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2015-in-numbers

2015 in Numbers

December 2015

It’s been an epic 2015. Thanks for the engagement, love, thinking and feedback. We’ll return in 2016 with more free Trend Briefings, more global events, more actionable foresight, just MORE! But first, here’s a breakdown of how the past 12 months has looked from our side.

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on-the-road-at-adtech-tokyo

On the Road at... ad:tech Tokyo

December 2015

Our in-depth presentations bring you 5-10 of the latest, most important and relevant consumer trends – designed to bringing our audiences instantly up-to-speed with best practice and applicable innovations from all corners of the globe. Here, our MD Henry Mason recounts some experiences from his recent trip to ad:tech Tokyo.

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local-love-camilla-in-singapore

Singapore and the world of the Pioneer Generation

December 2015

In the first of our LOCAL LOVE series we call upon Camilla, a Star Spotter based in Singapore, to paint a picture of the region. She takes us through a few emerging trends, major changes and exciting innovations to illustrate the diversity and development present across her local area and throughout the city-state as a whole.

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taking-the-pulse-of-the-trend-community

Taking the Pulse of the Trend Community

How do you begin to map a landscape as complex as consumer expectation? Our Chief Client Officer, Paul Backman, explores how to identify the basic human needs and wants of customers within a specific industry using the Trend Mapper tool. After aggregating the findings of 8000 (yes, 8000!) individual Trend Maps, we honed in on the 5 key themes that are on the minds of professionals the world over.

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what-is-trend-driven-innovation

What is Trend-Driven Innovation?

In short, Trend-Driven Innovation is nothing less than a radical new way to answer the ultimate business question. Every business leader, entrepreneur, innovator and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

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