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Introducing Life Creative: our post-event networking hub in Chicago!

November 2016

After an action-packed day of trends, innovation and a ton of lightbulb moments, it’s natural to want to wind down. So, after the curtain falls on our Chicago Trend Event on November 10th – which sees speakers from Google to Mattel and Cotopaxi to Leo Burnett touch the stage with the insights set to shape YOUR 2017 – we’ve partnered with an extra special venue right around the way from Morgan Manufacturing: Life Creative.

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Viva la México! TrendWatching's Insight Network prepares to touch down in Mexico City

As keen-eyed followers may be aware, tw:in – TrendWatching’s Insight Network – have recently been organizing casual meet-ups for our sharpest Spotters and subscribers based all round the world.

We’ve already hit Amsterdam, Lagos, Lisbon and Singpore, so it’s only right that we cover some new ground for the next edition. Enter tw:in meet-ups: the Mexico City edition!

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Sydney: that's a wrap! The TrendWatching tourbus is on its way to Chicago!

November 2016

The curtain on stage at Sydney’s Museum of Contemporary Art has just fallen, and that can only mean one thing: two down, three to go! Our killer speakers combined with our in-house trend gurus to spill the beans on whats in store for Antipodean brands, agencies and consumers in 2017 and beyond… but we’re not done there. Next stop? Chicago on November 10, and there’s still a chance YOU can attend too!

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TrendWatching's Insight Network touches down in Lagos!

October 2016

Earlier this month, TrendWatching’s Insight Network (tw:in) embarked on an ongoing world tour, bringing together trend-hungry professionals in various cities and locales to debate and discuss our trends and the wider concept of Trend-Driven Innovation.

As we touched on before the event, Lagos – Nigeria’s bustling hub – was the perfect place to kick off our first African meet-up. What went down? We’ll pass the baton on to Emeka Obia, long-time tw:in Super Spotter and long-time TrendWatching collaborator, to run down the ins and out of what proved to be a fruitful session.

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'Social listening? It has nothing on social projection!' - GSC on how to see what's REALLY influencing consumer behavior

As part of an ongoing partnership with TAAN, a global network of advertising and communications agencies, each month sees an industry issue tackled head on by one of their members. Here, Gabrielle Shaw – founder of Gabrielle Shaw Communications – dives into why it’s never sufficient enough to use social listening. It’s about social projection, too…

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Our 2016 Trend Event series kicks off with a sold-out show in Singapore! So what's ACTUALLY going down?

It’s only a few hours now until our Singapore Trend Event gets under way, and we can’t wait to see our fellow trend fanatics at the National Design Centre tomorrow (27 October)! We’ve got a fantastic day of insights, inspiration and knowledge networking planned for you. Once again, here’s a recap of some key info you’ll need for the day. Go on, get excited!

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826CHI, non-profit partners for our Chicago Trend Event, on creativity, confidence and individualism

October 2016

November 10 sees our Trend Event series make its debut in Chicago, a city brimming with creativity and innovation. To celebrate our first foray in the Windy City, we’ve teamed up with 826CHI – a local nonprofit that specialize in creative writing tutoring and workshops for Chicago students aged 6-18. Here, Brandon Mitchell – our Client Services & Events Coordinator – explains why we felt the partnership was a perfect match.

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