovation platform – helps over 1200+ of the world’s most future-focused organizations in over 60 countries supercharge their innovation efforts – featuring case studies from Rabobank, Mattel, Johnson & Johnson and more!
Phew! Last week was a whirlwind of street feasts, showroom showcases, morning mimosas and much more as we joined in with the Clerkenwell Design Week celebrations to applaud creativity and innovation.
Avinor are a state-owned enterprise which operates 47 airports across Norway serving over 50 million passengers annually. TrendWatching’s Managing Director, Henry Mason, visited recently to discuss the company’s mission – to ‘create valuable relations’ – with Ina Eldøy, Head of Marketing and Brand Management , as well as participating in a Trend Seminar for her team in order to examine where the industry is headed and highlight best practices in relevant consumer-facing innovation, customer service and compelling air travel experience.
Last month, Vicki Loomes – TrendWatching’s Senior Trend Analyst – and Maxwell Luthy, our Director of Trends & Insights, reconvened in Dubai for two presentations and a workshop. A whirlwind trip? An understatement of the highest order…
24-26 May, Clerkenwell, London. We’re excited to announce TrendWatching’s participation at the award winning creative festival’s 7th edition.
At the end of March, TrendWatching took off it’s teacher’s hat at the end of a month-long project with Hogeschool van Amsterdam where, for the second year running, we led the students on a journey to trend-driven innovation.
TrendWatching’s New York team was thrilled to host the next big event in the string of launches to celebrate our new book Trend-Driven Innovation, treating a select group of local clients and TW:IN spotters to attend a Trend-Driven Innovation Masterclass (hosted by Max Luthy, one of the book’s authors!).
Last week was officially the busiest week in the history of TW APAC. We had four client engagements on four consecutive days, and one of them involved jumping on a plane to a neighbouring country. Did we make it? Acacia, our Trend Strategist for the region, tells all.
This week was a big one for the TrendWatching team, as we launched our brand new book Trend-Driven Innovation with a bang. In addition to holding virtual book launches ‘in’ 26 countries around the globe, hosted by the tireless authors of the book, we also celebrated with our very own launch party in London on Tuesday night.
This week we’re hosting a series of virtual launch events to celebrate our brand new book Trend-Driven Innovation. That means we’ll be hosting 26 separate hangouts, where you can get the inside scoop on the book’s big idea straight from the authors, ask them your burning trend questions, and connect with your local trend community!
For this year’s workshop session, TrendWatching has invited the creative director of The Thinkshop, Raphael Idu to speak about the future of content in a local context. Ralph will be dissecting CONTENTWOOD – a new phenomenon in branded content.
The first two weeks of February have been super busy over here in Asia-Pacific! Last week we kicked off the month with a presentation for MediaCom in Singapore. As part of our Trusted Trend Partnership with MediaCom in the region, we agreed to work closely with them to ensure they get the most out of […]
TrendWatching’s wider educational programs see some of our analysts head to leading schools, colleges and universities around the country to debate and discuss our trend-driven methodology with students with a keen interest in innovation. Victoria Foster, head of TrendWatching’s Insight Network, headed to France to show the students a new way of trend-thinking (and how to turn it into trend-action!).
It’s been an epic 2015. Thanks for the engagement, love, thinking and feedback. We’ll return in 2016 with more free Trend Briefings, more global events, more actionable foresight, just MORE! But first, here’s a breakdown of how the past 12 months has looked from our side.
Our in-depth presentations bring you 5-10 of the latest, most important and relevant consumer trends – designed to bringing our audiences instantly up-to-speed with best practice and applicable innovations from all corners of the globe. Here, our MD Henry Mason recounts some experiences from his recent trip to ad:tech Tokyo.